Content Standard

SEPTEMBER 19, 2023

This paints a vivid picture of the business urgency that’s built up around generative AI this year alone. As with the eruption of any new technology, the critical challenge for business leaders is balancing initially inflated expectations with the realities of real-world application.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. It provided thought leadership on business technology trends that enterprise IT decision-makers must keep top of mind.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

6sense

JANUARY 7, 2022

The company has been positioned in Leader Quadrant based on its Completeness of Vision and Ability to Execute which we consider have demonstrated 6sense’s overall leadership across Market Understanding, Marketing Strategy, Sales Strategy, Offering Strategy, Business Model, Vertical Strategy, Innovation, and Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Biznology

NOVEMBER 17, 2014

. • Millennials identify with brands more personally and emotionally versus older generations, preferring brands that mirror who they are and their values (59% say the brands they buy reflect their style and personality) – source: Boston Consulting Group 2013 survey. • One of their most important values is social responsibility.

Trends 80

Trends Brand Identity Branding Planning 80

Contently

JULY 7, 2016

In 2013, it released “Dove Real Beauty Sketches: #Balls,” which lampooned Dove’s mega-viral advertising experiment. ” I have a lot of respect for Portal A, particularly since these parodies seem to be an exercise in company-wide creativity rather than some grand scheme to drum up business.

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Crimson Marketing

OCTOBER 9, 2013

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything. Image: Courtesy of Virally Blog. ” 2. .

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

Most of you have some type of content strategy in place (60% of businesses already implemented content marketing in their overall marketing strategy), but how many of you actually understand it? As a business you want to be able to track and measure everything. Image: Courtesy of Virally Blog. ” 2. .

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

KEO Marketing

AUGUST 7, 2017

If you run a technology company, and you want to ensure that you will accomplish your revenue goals, you need to hire a technology marketing agency that knows how to ensure business growth in your competitive industry. They will also prove ROI and demonstrate how they are pushing your business forward. KEO Marketing’s Business Awards.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 48

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. That’s a powerful position for a business.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Convince & Convert

APRIL 11, 2014

It was that viral. In December 2013, Bob and Jerry were finally reunited. Rather than the blowback Bob expected – maybe some local businesses would see his posting on their page as intrusive – people were quick to embrace his message.

Skype 143

Skype Viral Marketing Social Media Facebook 143

Belkins

MAY 28, 2020

So, it’s high time to start looking for your place in this new setting and see how you can use the change to help your business recover — as well as lend a hand to some industries. This is something both local businesses and network companies should take into account — and you should do it too.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Content Marketing Institute

DECEMBER 12, 2017

Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month. .

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

KoMarketing Associates

JUNE 12, 2018

We’ve witnessed some brands do this really well over the past few years – think Oreo’s “You Can Still Dunk in the Dark” tweet during the 2013 Super Bowl or Hostess’ and MoonPie’s Twitter feud during the solar eclipse. Data, Data, Data. only 5 percent of that content drives engagement.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Brightedge

MAY 16, 2021

Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. Viral How-Tos. Not that Pettis was a bad teacher. Bringing Playfulness to Schools.

Conference 100

Conference Education Viral Marketing Class 100

Biznology

JANUARY 26, 2015

If your business made a mistake, it’s better to admit it and actively engage with your audience or anyone else who’s ready to set off a smear campaign against your brand. Mashable reports that in 2013, brand ambassador Alicia Keys also sent a Tweet on behalf of BlackBerry from an iPhone. Does Any Publicity = Good Publicity?

Social Media 80

Social Media Twitter Peer-to-peer Media 80

SnapApp

FEBRUARY 22, 2017

The viral news site’s Animals March Madness Bracket is one of the cuter examples I came across. Bloomberg’s Brackets for a Cause invited titans of business and finance to fill out the perfect March Madness bracket in 2015. In this tournament, adorable critters competed for the win. Consumerist. The title that company took home?

Creativity 59

Creativity Viral Marketing Paid Search Agency Marketing 59

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. WANT VIRAL VIDEOS? Did you know that in this decade, digital is the only media channel to grow every year?

Course 80

Course Planning Work Management Peer-to-peer 80

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Hubspot

JUNE 4, 2013

Apple is rumored to be thinking about maybe possibly planning to launch an ad exchange, Business Insider definitively reports. So far Apple’s iAd business hasn’t set the world on fire. How could this not go viral? If Xanga can raise $60,000 by July 15, they’ll stagger along for a while more. Otherwise, it’s curtains.

