The Forward Observer

DECEMBER 1, 2023

Deb Calvert’s 2013 bestseller, DISCOVER Questions® Get You Connected: For Professional Sellers , introduced this framework and revolutionized how we think about questions. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

Buyer Personas 166

Buyer Personas Barriers Click Rate Marketing & Strategy 166

Adobe Experience Cloud Blog

OCTOBER 12, 2017

In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. If you’re selling products to businesses, cart abandonment content and strategy might mirror that of the B2C processes we’ve identified above. According to Ometria, around 44.1% of all cart abandonment emails are opened, 11.6%

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Webbiquity

NOVEMBER 5, 2013

This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

This isn’t just a list of 50 men who work in isolation; these are people who share strong social bonds with each other, who would be just as happy to celebrate the success of one of their colleagues as they would be for themselves. So without further ado, here are the 2013 #Nifty50 Men! Vala Afshar @ ValaAfshar. David Armano @armano.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. In order for a site like Facebook to work to your advantage, you need to engage your fans. Guest post by Alice Jenkins of How2become.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Martech

MAY 8, 2024

Dischler was quoted discussing the impact of increasing prices from 5% to 15% in two slides: Other slides from the deck the DOJ used to make its case: Google Search ad CPCs more than doubled between 2013 and 2020. Google LLC (PDF) Email: Business email address Sign up now Processing. Google called this “tuning” in internal documents.

Advertisements 93

Advertisements Advertising Google Ad Exchange 93

Writing on the Web

JANUARY 9, 2013

No goals for 2013. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad.

Paper 100

Paper Amazon High Quality Lead Marketing 100

ViewPoint

JULY 25, 2013

Running A Successful Business Blog: Why It Pays to Post. 6 Marketing Trends to Watch in 2013: New Research. 6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? While blogging is fun, it''s also a lot of work.

PointClear 120

PointClear B2B Marketing Trends B2B 120

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

Biznology

AUGUST 20, 2014

This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Read on and see.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. It’s the only thing.

Copywriting 150

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 150

Biznology

DECEMBER 28, 2012

This will be the only 2013 prediction or whatever you want to call it kind of post. This year I will completely prevent that by doing something that always works. In 2013, let’s pledge to do the following. Please check in in 12 months to see what I am writing about at the end of 2013 if the Lord allows me the time.

Internet Marketing 80

Internet Marketing Planning Skype Wikipedia 80

Customer Experience Matrix

APRIL 26, 2024

It’s eleven years since the term “customer data platform” appeared in 2013. Semantics aside, the problem is that IT teams often underestimate the requirements for a proper CDP and, thus, the work involved in creating one. Has anyone asked you recently about the past, present, and future of Customer Data Platforms?

Enterprise Management 234

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 234

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. I didn’t set out with the intention to become a massive global brand, but it’s the dream for so many small business owners. But if it’s an informed risk (i.e.,

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In my experience (and because of the negative reaction list posts sometimes get), longer, more comprehensive pieces typically work better for both lists and collaborative posts. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. In my experience (and because of the negative reaction list posts sometimes get), longer, more comprehensive pieces typically work better for both lists and collaborative posts. 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. It was working! People first.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

The Forward Observer

OCTOBER 27, 2023

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

Hinge Marketing

NOVEMBER 5, 2020

Add the current pandemic to the mix, and it almost feels like anyone’s guess when it comes to what it will take to win new business. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Cost 124

Cost Business Sample Pricing 124

ConvertKit

AUGUST 17, 2021

It also meant a lot to see men who looked like him at the top of their industry—creating great music and great businesses. . He thrived in his MBA at the University of Michigan, where the academic tradition included discussing and debating real business case studies from massive corporations like Apple, IBM, or Coca-Cola. .

Ad Building 116

Ad Building Business Case Studies Case Study 116

Salesforce Marketing Cloud

SEPTEMBER 24, 2021

In particular, we must enable people to adopt sustainable lifestyles and advocate for sustainable business models. According to the Survey of Sustainability Reporting 2020 , 80% of the world’s top businesses reported on sustainability in 2020. Build a sustainable business model. This is our responsibility. .

Lead Ranking 98

Lead Ranking Ad Building Paid Search Agency Peer-to-peer 98

Webbiquity

MARCH 26, 2019

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

ViewPoint

DECEMBER 18, 2012

You can also read his feature article Make 2013 Your Best Sales Year Ever in the January 2013 issue of Success Magazine. 2013 Predictions—Why Big Data Shouldn’t Be the Focus. The client who you can do the best work for and create the most value. Why Marketing and Sales Need to Work as a Team.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. 8 Key Business Takeaways From Yahoo! Each month an enormous amount of content is published on marketing. By Jeff Bullas. CEO Marissa Mayer.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Vidyard

FEBRUARY 11, 2013

Let’s face it, as marketers, our day-to-day brainpower is hard at work focusing on driving results. A weekly look at the bigger picture of how video is impacting us as individuals, consumers, businesses and marketers. The post Video in 2013: Mobile, Social, Interactive appeared first on Vidyard.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy. by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Martech

JANUARY 4, 2024

LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. She also teaches online courses on how to start and scale e-commerce businesses.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Valasys

MARCH 13, 2023

Introduction In today’s business world, personalized connections are the lifeblood of any successful relationship – this applies to people and marketing. However, personalizing at scale can be a daunting task for any business. However, personalizing at scale can be a daunting task for any business.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Smashmouth Marketing

JUNE 1, 2022

Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Enough business. He tells me he’s hired her now at three companies, CIC, PC Connection and now BAO, and that she’s the best client service leader he’s ever worked with. Fraternity Brothers.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

SnapApp

OCTOBER 29, 2013

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! Time to start another countdown… We're you at Eloqua Experience 2013? The Need for More Resources .

Eloqua 48

Eloqua Allocation Top of Funnel Advertising Funnels 48

Webbiquity

MAY 5, 2020

With a background in business and medical technology sales, Orrin Broberg understood the challenge well. Orrin Broberg, CEO of Modus, and Scott Olson, the company’s CTO, spun the company out in 2013 with no capital. As Orrin explains, “My role initially was business development and sales. Year founded: 2013.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

KoMarketing Associates

JUNE 18, 2013

One of the most interesting discussions came from Eric Enge of StoneTemple, who shared the results of a study his team has been working on around social signals and search engine indexing/ranking. While WMT can give you some information on load time, tools like Pingdom can also offer some insight. Social Signals Matter.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Martech

APRIL 18, 2024

What does your business need to do with AI? Which roles within your organization work on the tasks identified and who needs access to the AI tools? The market was relatively stable for years, and one of the tools I wrote about in 2013 is still around today. Email: Business email address Sign up now Processing.

Marketing AI 136

Marketing AI Paid Search Agency Generation Enterprise Management 136

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. That’s what drives audience loyalty and business results in the long run. Produce great work—or hire the underemployed journalists who will. Don’t waste it.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128