Trending Sources

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. amazon.com (Photo credit: soumit).

What Brick and Mortar Retailers Can Learn from Amazon

It's All About Revenue

Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. Amazon excels at leveraging past search and purchase history, across every device, to predict and influence shopper behavior.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Clearly Amazon and Wal-Mart have different product sets. The word?

Amazon to Open Physical Stores?

Hubspot

Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service?

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. Features

3 Strategies Your Ecommerce Company Should Borrow From Amazon

Hubspot

Is there any retailer that’s revolutionized the online shopping space as dramatically as Amazon? Many retailers (naturally) view Amazon as their main competition and plan their business accordingly, but there is a far more effective approach: using Amazon as a guide in successful ecommerce. The Take Away. Ecommerce

[Slide Deck] True Life: I’m Addicted to Amazon (A Customer Retention Story)

Modern B2B Marketing

have placed 118 Amazon Prime orders in the last 6 months. But my “problem” is really the product of Amazon’s secret sauce and why they’ve been able to retain me (an admittedly extremely fickle shopper) as a loyal customer. Is there a recipe for taking a business model and product from good, to one that customers can’t live without? Author: Kristen Kaighn I have a confession.

Amazon Leads the Charge Toward Transparent Feedback

Hubspot

By now, you may have heard that Amazon plans to sue over a thousand authors of false reviews within the Amazon Marketplace. If you’re just getting caught up, the story goes that Amazon is cracking down on sellers of glowing reviews. For honest companies out there who’ve relied on true testimonies to bring more business their way, changes may still be necessary.

Is Amazon Destined to Save Main Street? - Dynamic Content Possibilities

Volacci

As the world’s largest online retailer, Amazon takes a lot of criticism from established brick and mortar retailers. From their legendary feuds with book retailers such as Borders and Barnes and Noble, to the intricate details of state sales tax policy, Amazon and Main Street have been at odds for a very long time. That’s a far cry from Netflix’s 30 million U.S.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. Inefficiency arises when a producer or a supplier of a factor input has market power–both Google and Amazon undoubtedly have that power. Commerce Internet Marketing Amazon Android Apple Google iPad Profit margin

Email Marketing: Amazon Launches Workmail

KEO Marketing

Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. Security is a big concern for business users, of course, so there are a number of security controls built into the system. email marketing Amazon google keo marketing

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Instead of having a resume-based LinkedIn profile that communicates no business value to prospects whatsoever or having a LinkedIn profiles that’s filled with commodity messaging to attract general audiences, we focused Single Point of Contact ’s VP of Business Development’s profile on the accounts that he wants to target. You see, it’s a wrong message to the wrong audience.

Mobile Positioning: A Business Must

Webbiquity

In the fourth quarter 2011, smartphone click-throughs were 1.25%, tablets were 1.31%, and desktop/laptops were.95%. • 57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. But what do these trends mean for today’s businesses? Now, having a mobile strategy is a must—no matter what size your business is.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Well, thanks to Amazon Web Services (AWS), now you can! These services include compute, storage, database, analytics, application and deployment and are already trusted by some of the largest enterprise businesses such as Netflix and The Central Intelligence Agency (CIA). What is AWS? The Takeover. You simply provision the amount of resources you need. We’ve taken the leap, have you?

Want to Shop on Twitter? Amazon Has a Hashtag for That

Hubspot

Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. Despite generally low percentages for ecommerce traffic from social media channels, Amazon has introduced their latest program with confidence. To read more content like this, subscribe to Ecommerce.

The Single Most Important Element for Increasing B2B Lead Gen and Sales

Webbiquity

spate of articles recently have expounded on the “consumerization” of all things business: the consumerization of sales, of IT, and of business-to-business (B2B) marketing most prominently. The Amazon experience is clearly beginning to impact the world of B2B purchasing. Business disruption. This post originally appeared on MarketingProfs.

Tools I use to amplify social campaigns

Biznology

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Engagement! GaggleAMP. Give cash.

The business and control reality behind customer experience transformation

i-Scoop

Business and management Customer experience Digital business Digital transformation Featured Amazon customer experience customer-centricity digital marketing transformation holistic digital transformation Sameer Patel supply chainsBeing utterly customer-centric and putting customer (experience) first is a ‘must’ (and always should have been) and a mantra for all organizations.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. monitoring (what are people saying about you?), development (is anyone listening?),

Free Marketing Books for Kindle from Amazon

Modern B2B Marketing

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book.  According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate. went to Amazon’s website and found these little gems, all available at no cost and easily sent to your Kindle in one simple click.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Public Relations Alexa Internet Allo (app) Amazon Echo Artificial intelligence Best Buy Google Google Assistant Google Home Siri Speech recognitionEpisode 64 of the #FIR podcast is up. Podcast: Play in new window,   Download (Duration: 1:31:44 — 37.6MB), Embed.