Ad Exchange 28

Ad Exchange Emarketing Marketing Proposals Viral Marketing 28

Hubspot

APRIL 12, 2018

This “painless experience” he describes, which is especially attainable for D2C businesses, is ultimately what makes these companies so popular in 2018. No one can guarantee that a video will go viral. For instance, in 2013, Cards Against Humanity sold their product for $5 more on Black Friday, and sales went up.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

MARCH 25, 2014

Sue, on the other hand, works in a department where tracking ROI is serious business. According to a recent study, 71% of marketers failed to deliver the quantifiable business results expected by management in 2013 because they weren’t tracking metrics, merely experimenting with new media.

Video Marketing 50

Video Marketing Optimization Work Management Lead Scoring 50

Hubspot

DECEMBER 17, 2015

From scarcity marketing to viral marketing, there are a ton of different options for businesses to explore. And how can you use it to boost business? ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." What exactly does joy marketing look like? with a twist.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Content Standard

MARCH 27, 2015

With more than 100 billion global searches in a month and staggering numbers of active monthly users on social platforms, stories told well should be enough to build and connect with audiences virally. There needs to be a good business case for where we dedicate our budget. billion in 2013. Look Before You Leap. Take the Plunge.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Magisto

JANUARY 13, 2020

The story format emerged on Snapchat in 2013. 32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Instagram Stories. Podcasts have been rising in popularity recently.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Content Standard

JUNE 17, 2015

Dove released “ Real Beauty Sketches ” in April of 2013 as a part of their ongoing Real Beauty campaign , and in one month the video received 114 million views, making it one of the most viral videos of all time, according to Business Insider.

Video Marketing 40

Video Marketing Campaigns Brand Identity Branding 40

SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. They help businesses differentiate themselves and stay ahead of the curve.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Adobe Experience Cloud Blog

MARCH 10, 2015

Which one do you think I gave the business to? Trending hashtags, viral videos, SnapChat—all of these provide ways for people to relay information within seconds. A much discussed example is how Oreo responded during the blackout at the 2013 Super Bowl with “you can still dunk in the dark.” The internet never sleeps.

Rules 48

Rules Planning B2B Thought Leadership First-Mover Advantage 48

LeadSquared

OCTOBER 23, 2016

For more insights on viral video marketing, watch this webinar.). When it comes to designing a Social Media Marketing Strategy for B2B businesses, you need to figure out what platform your target businesses use extensively, be it LinkedIn, Reddit or Quora , and then make your presence felt there. Facebook: 5.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Biznology

JANUARY 29, 2013

In the world of accountability and business, it’s not good enough to be critical sensation if you can’t sell tickets. Do some research and you’ll find out, to your astonishment, that a majority of those viral videos with over a million views were not “upload it to YouTube and they will come.” Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hinge Marketing

MARCH 24, 2015

While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. According to Social Media Examiner’s 2014 Social Media Marketing Industry Report , 92% of marketers acknowledge its value (up from 86% in 2013). While this is a consumer statistic, business people are still people.

Social Media 48

Social Media Planning Marketing Budget Creation Social Marketing 48

Hubspot

AUGUST 29, 2013

This obsession lead me to become an inbound evangelist, recently presenting at INBOUND 2013 on the topic, "Making Boring Industry Content Work for Your Business.". We need to get over our objections that “I can’t do inbound marketing because my business is boring and no one will want to read my content.” Screw sexy. Be helpful.

Work Management 28

Work Management Buyer Personas Marketing Management Cross-Selling 28

Hubspot

FEBRUARY 6, 2014

In 2013, 3 million people from 214 countries and territories (and all seven continents) pledged $480 million to Kickstarter projects. Here''s a timeline of our relatively rapid campaign approach: July 5, 2013: We got married! July 26, 2013: Three days post-honeymoon, John''s ring is misplaced. December 2013: We got really busy!

Campaigns 28

Campaigns Outreach Press Communities 28

Single Grain

OCTOBER 23, 2023

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels!

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

JULY 17, 2014

” The ads were submitted to the awards circuit during 2013 and 2014. 2) Small Business Saturday. “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.” Brand: American Express.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Planning 28