Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Branding Brand Identity Planning 80

Biznology

DECEMBER 2, 2013

We used Lighthouse (which is the name of our product combining data from us and comScore) to assemble categories for the 17 major retail categories. The data was from July 2013, the most recent month of data in our system. Such high spend in the Household Products category. Electronics to be only in the middle of the chart.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

We used Lighthouse (which is the name of our product combining data from us and comScore) to assemble categories for the 17 major retail categories. The data was from July 2013, the most recent month of data in our system. Such high spend in the Household Products category. Electronics to be only in the middle of the chart.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

JANUARY 26, 2015

As in, an Apple product instead of a BlackBerry smartphone. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. Not Necessarily.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

MAY 30, 2014

Data for the last 12 months, from May 2013 to April 2014. The metric of ‘Number of Advertisers’ in our vertical-focused Lighthouse ad intelligence product. Data from the US only. Data from Google and Bing. Advertising for cheap cruises apparently doesn’t change much throughout the year. This surprised us.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. What were the most productive digital initiatives?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Conduct regular statistical modeling of customer purchase patterns to identify “next best product” ideas.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

MAY 19, 2014

28% of consumers say social media plays a valuable role in helping them become aware of new brands and products; 30% say it helps them eliminate brands from consideration (source: GroupM and comScore). 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

DECEMBER 18, 2014

It is very hard for common people to understand and relate to such complex andsophisticated financial instruments or models branded with strange acronyms, especially in comparison to popular consumer products that improve our lives such as iPads and other technological advances. Indeed, it is hard to justify a system (i.e. It’s just not fair.

Branding 80

Branding Brand Identity Trust Marketing Terms and Conditions 80

Biznology

JANUARY 21, 2015

In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” In addition to building trust, the other value which transparency drives for these Millennials is authenticity.

Transparency 80

Transparency Branding Brand Identity Ad Building 80

Biznology

JANUARY 15, 2015

In short, the relationship between transparency and trust for a corporate or product brand is irrefutable. Howard Schultz, head of Starbucks, said in 2013 that “the currency of leadership today is transparency.” In addition to building trust, the other value which transparency drives for these Millennials is authenticity.

Transparency 80

Transparency Branding Brand Identity Ad Building 80

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. Photo credits: www.roadtrafficsigns.com. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

APRIL 25, 2013

As of April 2013, the Vine app is only available through Apple devices but representatives of the platform say it will soon be available through other platforms too. Show off your newest product or taut your services through a few carefully cut shots. So how can small business owners make the most of this trending social media app?

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

JUNE 19, 2014

For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. More than 33% of consumers (while in-store) instead of asking an employee for help, search on their mobile devices for information and to read reviews for products they are looking for. Location proximity matters to mobile consumers.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

Biznology

NOVEMBER 1, 2012

Basically, what it says is that a well-qualified lead has all of those qualities–the budget to make the purchase, the authority to do so, a proven need for what your product or service does, and a timeline in which to take action. I am not sure if the Internet screwed that up, but it screwed up everything else.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

JANUARY 17, 2013

Between now and February 5, 2013 you are invited to vote for the token you most want Monopoly keep. Here again we have video, but we also have a really wonderful tie between a product that doesn’t generally grab many people emotionally and a product that does. Get People Involved. Fire up the app on your smartphone.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. In 2014 and beyond, look for ways that aggregated sensor data morphs into new products or apps. The sad truth is that Apple has never introduced a successful and novel new product without Jobs at the helm. (Photo credit: Wikipedia). There may soon be an app for that.).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

NOVEMBER 30, 2012

Putting a hard product that is clearly defined in a silo makes real good sense. Otherwise, 2013 will be another year of silos and that nagging feeling of knowing that something is missing. They keep things separate and they allow for level of control that in manny cases are necessary. But guess what?

Internet Marketing 80

Internet Marketing SEO PPC Social Media 80

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. (Photo credit: Wikipedia). The numbers are in. HSN (Home Shopping Network’s parent company) reported 59% growth in mobile sales.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

FEBRUARY 19, 2014

This is especially true for more expensive products. Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. Customers rarely come to your site via only one channel (such as paid search), and then buy something immediately.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

JULY 24, 2017

But unlike numbers one and two, Amazon has never manufactured a single, physical product; nor does it have a brick-and-mortar storefront. My office was next door to his, and all day long I listened to that fabulous laugh,” she told Vogue in 2013. To ease the burden in retrieving products for warehouse workers, Amazon uses robots.

