When all the hard work on social media … just doesn’t work
grow - Practical Marketing Solutions
MAY 2, 2016
Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. Social media has changed since I first drank the Kool-Aid back in 2009. And, it didn't work. What went wrong? Crazy?
6 steps to writing a better Request for Proposals, a primer
JUNE 19, 2009
Yes, vendors will also be asking you questions you've never considered (which is a good thing), so be prepared to do additional definition work once you've received the questions from them. Did they educate us on how they will complete our project, the team that will be working on it, and the deliverables that will be provided? Example: You say you want a website redesign.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Hire associates just out of college, pay them well, coach them, let them work really hard and they grow into experienced Marketing Automation managers within a couple of years. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.
2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years
AUGUST 17, 2009
Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. Now, even though this is an annual event, we never stop working. It was another perfect day for an amazing cause. On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. All told, we feel pretty good about surpassing the $10k level. Where to start?
Lead Generation Tips - Take 3 Hour Lunches
OCTOBER 1, 2009
The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
Also, lead scoring only works if you know who you want to target. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. Submit guest post ideas to rburnes[at]hubspot[dot]com.
5 Things My Father Taught Me About Selling
JUNE 22, 2009
Always be networking - work your social networks, be it sports, college, the neighborhood, charities, the country club or church -- (Bonus Point) 6. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted.
5 Steps for Brainstorming Your Marketing Plan
B2B Marketing Traction
NOVEMBER 18, 2009
What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Worst?
10 User Generated Content Campaigns That Actually Worked
MARCH 12, 2015
The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. In its quest to find new ways to draw tourists to the Queensland Islands, Tourism Queensland launched its “Best Job in the World” promotion in 2009, which proved to be a remarkably effective campaign. You’re in luck! 10) Coffee for Less.
10 Most Popular Content Marketing Posts of 2009
Content Marketing Today
DECEMBER 16, 2009
In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Secrets to Making Online Video Work for Small Business. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009! Become Their Online Content Concierge!
Developing your Go/No-Go decision tree
OCTOBER 16, 2009
Spending time developing a Go/No-Go decision tree, and continually working to improve it, is a way for your company to keep these decisions objective and to approach sales opportunities with your eyes wide open. We've seen companies working upwards to a weirdly weighted seemingly random number, we've seen companies working backwards from 100% and subtracting based on negative questions, and we've seen ornate flow chart decision trees. Perhaps a spreadsheet of 50 questions works best for you where a full value is 2 points, half-value is 1 point, and you work upwards to 100.
what's your marketing approach?
The Effective Marketer
JULY 29, 2009
and make a note to revise it and expand it to become a piece you can repurpose for another audience Make a point to touchbase with the sales reps every month and ask them what they are seeing in the market and what questions they are being asked Schedule a couple hours per week (Friday afternoons are usually great) to review the week that passed and to plan for the week ahead, with the idea that what you will be working on, producing, and publishing should be solving a customer problem How are YOU tackling the challenge of noticing patterns and solving customers problems?
Getting Your First 100 Customers: Strategies That Work
B2B Marketing Insider
MAY 30, 2015
Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. As Ms.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Customer Insight Knowledge Bank CASE STUDY: Lloyds TSB Corporate Markets The bank worked with PH Group to develop a prospect management database to enhance relationships with financial directors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO.
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. An example that I've seen really work well is combining personalized voice messages with email. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. Adding someone’s “first name” to an email is the least that you can do these days.
Salesforce.com Webinar Invitation Gets It Right
MAY 14, 2009
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].
5 Secrets of Creating Successful Marketing One-Sheets
B2B Marketing Traction
OCTOBER 28, 2009
When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! Tweet. See samples at the end of this post.) That’s it – three or four recollections seem to be the max!
Lead Generation Checklist - Part 2: Sales and Marketing – One Team
B2B Lead Generation Blog
SEPTEMBER 1, 2009
Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Ensure that marketing is giving sales something to work with. If you already have a statement, make sure both teams are working off the same version. Wish-washy and unfounded statements about the benefits customers get from working with your organization can be the cause of lead generation problems. Communicate what works and what doesn’t. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Thanks Ardath.
