Contently

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Salesforce Marketing Cloud

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. What did we find? Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers? We asked more than 4,800 marketers about how they’re using new data and AI tools.

Marketing AI 126

Marketing AI Trends Planning Paid Search Agency 126

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support. It’s certainly not an ideal B2B customer experience.

Ideal Customer Profiles 123

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 123

CMSWire

MAY 20, 2024

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. Continue reading.

Campaigns 123

Campaigns Creativity Marketing Brand Identity 123

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Lead Generation

Salesforce Marketing Cloud

MAY 20, 2024

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. With that increased popularity comes a need to grow operations quickly — but delivering a personalized fan experience at scale has always been a top priority for the Fever. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep

Marketing AI 104

Marketing AI Digital Marketing Funnels Merchandising Funnel Advertising 104

CMSWire

MAY 20, 2024

Google’s announcements at Google I/O have always generated developer buzz, but this year’s I/O has been on a tear. Continue reading.

Search Marketing 120

Search Marketing Marketing & Strategy Marketing Strategy Buzz 120

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.

Positioning 102

Positioning Enterprise Management Terms and Conditions Work Management 102

Walker Sands

MAY 20, 2024

As you plan your event attendance for the summer and fall season, now is a great time to think about how you can make the most of your scheduled events. In-person conferences are back as pivotal hubs for not only networking and knowledge sharing, but also showcasing your company’s latest innovations. As a marketer, properly navigating and promoting your presence at these events can help solidify your position in your industry and maybe more importantly, help drive leads for your sales team

Conference 98

Conference PR Demand Thought Leadership 98

Benchmark Email

MAY 20, 2024

Email marketing is a compelling marketing strategy because it offers a direct channel to connect with customers, nurture leads, and drive conversions. However, despite its effectiveness, it isn’t perfect. Email marketing faces a myriad of challenges that threaten its efficacy. From inbox overload to compliance issues, the landscape is riddled with obstacles that marketers must… The post The 5 Issues Plaguing Email Marketing appeared first on Benchmark Email.

Email Marketing 98

Email Marketing Advertising Benchmark Marketing & Strategy Marketing 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Bannersnack

MAY 20, 2024

12 minutes read Manual work is the killer of efficiency and competitive advantage for any business. Non-native design teams depend on designers to move projects forward. Designers on the other hand are swamped in volumes of work and in most scenarios they don’t know automation is already out there.Even if they know they exist, these platforms are not utilized at their full capacity.

Banners 94

Banners Generation Best Practices Efficiency 94

Trade Press Services

MAY 20, 2024

Successful businesses know that understanding the needs of their customers and prospects is a top priority. When it comes to marketing communications, this means reaching out to target audiences across various channels. By establishing and tracking quantitative and qualitative audience metrics, companies can evaluate the success of their efforts and gain valuable insight into pain points and preferences.

Business 97

Business Click Rate Conversion Rate Budget Programs 97

Martech

MAY 20, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than one month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.

Analytics 96

Analytics API Marketing Analytics Tools Sample 96

Oktopost

MAY 20, 2024

Marketing professionals are always deep in discussion about the most effective strategies, measurements, and tactics for success. Each campaign prompts important questions: Are we aiming to create demand, or is it about gathering leads? And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website?

Social Media 80

Social Media Media Allocation Digital Asset Management 80

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Martech

MAY 20, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Loyalty 87

Loyalty Marketing Automation Services Best Practices Marketing Management 87

Brandwatch Marketing

MAY 20, 2024

An A-Z glossary of the 65 most important social media terms and definitions to save marketers a lot of confusion.

Social Media 98

Social Media Media Social Marketing Marketing 98

RebelMouse

MAY 20, 2024

At the Google I/O conference this month, the search engine giant announced the rollout of AI Overviews in the U.S., in addition to a suite of new search features powered by artificial intelligence. These features include multi-step reasoning, planning assistance, AI-organized search results, and video search using Google Lens. The advancement of generative AI has put Google in a position to redefine the capabilities of search, making it more intuitive and easier to find answers than ever before.

