KoMarketing Associates

SEPTEMBER 25, 2014

So, before we outline the 2014/2015 year of content marketing, let’s take a review of some 2014 trends: (Sources: Heidi Cohen ; Curata ). 2014/2015 Content Marketing Trends. The following is an overview of trends industry experts predict are on the horizon: (Sources: KoMarketing blog ; eMarketer ; Daily Mail ).

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B2B Marketing Content Marketing B2B Emarketing 120

Content Standard

APRIL 28, 2015

According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By the end of 2015, that figure will hit 50 percent. Mobile’s ascending value is one of the year’s social media trends you can bank on carrying throughout 2015 and beyond.

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Social Media Spending Trends Mobile Advertising 40

Crimson Marketing

JUNE 8, 2015

A “January 2015 polling by Curata found that… nearly six in 10 US marketers intended to increase content marketing tech investment in 2015. ” Source: eMarketer. Only 11% of marketers believe #martech won’t improve #contentmarketing and #nativeadvertising Click To Tweet. Image: Courtesy of Balcom Agency.

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Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Additionally, the report found that 47 percent of all search and display revenue now comes via mobile, up 17 percent from 2015. Social ad spend is on the rise as well.

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Contently

MAY 10, 2016

Tablet usage shrunk as well while smartphone usage continues to balloon, jumping 31 percent from 2013 to 2014 and 17 percent from 2014 to 2015. That mark aligns with eMarketer’s most recent projections , which looked at total time spent in terms of hours and minutes. But that doesn’t mean that mobile will continue to boom.

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Content Standard

NOVEMBER 20, 2014

Fast forward to almost-2015. Marketing investment will shift accordingly, with mobile-focused spend exceeding desktop spend in late 2016 , according to eMarketer. The post Learning from Our Past Mistakes: A 2015 Guide to Video Storytelling appeared first on The Content Standard by Skyword. Want more stories from Tom Gerace?

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The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. billion in 2015. in 2019 to reach $6.1 billion, up from $2.91

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Hubspot

JANUARY 27, 2020

eMarketer ). The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). eMarketer ). eMarketer ). Image Source: eMarketer. The AR/VR market is currently estimated at $1.6 billion ( IDC ). In 2019, 42.9 million people in the US used a VR product, and 68.7 Vibrant Media ). Statista ).

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Marketing AI Stats Enterprise Management Emarketing 99

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. It’s based on a report by Microsoft published in 2015 and never “never once mentions the magic eight-second number at all. . “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. The average open rate in email marketing ~20%.

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Planning Statistics B2B Marketing Top of Funnel 52

Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. But many experts believe that number is only going to grow.

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Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API. million in 2016, +519% over 2015. — eMarketer (@eMarketer) September 15, 2016.

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Webbiquity

JUNE 23, 2015

eMarketer ). Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. billion in 2015. Google accounted for nearly 40% of all U.S. digital ad spending last year. Facebook’s share was about 8%. 9 Organic SEO Stats and Facts.

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Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. billion dollars in ad revenue have been lost to bots in 2015 (Adludi). billion in ad revenue lost to ad fraud in 2015 (Ad Age). 54% of ads aren’t viewable according to Comscore. Viewer behavior.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). of US companies with 100 employees or more used Facebook for marketing activities in 2015. MediaPost ).

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KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

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Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. App Annie tells us that the average consumer only uses nine apps per day , and a recent study by eMarketer found that 92 percent of respondents deleted apps if they showed technological issues.

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Porch Group Media

MAY 21, 2019

eMarketer). This is an impressive increase from 2015 when 52% of teens said that they used the platform. This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer).

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Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

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Internet Marketing Marketing Report Trends Paid Search Agency 60

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. “When I ask myself how much I read, it is maybe one book a month. But I watch video all the time. Video is a big pa rt of how most people absorb stories.”

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KoMarketing Associates

JANUARY 21, 2014

billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% Facebook share of ad revenues is not expected to exceed 10% of all revenue shares through 2015. That should be no surprise, as Facebook held 7.4% of all online ad revenue in 2013 ($3.17

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Content Standard

JUNE 19, 2015

As eMarketer reports , spending on mobile video advertising is expected to grow more than 70 percent to hit $2.62 billion in 2015. In 2015, brands will spend $5.15 That gap will narrow by 2019, eMarketer estimates, when mobile video and desktop video ad spending will be about equal.

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Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). As Lee Odden states in a post on 2015 content trends, “Marketing is everybody’s job…Content creation, search optimization, and social media will [become] less siloed as specific departments and treated more like skills that exist across the organization.”.

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NuSpark Consulting

JANUARY 11, 2013

According to Cisco, 85% of all video traffic in 2015 will be video, and all mobile networks will eventually be equipped to handle video calls. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

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Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . For example, the percentage of teenagers using Facebook dropped 20% from 2015-2018. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. Overall digital ad spending is projected to reach $333.25 will be primarily digital. .

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Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

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Brand Identity Branding Emarketing Eye-Tracking 71

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer.

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Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Content Standard

AUGUST 19, 2015

For example, product brochures are the content type marketers turn to most for lead generation—even as only nine percent of the same marketers say brochures deliver great leads, eMarketer reports. Slide presentations were the second-most popular content type, even though only 15 percent said they delivered great leads.

Marketing Strategy 40

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Contently

SEPTEMBER 20, 2016

Sports programming in 2014–2015 generated $8.47 An eMarketer report from late 2015 predicts that U.S. Since the start of the 2014 NFL season, when the most recent deal was signed, regular season games have been broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. There will be 5.5 million by 2019.

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Cable Broadcasting Television marketing Twitter 60

SnapApp

MARCH 15, 2017

eMarketer. . Marketing automation companies increased from 51 total in 2014 to 83 in 2015. . - Three Deep & Ascend2. . B2C marketers who take advantage of automation including everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50%. Capterra. . Gleanster. . The Lenskold Group. .

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Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

MAY 5, 2016

During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views. In fact, 41% of B2B marketers worldwide plan to increased spending on ABM (source: eMarketer ) and nearly half of B2Bs have a full ABM program in place. Video on Facebook continues to explode.

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Account Based Marketing Content Marketing Planning Paid Search Agency 48

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Case closed?

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The Lead Agency

NOVEMBER 15, 2017

A recent survey indicated “84% of [B2B] marketers said they would launch at least one influencer campaign within the next twelve months.” ( eMarketer ). It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015.

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B2B Marketing Top of Funnel B2B Planning 88

Optinmonster

OCTOBER 30, 2019

In 2015, social networks earned an estimated $8.3 Oberlo | DreamGrow | LinkedIn | eMarketer | Slide Share | Gartner | SalesForLife | Bambu | Buffer | HubSpot | The Content Factory | Lyfe Marketing | Jeff Bullas | Adweek | Lenati. Instagram earns roughly $4 billion in mobile ad revenue per year. billion from advertising.

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Statistics Social Media Social Marketing Media 76

Buffer

DECEMBER 4, 2019

Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. According to an eMarketer report, the most relevant verticals for social commerce are categories like apparel, luxury goods, beauty, and home decor. We’ve seen more and more commerce features since.

Social Media 98

Social Media Rules Media Click Rate 98

Inbox Insight

DECEMBER 10, 2018

Research company eMarketer suggests there will be continued (albeit less drastic) growth in UK Programmatic buying until 2019, going from £1.99 billion) in 2015, to £3.39 We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion ($2.69 billion ($4.58

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Buy B2B Enterprise Management B2B Thought Leadership 45

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S.

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Studies Content Emarketing Internet Marketing 74