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Best of 2010 – 13 Twitter Tips for Increasing Engagement

Sazbean

2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. Ask People to Follow You – Include your Twitter name on your blog, email signature, business card, etc. While it’s ok to post your blog posts to Twitter, etc., Don’t spam!

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. Like what?

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Digg this!

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

6 Tips for Understanding the B2B Business Decision-Making Process.

B2Bbloggers

content marketing communications strategy that recognizes this as every business buyer’s position can make the difference between an engaged prospect or an unsubscribe, a loyal customer or a lost sale. The decision-making process for purchasing business software, for example, is longer and more complex than that which involves an individual consumer and an impulse buy. Why buy?

Case study: Small business content marketing success

grow - Practical Marketing Solutions

When I started Pet Sitters Ireland back in 2010 it was really just a way for my husband and I to solve our own pet care needs. After six years in business, Pet Sitters Ireland is Ireland’s largest Pet Sitting and Dog Walking company, with thousands of visits competed every month to hundreds of pet owners across Ireland. And in the first year of business we attracted 40 customers.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 More than 700,000 local businesses have active Pages on Facebook. At its current rate, Twitter will process almost 10 billion tweets in 2010. And much more.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. Reasons You’re Not Rocking Social Media by Small Business Trends. by Kuno Creative. s, 50?s,

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Can Find New Customers help my business?

Fearless Competitor

To learn if your business can benefit from Find New Customers, we have just 3 questions. Do you sell products … Continue reading → Business relationships Buying Process Content marketing Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Leadership Lessons Sales-Marketing AlignmentSomeone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started.

Help 57

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media.

Best Website Design Guides and Tips of 2010

Webbiquity

Things That Websites Need in 2010! Jacob Gube (busy guy) here reviews eight tools for creating mobile websites that are “all aimed at site owners who don’t have any web development/coding experience. They’re perfect solutions for small- and medium-sized businesses because of their cost effectiveness.&#. Tables are out; CSS is in. Visual Website Design.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies? Results: 2.7

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

 . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There must be some good business reason they do it, right? . Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community&# or comments at all. There better be. Do your competitors have a blog? Why not use it? 

How to Produce and Promote Webinars Successfully [#B2Bchat Recap]

B2Bbloggers

As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Technology Naughty Vs. Nice In 2010 2. We put this question to our #B2Bchat audience in our latest session.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Business (299). Business to Business (26).

A Simple B2B Marketing Framework

Everything Technology Marketing

RocketWatcher Marketing Framework April Dunford at RocketWatcher has recently published a modified version of the marketing framework that I think is excellent because it simplifies things and focuses on the marketing aspects rather than the product management side of the business. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. must-have marketing tools for small businesses by iMedia Connection. 10 Marketing Blunders Many Small Businesses Still Make! Digg this!

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

Business statistics. With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. OBJECTIVES OF THE MARKETING PROGRAM.

The Best Email Subject Line For Teleprospecting I've Seen Yet.

Sales Prospecting Perspectives

Brad nailed it here, and to prove it I figured I'd include the actual response he received from the prospect: Brad, You get extra points for being persistent. I do have an interest in seeing a demo of your application and its reports, but I have been quite busy. The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect.

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SMEs: the great disenfranchised audience of 2010?

B2B Marketing Online

Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. But despite this, they’ve hardly gone out of their way to fly the flag for small businesses. What I think they fail to understand is that, for a small business owner/manager, their business is a seamless extension to their personality.

SME 16

2010 in review for Fearless Competitor

Fearless Competitor

Stats 45

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses. Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( Salesforce.com ). As a result, small businesses haven’t felt much pain from keeping them separate.

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. March 5, 2010.

SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. Best practices of lead scoring and management require at least the following: Sales and marketing must work together in defining what constitutes a qualified lead for their particular business. Oh, what a waste!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Adoption soared. 85% of Inc.

29 Quotes On The Future of Business

B2B Marketing Insider

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Please comment below with any quotes you think help to tell the story that the world is changing and we need to adapt to succeed in the future of business.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

successful marketers reveal their favorite public relations tools by Matt About Business. Cece Salomon-Lee reports on the progress PR firms are making in using social media for their own business as well as their clients’—&# eating their own dog food&# so to speak. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media? ‘Loser. Stars **.

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Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# The event is part of a series sponsored by the Social Media Business Council. Michael Brenner Nov 11 2010 Thanks Andrew! Who Blogs? They spend on average more than 10 hours a week blogging. Demographically

Making Business Friends

B2B Marketing Online

Social media can help forge friendships with business customers just as it helps consumers make friends. So just in the same was as consumer conversations are different from business conversations, so B2B social media marketing is different from consumer. business friend is a trusted advisor not just a chuckle chum. Many years ago, Abraham Lincoln said “If you wish to win a man over to your ideas, first make him your friend. “. The core part of a B2B Marketer role is to win people over to their ideas. This is not an ephemeral friend in the Facebook sense.

B2B 24

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

New technologies and marketing automation are just one expression and a driver of this change, but it goes much deeper, affecting the way we organize marketing, engage with customers, find new business opportunities, and deliver value to the stakeholders inside and outside our organizations. The question "Is traditional B2B marketing dead?" ignited a lively discussion.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Internet Leadership: Mary shows a chart of leading Internet companies in 2004 and 2010. Holy Cow!

The New Marketing Accountability

B2B Marketing Insider

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. He also asks us to be accountable to results. Then ran marketing for 2 firms.

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Best of 2010 – Understanding Facebook Page Insights

Sazbean

original on Facebook page insights posted February 26, 2010). Facebook provides some pretty interesting statistics for business pages. The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality.

Improve Service with a Customer Touch Point Map

B2B Marketing Traction

It’s easy to defend your business practices. Tweet. Have you ever bought a product or service where you were excited about your decision to buy (maybe after a rigorous buying process), only to be very disappointed by the delivery? It happens all the time. Could that describe your level of service to your customers? “What’s that?” ” “How can we fix it?”

Marketing, Death and Taxes

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but  lately it is becoming harder and harder to escape.

90% of B2B Marketers Count on Content Marketing in 2010

Content Marketing Today

The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend. Content marketing is 26% of the total marketing budget.

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Also, brand your business on Twitter by having a unique Twitter background. 9. Be Overly Self-Promotional. Of course not. ” Me neither.

Best of 2010 – Consumer Preferences Can Put You Out of Business

Sazbean

2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight. They don’t like too many choices.