Trending Sources

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. Social media has changed since I first drank the Kool-Aid back in 2009. And, it didn't work. What went wrong? Crazy?

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2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years

Junta 42

  Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. Now, even though this is an annual event, we never stop working.  It was another perfect day for an amazing cause.    On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. All told, we feel pretty good about surpassing the $10k level. Where to start?

GPS 19

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

Yes, vendors will also be asking you questions you've never considered (which is a good thing), so be prepared to do additional definition work once you've received the questions from them. Did they educate us on how they will complete our project, the team that will be working on it, and the deliverables that will be provided? Example: You say you want a website redesign.

Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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Why Are Marketing Automation Managers So Hard to Find?


Hire associates just out of college, pay them well, coach them, let them work really hard and they grow into experienced Marketing Automation managers within a couple of years. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

10 User Generated Content Campaigns That Actually Worked


The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. In its quest to find new ways to draw tourists to the Queensland Islands, Tourism Queensland launched its “Best Job in the World” promotion in 2009, which proved to be a remarkably effective campaign. You’re in luck! 10) Coffee for Less.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Always be networking - work your social networks, be it sports, college, the neighborhood, charities, the country club or church -- (Bonus Point) 6. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

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10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Secrets to Making Online Video Work for Small Business. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009! Become Their Online Content Concierge!

Is social media effective for B2B lead generation?

Sales Lead Insights

have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. Submit guest post ideas to rburnes[at]hubspot[dot]com.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

Getting Your First 100 Customers: Strategies That Work

B2B Marketing Insider

Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. As Ms.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Ensure that marketing is giving sales something to work with. If you already have a statement, make sure both teams are working off the same version. Wish-washy and unfounded statements about the benefits customers get from working with your organization can be the cause of lead generation problems. Communicate what works and what doesn’t. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Thanks Ardath.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Customer Insight Knowledge Bank CASE STUDY: Lloyds TSB Corporate Markets The bank worked with PH Group to develop a prospect management database to enhance relationships with financial directors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO.

7 Reasons Why Marketing Automation Projects Fail


Also, lead scoring only works if you know who you want to target. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

  If you’re not prepared to do the work it takes to stay relevant with your prospects, then at least prepare for more “emotional unsubscribes.” A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches.   It’s a common phenomenon.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Worst?

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Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

wanted to speak with Morgen because I was intrigued with the advice she lends to help with B2B’s major dilemma: How can we successfully work with people from the time they express interest until they decide to buy? A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.

10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Classics became classics because they work. Sometimes, even the most stylish of us can lose sight of what's working and what's not. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide


It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Start smaller, and spend your time tweaking (or cutting your losses on) the poor performers and scaling and further optimizing the things that are working. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.

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Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Hey, he's the expert, so I'm not going to disagree with him. hmmm, why not?

Developing your Go/No-Go decision tree

Confluent Forms

Spending time developing a Go/No-Go decision tree, and continually working to improve it, is a way for your company to keep these decisions objective and to approach sales opportunities with your eyes wide open. We've seen companies working upwards to a weirdly weighted seemingly random number, we've seen companies working backwards from 100% and subtracting based on negative questions, and we've seen ornate flow chart decision trees. Perhaps a spreadsheet of 50 questions works best for you where a full value is 2 points, half-value is 1 point, and you work upwards to 100.

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what's your marketing approach?

The Effective Marketer

and make a note to revise it and expand it to become a piece you can repurpose for another audience Make a point to touchbase with the sales reps every month and ask them what they are seeing in the market and what questions they are being asked Schedule a couple hours per week (Friday afternoons are usually great) to review the week that passed and to plan for the week ahead, with the idea that what you will be working on, producing, and publishing should be solving a customer problem How are YOU tackling the challenge of noticing patterns and solving customers problems?

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales?

2013 Marketing Survey Results: What Worked Best?

Marketing Action

In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Closed-loop marketing ROI You’ll find our marketing ROI approach sets us apart from other Sacramento marketing consulting companies - and is why our clients get results like these: Triple-digit marketing ROI Yearly increases in media coverage of over 500% Double-digit, year-over-year revenue growth How direct access means a better experience With every engagement, you’ll work directly with Rebekah Donaldson and her seasoned marketing professionals. Gia McNutt , CEO, SOS   "Business Communications Group came strongly recommended by those in its industry. All Rights Reserved.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees. Ultimately, they did make the move but have worked very hard to ensure excellence in every one of their restaurants whether company owned or franchised. The Secret: Outstanding in Person Content Marketing. Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Do Psychographics work in B2B Marketing & Sales? If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this. have worked in other functions that are impacted by marketing.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. An example that I've seen really work well is combining personalized voice messages with email. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. Adding someone’s “first name” to an email is the least that you can do these days.

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that! And they work similar to online banner ads but try not to use them in the same way. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

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Looking for Social Media Policy Examples?

Everything Technology Marketing

Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.