Podcast: Why sellers don’t have the right tools to help buyers buy
B2B Lead Generation Blog
OCTOBER 15, 2009
wanted to speak with Morgen because I was intrigued with the advice she lends to help with B2B’s major dilemma: How can we successfully work with people from the time they express interest until they decide to buy? A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.
Looking for Social Media Policy Examples?
Everything Technology Marketing
DECEMBER 4, 2009
Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.
E-Quip Blog: Why Incentives Don't Work
JUNE 7, 2011
Why Incentives Dont Work. Being rewarded in accordance with how well you perform your work hardly seems a debatable matter. This same study discovered that incentives do work for menial tasks, but not for those requiring cognitive skill. Perhaps it has more to do with how incentives are applied than whether they can work. Adding Margin to Your Work and Life.
Rethinking Shortlist Interviews
DECEMBER 14, 2009
So I'm devoting this post to sharing some of what I've found works: Remember, it's all about comfort. But it ultimately boils down to how comfortable the client feels about the prospect of working with your firm. Talk about the working relationship. Let me tell you what steps we propose to close the gap between them and us in terms of the working relationship."
Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
JUNE 25, 2009
Closed-loop marketing ROI You’ll find our marketing ROI approach sets us apart from other Sacramento marketing consulting companies - and is why our clients get results like these: Triple-digit marketing ROI Yearly increases in media coverage of over 500% Double-digit, year-over-year revenue growth How direct access means a better experience With every engagement, you’ll work directly with Rebekah Donaldson and her seasoned marketing professionals. Gia McNutt , CEO, SOS "Business Communications Group came strongly recommended by those in its industry. All Rights Reserved.
5 tips to build more relevant and engaging lead nurturing emails
B2B Lead Generation Blog
JUNE 19, 2009
If you’re not prepared to do the work it takes to stay relevant with your prospects, then at least prepare for more “emotional unsubscribes.” A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. It’s a common phenomenon.
Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
JULY 8, 2015
It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).
How to Make Your B2B Website More Buyer-Centric
Savvy B2B Marketing
SEPTEMBER 16, 2009
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Make it easy for the reader to contact you When I was working on a competitive analysis for one of my clients, I was looking for contact information for each company. Make this prominent interesting. tell them!
B2B Email Marketing: Interview with Stephanie Miller
Sales Lead Insights
NOVEMBER 3, 2009
Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If that sounds like a lot of work, remember that you create this series of messages once and then use it over and over again. Witness your own Junk folder. Yikes!
Raise Performance With Real-Time Coaching
JUNE 12, 2009
They all worked with world-class coaches. It needs to be hands-on, in-the-moment, as the work's being done. Does it work? A fundamental problem in our business is managers who are too busy and distracted to manage. Managers, by definition, are appointed to accomplish company and team goals through the efforts of others. They need to embrace the role of coach. Absolutely.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
Start smaller, and spend your time tweaking (or cutting your losses on) the poor performers and scaling and further optimizing the things that are working. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.
Why People Resist Change
APRIL 6, 2009
Past failures often lead people to be skeptical that it will work this time (leading to low expectations). The Apollo 11 spacecraft that carried the first astronauts to the moon burned 99% of its fuel escaping the earth's gravity (plus some atmospheric resistance). The remaining 1% was sufficient for the balance of the 480,000-mile trip to the lunar surface and back. Low expectations.
Less of Me, More of You - A Stella Pop Content Marketing Video
NOVEMBER 2, 2009
Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Hey, he's the expert, so I'm not going to disagree with him. hmmm, why not?
10 Things Fashion Can Teach Us About Marketing
Savvy B2B Marketing
NOVEMBER 16, 2009
Classics became classics because they work. Sometimes, even the most stylish of us can lose sight of what's working and what's not. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.
Top 10 Triggered B2B Email Marketing Campaigns
Anything Goes Marketing
APRIL 5, 2009
One of the themes for marketers in 2009 is “doing more with less”. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. white paper, webinar, etc.), Chad H.
Interviews and Content Marketing - Ambal Balakrishnan
B2B Marketing Zone Posts
OCTOBER 22, 2009
Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love will be published in late 2009. Are the interviews working well for you? If so, in what ways? Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff. Ambal received Masters in Computer Science from Purdue University and MBA from Wharton, Univ. of Penn.
Lose Control: Three Reasons Not to Require Registration for B2B Content
Savvy B2B Marketing
JULY 15, 2009
Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?