Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Storytelling is largely an act of curation. A marathoner. Tweet This ).

Storytelling 28

Storytelling Startups Bundling Training 28

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. They painfully got buy-in across their org and learned about the business side of marketing. And content is a big driver of business.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 Business leaders have different goals, challenges and valuation criteria, requiring sales to leverage a different language of engagement.

Gartner 40

Gartner Allocation Storytelling Spending 40

The ROI Guy

JANUARY 8, 2013

Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. And we let the content team focus on creativity versus asking them to talk about the business. Storytelling Metrics + Google Analytics = Skyword Analytics + GA. My Personal Evolution as a Digital Marketer. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. And we let the content team focus on creativity versus asking them to talk about the business. Storytelling Metrics + Google Analytics = Skyword Analytics + GA. My Personal Evolution as a Digital Marketer. What type of reporting could deliver that insight?

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. That’s what drives audience loyalty and business results in the long run. It should entertain people, or make them think about the world in a new way.

Content Marketing 128

Content Marketing Media Content Paid Search Agency 128

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. There needs to be a good business case for where we dedicate our budget. billion in 2013. Look Before You Leap. BI Intelligence reports total US social media ad spend will top $8.5

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI.

Social Media 95

Social Media Media Business Social Networks 95

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Web sites are the primary interface between most businesses and their customers.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Image via Microsoft Stories. Image via MailChimp.

B2B Marketing 152

B2B Marketing Paid Search Agency B2B Advertising Agencies 152

ANNUITAS

MARCH 26, 2013

To be content marketing, it has to help drive the business in some way. Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. A: Hire great storytellers. Q: What are you most looking forward to for Content Marketing World 2013?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

Webbiquity

AUGUST 2, 2018

More businesses need to take their cue from Stockton. While there’s definitely an argument to be made for brand awareness, are these the right customers for your business? In other words, even for small businesses, social media maintenance is going to become a part-time job. Social media marketers spend, on average, 2.5

Social Media 142

Social Media Media Marketing Management Allocation 142

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. In this role, Jay has overseen 10x revenue growth in the business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. If you believe in your business’ mission and want to help your customers, then use whatever words you like. I talked about how marketing has always used great storytelling to connect with people. Content strategy.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 74

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Contently

MAY 10, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange.

Sales Qualified Leads 60

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

MARCH 5, 2014

Business Insider used 21,000 words on an in-depth profile of Yahoo CEO Marissa Mayer. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). Is your business looking into Big Content?

Content 100

Content Gartner Barriers Paid Search Agency 100

The ROI Guy

APRIL 8, 2014

increase from 2013 spending levels (and a 0.1% Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Risk averse – afraid of making a wrong decision, and instead choosing to remain with business as usual / status quo, c.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Marketing Insider Group

FEBRUARY 26, 2014

I really like to learn from my colleagues and peers around the world who I think are doing an amazing job of creating great content I wish I had a role in creating for my business. In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Maersk on Facebook.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Management is so focused on the business that it hasn’t invested the time to communicate to employees exactly what that business in. Who do they trust? And therein lies the problem.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Content Standard

APRIL 12, 2019

A decade later, the business had evolved into a streaming platform with a wide-ranging catalog of third-party content. Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Spotting Trends and Storytelling Opportunities.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. Social Selling is an extension of the Social Business imperative. Social Businesses are transforming their view of the world and their entire operation from an inward focus to a customer focus. What is Social Selling?

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. But what good is it if you haven’t identified the measurements that matter for your business.

Course 80

Course Planning Work Management Peer-to-peer 80

Marketing Insider Group

DECEMBER 18, 2012

They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Stories are important because they help us connect. Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

The ROI Guy

JANUARY 16, 2014

Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% When the dust settled on 2013, the IT spending growth was a mere 0.4%. Risk averse – afraid of making a wrong decision, and instead choosing to remain with business as usual / status quo, c. for the year. In 2012, initial rosy predictions of 3.7%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Heinz Marketing

SEPTEMBER 17, 2019

In business it is most often applied as an office design tool. When applied to business, marketing, or sales this definition changes to “The deliberate shaping of an environment to facilitate social interaction and improve a customer, or prospect’s, brand experience.”. However, placemaking is also a marketing tool. Let’s get into it.

Planning 54

Planning Brand Identity Branding Trade Show 54

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Click To Tweet. Content that’s outstanding in its field.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Convince & Convert

JANUARY 17, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Learn as much about your business as you possibly can. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. From Janrain , a free guide to improve your conversion rates and your data quality. Listen Now.

Skype 137

Skype Aggregators Social Media RSS 137

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney. Download this week’s PNR: This Old Marketing podcast. This Old Marketing example of the week. (57:30):

Paid Search Agency 84

Paid Search Agency Buy Advertising Agencies Content Marketing 84

Content4Demand

MARCH 24, 2020

Business professionals are around 50% more likely to buy a product or service that demonstrates personal value through emotional appeals,” says Nick Hague, Head of Growth at B2B market research company B2B International. She lays out the differences between the B2B and B2C buyers’ journeys in “Why B2B Marketing Needs Emotional Storytelling.”

B2B 55

B2B Psychographics Content Ad Exchange 55