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Employees who truly share those values (think Zappos and “customer service” or Apple and “insanely great products”), will then seeks new ways to help move you towards your objectives.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. If you’ve got a product, a service, an expertise, or access to an industry, you really have something that would be not merely compelling to certain online communities but actually a real draw. Nothing’s cooler.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

SEPTEMBER 17, 2013

So, the more you dig around to see how other people — both within and outside your organization — describe you, your company, products, and services, the better. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). Plus, every brain listens, learns, and creates differently. Then steal it and use it.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

JUNE 6, 2017

That’s eight articles since 2013. , The best automagical Twitter following tools for your business , Your social media marketing automation solution , Tools I use to amplify social campaigns , How to build your influencers in social media , Social media is like riding a bike. Why, you ask?

Marketing Automation Services 133

Marketing Automation Services RSS Twitter Deep Linking 133

Biznology

FEBRUARY 20, 2015

For example, what if a customer has a bad experience with your product and decides to take his or her frustration to social media? Here’s another example: what if your marketing message is focused on a specific product benefit like “ease of use?” Source: IBM CMO Study 2013 ). This is no longer just a customer service problem.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

APRIL 10, 2018

If, on the other hand, you’re a bastard who had deep contempt for the morons you serve, allow your resentment at their stupidity come off you like waves of heat and believe that the customer is always wrong and that all your products and services are pearls to swine, then, yikes! This happens all the time.

Work Management 198

Work Management Paid Search Agency Advertising Agencies PR 198

Biznology

APRIL 25, 2016

PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. This past year, SQream won five major awards (Red Herring Global 100, Red Herring Asia 100, Best in Biz, Stevie, and Tech Trailblazers Regional), launched its second product ( GenomeStack ), and raised $7.4 Source: Information Management ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

JANUARY 13, 2015

News articles, Wikipedia articles, blog posts, magazine articles, forum discussions, and ratings from Yelp, Better Business Bureau, Amazon, Google Product Search, etc). Duplicate Titles and Meta Description (MC Nov 18, 2013). Exact Macth Domain (EMD) held to higher standards (Dec 2, 2013, JM.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

FEBRUARY 12, 2013

Are people discussing your company, your product, your services, or you? 100+ Social Media and Content Marketing Predictions for 2013 (contentmarketinginstitute.com). 13 social media marketing trends for 2013 (lifeatunitedworld.wordpress.com). Second rule is: Engage! Because there will never be a good time to participate.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

FEBRUARY 21, 2013

Many of these Vines incorporate images of branded products – making Vine a great promotional tool. Zbynek Kysela™ (@cmelakigor) February 5, 2013. How-to teasers. Some of the most intriguing Vines are the ones that zip through a task, such as painting your nails or cooking soup. Quick and yummy shrimp soup. recipe #howto #vine vine.co/v/bnbA96Yp7pj.

Video Marketing 80

Video Marketing Emarketing Social Networks Network Marketing 80

Biznology

SEPTEMBER 24, 2013

If, on the other hand, you’re a bastard who had deep contempt for the morons you serve, allow your resentment at their stupidity come off you like waves of heat and believe that the customer is always wrong and that all your products and services are pearls to swine. And it happens all the time.

Work Management 80

Work Management Marketing Management Paid Content Paid Search Agency 80

Biznology

MAY 30, 2016

billion worth of fake products seized by the American Customs Bureau last year (American brands are the most vulnerable to piracy). The OECD estimates that the total value of cross border trade in fakes has grown from $250 billion in 2007, or 1.8% of the total for all goods, to $461 billion and 2.5%

Branding 80

Branding Brand Identity Transparency Copyright 80

Biznology

DECEMBER 17, 2013

So, without further ado, here’s my list of web application disasters and mistakes that very well should have been sorted out by last Thursday, 2013. Can your products and services be replaced by a robot? Since the Internet has commoditized simply everything and anything, you yourself are the only value added. Or the Apple.com website.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80