User-Generated Content 64

User-Generated Content Google Custom Publishing Loyalty 64

Brandwatch Marketing

MAY 20, 2024

An A-Z glossary of the 65 most important social media terms and definitions to save marketers a lot of confusion.

Social Media 77

Social Media Media Social Marketing Marketing 77

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ClickZ

MAY 20, 2024

Explore how intent data can boost your pipeline growth by enabling B2B GTM teams to identify, prioritise, and engage in-market buyers at the right time.

Intent Data 59

Intent Data Intent Marketing Analytics Tools In-market Buyers 59

CMSWire

MAY 20, 2024

The now infamous Glasgow Willy Wonka event illustrates the pitfalls of hasty and ill-conceived AI deployment. Continue reading.

Generation 66

Generation Marketing 66

Outgrow

MAY 20, 2024

EPISODE 191: Marketer of the Month Podcast with Subho Mukherjee Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Subho Mukherjee for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Subho and here’s what we discussed about – 1. Embedding sustainability into core business operations and technology advancement. 2.

Outgrow 52

Outgrow Work Management Marketing Management Advertising Agencies 52

MKT1

MAY 20, 2024

This is our first guest post on MKT1, written by Allyson Letteri. Allyson is a marketing leader, startup advisor, and author of “Standout Startup.” She’s built marketing teams from scratch to scale at companies including Handshake, Thumbtack, and Intuit. Now she advises early-stage startups to launch effective go-to-market strategies.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost Product Startups 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

NetLine

MAY 20, 2024

Austin, Texas sure is hot right now. I mean it in every sense of the word and phrase. At the time of writing, it’s 92° in Austin. Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May.

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

ClearVoice

MAY 20, 2024

At ClearVoice, we take the hassle out of content production by providing an agile content creation team, an easy-to-use platform, and simple workflows that deliver quality content for your brand—efficiently, consistently, and at scale. Here’s how we do it. Getting to Know Your Brand We start by getting to know you, your brand, and your goals so that we can mold the right team to meet your unique content needs and budget.

Product 52

Product Content Guidelines Custom Publishing 52

B2BMarketing.net

MAY 20, 2024

Google recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the recent news and how digital programmatic advertising space will be impacted. They talk about everything from why marketing leaders might turn a blind eye to how data is being used to the opportunity the end of cookies provides for

Funnel Advertising 52

Funnel Advertising Digital Marketing Funnels Marketing Analytics Tools Amazon 52

Valasys

MAY 20, 2024

20th May’24, New Jersey: Microsoft (MSFT.O) is gearing up to announce a range of hardware and software developments related to consumer devices on Monday, at an event hosted at its Redmond, Washington campus regarding Microsoft AI devices. Among the anticipated reveals are updates to the Surface Pro tablet and Surface Laptop, both featuring Qualcomm (QCOM.O) chips based on Arm Holdings’ (O9Ty.F) architecture.

Conference 40

Conference Software Google Design 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2BMarketing.net

MAY 20, 2024

Over the course of this Propolis community sprint, we’re seeking to bring our members together to answer one question: How can marketing leaders build trust and influence with fellow members of the C-Suite in order to enhance their strategic and commercial impact? So, rather than beat around the bush, we kicked things off with a leaders-only roundtable to try and answer that very question.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy ABM B2B Sales 52

SocialPilot

MAY 20, 2024

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature. Facebook Reviews are gold. They influence 44% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook? Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing.

Facebook 81

Facebook Word of Mouth Business Ideal Customer Profiles 81

Top Rank Marketing

MAY 20, 2024

Would you pay Justin Bieber to create a video about your company’s SaaS offering? How about contracting Kim Kardashian to produce an Instagram Reel summarizing the highlights of your latest whitepaper? Strategically, it simply makes no sense for enterprise brands to engage with these consumer-friendly faces. While B2C (business to consumer) marketing and B2B (business to business) marketing share a similar name, the types of influencer programs offered under these categories vary, and the tacti

B2B Marketing 106

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 106