E-commerce innovation, and it’s not from Amazon

Biznology

If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. So, I have found a shopping experience that has innovations that I haven’t even seen at Amazon. And for good reason.

What content to blog for Google search success

Biznology

And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. yell out to my Amazon Echo , “Alexa, remind me to write about what to blog about.” Or, no matter how true this is, or how beneficial the time spent will reward them, there’s the “I’m too busy to blog” ploy. What to Write? You heard me.

The market disruptor no one talks about

Biznology

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. In reporting its quarterly earnings last week, Amazon said AWS grew 64 percent year-over-year and is on track to bring in more than $10 billion this year.

Note to Businesses: We’re All in eCommerce Now

Synecore

One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. While remarkable news for eTailers, these muscular growth numbers point to a broader and more significant business trend: we’re all in eCommerce now. Similarly, IBM found that mobile devices accounted for over one-third of purchases (35%) on Black Friday, a 35% year-on-year increase.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

enjoyed getting to know this fella in real life but could not help but note that there is certainly a vast disconnect between the “social proof” of his humongous online presence and the relatively little true business experience this young guy possessed. It adds a level of complexity to the business world. By Mark W. You can automate just about everything.”

The business benefit of setting your knowledge free

grow - Practical Marketing Solutions

This is the story of how I became a “web missionary” and learned how setting your knowledge free is the key for building online businesses. They revealed their tricks of selling indie books online, from creating genre-specific book covers that targeted your audience, to hitting the right keywords within the Amazon marketplace. By Mars Dorian, {grow} Contributing Columnist.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. His latest novel is available on Amazon for just $2.99!

Rules 91

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Amazon continues to set the gold standard for best practices in personalization. Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense. Defining Personalization.

Finalizing your holiday digital marketing plan

Biznology

Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Now is the time to bump up the content and even write as much as you can ahead of time and schedule publishing for when you are too busy to write. good marketer should be flexible and go with the flow, especially during the busiest time of the year. Like this post?

Plan 49

What’s new in content marketing?

Biznology

Take a look at these five trends in content marketing that will set your business apart from the crowd. Additionally, Google AdSense and Amazon Associates enable automated website ad space, as well. Interactive elements such as games, surveys, and polls increases engagement with your business. Which trends are you most interested in pursuing for your business?

Brand 55

5 Lessons from 5 Years of Online Business and Blogging

grow - Practical Marketing Solutions

Man, I regret the countless days sitting in Berlin hipster cafés with my peers, contemplating my next business steps. What’s best lessons of online business and blogging you can share with me in the comment section? which you  can check out on Amazon for just $2.99! Long-term planning is useless. Which dimension do they operate in? Long-term strategy is useless.

Three New Year Business Resolutions You Should Steal

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. I’ve watched a volley of Youtube videos about making New Year’s business resolutions and realized they’re…. A) too complex and cumbersome to follow through. B) too focused on specific measures which you can’t control. Here’s my current basic diversification: Book sales from Amazon (single marketplace, but only one part of my income).

Return on Optimism: Business as an act of positive thinking

grow - Practical Marketing Solutions

Change isn’t easy, but I am starting. I’ve had the privilege to work with a team at Xerox over the last few months on a marketing program that has included a look at the benefits of optimism in business. Business is an act of optimism. Imagine, for the moment, a pessimist trying to start a business. ” Business is, by its very nature, uncertain.

Search + Social = Online Reputation Management

Biznology

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires, It’s simple.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. Remember the business you’re REALLY in. I’m sorry for the unbelievable time travel but there was a moment in history when blogging was a big thing. In the offline world, I see many people going out of business because they have associated their careers with the tools of the trade.

Media 68

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Amazon? Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Amazon? So much going on today! So many changes to consider. OH MY! The Netflix of audio?

Social Business Reality Check: the elusive executive support

Biznology

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. Rob Koplowitz’ Blog, “Delivering The Social Business Imperative” , Forrester.com). Why is that happening?

Launching your social campaign with guns blazing!

Biznology

While SocialOomph and ManageFlitter are following and follow-back tools, Audienti is a local MD business that has done an amazing job of doing automated influencer marketing. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubeTwitter : @chrisabraham : 51.5k followers.

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

” What if you’ve already been in business for a while? I’m a ‘top hunter’ on Product Hunt, and I’ve written a manual on how to post to Product Hunt , so I thought I’d take a moment to answer a few of these questions, and help you evaluate whether your company can benefit from the “Product Hunt Boost.” Is it only startups that benefit?