Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. 2010 B2B Content Marketing Benchmarks, Budgets and Trends.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

ViewPoint

JULY 19, 2012

” He was surprised to find in a recent benchmark study of 1,900 companies that 65% of responding companies still don’t have agreement on that meaning. ” 2012 Recommendation: Marketing Should Ask Sales Three Questions.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Event Recap: MarketingSherpa B2B Summit 2012. Content Marketing B2B Summit 2012 content marketing lead gen summit 2013 social media'

Lead Gen 120

Lead Gen Marketing Budget Paid Search Agency Marketing Management 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media marketing fit into your plans for 2012? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

WriteSpark

JANUARY 9, 2013

What factors are you considering in your marcom plans for 2012? 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. If no, it's time to go looking for current materials that could continue to deliver value if only given the chance.

Planning 120

Planning Best Practices Content Paper 120

Martech

JULY 11, 2023

This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA. This is not new. The same attitude was taken when GA migrated to UA.

Marketing Analytics Tools 81

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 81

Webbiquity

JUNE 23, 2016

Founded by Harvard University and MIT in 2012, edX is an online learning destination and massive open online course (MOOC) provider, offering high-quality courses from the world’s best universities and institutions to students and professionals. 2: The 12 Best Competitive Intelligence and Benchmarking Tools. #3: Pricing: free.

Education 150

Education Tools Best Practices Business 150

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Notifications.

Youtube 119

Youtube Lead Scoring Lead Ranking Ad Frequency 119

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Customer Experience Matrix

APRIL 2, 2013

Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue. By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. Download Content Marketing Institute’s report in full.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

markempa

FEBRUARY 26, 2012

I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). This chart is from the MarketingSherpa 2012 B2B Benchmark Report (of which Doyle is also the lead author). Click to enlarge.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Hubspot

OCTOBER 28, 2020

Establish data benchmarks. Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. That being said, setting benchmarks is easier said than done. What is your average landing page conversion rate?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

WriteSpark

JANUARY 9, 2013

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. And it's time to add "content refresh" as an essential task in your regular marcom planning. What factors are you considering in your marcom plans for 2013?

Planning 120

Planning Best Practices Content Paper 120

markempa

NOVEMBER 21, 2011

By benchmarking industry funnel conversion rates, SiriusDecisions provided B2B marketers with a powerful framework for evaluating their own conversion rates from one funnel stage to the next, identifying funnel leakage and best practices, and forecasting results. To apply benchmarks to funnel stages, you need an apples-to-apples comparison.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads High Quality Lead 120

BenchmarkONE

APRIL 19, 2022

After its debut in 2012, Peloton saw steady growth in its business until the pandemic when demands for the products increased exponentially. With Benchmark One , you can keep things running smoothly day by day, and turn relationships into valued customers faster.

Small Business Marketing 75

Small Business Marketing Business Pricing Price 75

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. We kicked off a content marketing program in early July 2012, when our Alexa rank was just under 2.3M. Here is what the data says…. Click to enlarge. Content Marketing.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

markempa

MARCH 4, 2012

Another Payoff : B2B marketers who nurture leads have a nearly 30% higher return on investment than those who don’t, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers can Transform Mounting Pressure, Challenges into Revenue.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Leads 120

The ROI Guy

APRIL 25, 2012

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. this year.

Gartner 40

Gartner Spending Marketing Prospects Sales Cycle 40

markempa

APRIL 15, 2012

An astounding 61% of B2B marketers admit to sending “leads” directly to Sales without qualification, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue.

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 120

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. The Bottom-Line Buyers continue to be challenged by the economy in 2012, making it more difficult to make investments and drive change. Serious budget constraints make even high ROI projects hard to get approved.

Marketing Management 40

Marketing Management Process Peer-to-peer Case Studies 40

Savanta

OCTOBER 23, 2012

Average gross income in 2012 is up 15%. Uncategorized B2B marketing statistics Benchmarking report marcoms' Every year B2B Marketing, in partnership with Circle Research , ranks the UK’s top 50 B2B marketing communications agencies based on their verified revenue. Connect with Andrew on Twitter or Google+.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies B2B 120

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. In the MarketingSherpa 2012 Lead Generation Benchmark Report (free excerpt at that link), the marketers surveyed indicated content marketing to be one of the most difficult tactics. However, it was also ranked as one of the most effective.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

markempa

SEPTEMBER 16, 2012

for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): .

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. To be clear, social media and mobile marketing were treated as separate tactics in the benchmark report. Very true, Joseph.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

markempa

DECEMBER 29, 2011

It all came full circle in October , when Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, discussed what more than 1,745 marketing organizations had to say about their lead generation efforts in 2011. We are in the process of planning our 2012 webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

KoMarketing Associates

APRIL 11, 2013

Optify’s 2013 B2B Marketing Benchmark Report. Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%).

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Cintell

FEBRUARY 8, 2016

71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. In 2012 she founded The Marketing Advisory Network to help enterprises unleash the possible within their organizations.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Allocation Optimization 100

Webbiquity

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. ” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

markempa

AUGUST 19, 2012

Catch Baggott and Kelly at MarketingSherpa’s B2B Summit 2012 in Orlando, August 27–30, find out the details here: MarketingSherpa B2B Summit 2012. Related Resources: MarketingSherpa B2B Summit 2012. MarketingSherpa 2011 Social Marketing Benchmark Report. Want to learn more? TweetIt’s time to generate revenue.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

markempa

AUGUST 26, 2012

This is apparently not enough to make marketers and sales professionals embrace change and develop a formal lead generation strategy, considering that 75% of marketers still don’t have a formal lead generation process or guidelines according to MarketingSherpa’s 2012 Lead Generation Benchmark Report. This tells me they either.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

FEBRUARY 11, 2013

in 2012, it had to start fresh – the company had no reputation to fall back on. The first priority was to establish a benchmark to measure the team’s progress. Thanks to this benchmarking, at any point in the program, they could determine whether they were on track or off. This more than paid for its investment.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Adam points out a number of case study resources: Download the free MarketingSherpa Email Awards 2012 Special Report. .

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120