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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. And, interesting fact – she’s Canadian! Christensen, Taddy Hall, Karen Dillon, and David S.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content marketing is one of the most important pieces of the marketing plan, but many businesses do not approach it strategically. Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. It compares Apple to Amazon: both are useful. Dear Forrester, It’s not 2010. The post 2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark appeared first on metadata.io. What Forrester got right.

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10 Best Posts of 2010

Buzz Marketing for Technology

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Every business must recognize that customer service is now their primary business.

Service 100
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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. Amazon and the Wall Street Journal have both been in lawsuits regarding website accessibility, along with others. Get started today—and generate more traffic and leads for your business. Who Needs ADA Compliant Websites?

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.