Trending Sources

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. Social media has changed since I first drank the Kool-Aid back in 2009. And, it didn't work. What went wrong? Crazy?

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6 steps to writing a better Request for Proposals, a primer

Confluent Forms

Yes, vendors will also be asking you questions you've never considered (which is a good thing), so be prepared to do additional definition work once you've received the questions from them. Did they educate us on how they will complete our project, the team that will be working on it, and the deliverables that will be provided? Example: You say you want a website redesign.

2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years

Junta 42

  Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. Now, even though this is an annual event, we never stop working.  It was another perfect day for an amazing cause.    On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. All told, we feel pretty good about surpassing the $10k level. Where to start?

GPS 19

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Hire associates just out of college, pay them well, coach them, let them work really hard and they grow into experienced Marketing Automation managers within a couple of years. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.

New Study: Email Marketing Actually Works?!

Synecore

This has risen from 10.35% in 2009 (although it is down from 16.22% last year). The study reports that Twitter has seen less than a 0.01% growth in the customer acquisition department since 2009. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Search isn’t dead. The Takeaway.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

Also, lead scoring only works if you know who you want to target. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. Submit guest post ideas to rburnes[at]hubspot[dot]com.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Always be networking - work your social networks, be it sports, college, the neighborhood, charities, the country club or church -- (Bonus Point) 6. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

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Is social media effective for B2B lead generation?

Sales Lead Insights

have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Worst?

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10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Secrets to Making Online Video Work for Small Business. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009! Become Their Online Content Concierge!

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Ensure that marketing is giving sales something to work with. If you already have a statement, make sure both teams are working off the same version. Wish-washy and unfounded statements about the benefits customers get from working with your organization can be the cause of lead generation problems. Communicate what works and what doesn’t. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Thanks Ardath.

Podcast: Why sellers don’t have the right tools to help buyers buy

B2B Lead Generation Blog

wanted to speak with Morgen because I was intrigued with the advice she lends to help with B2B’s major dilemma: How can we successfully work with people from the time they express interest until they decide to buy? A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.

Getting Your First 100 Customers: Strategies That Work

B2B Marketing Insider

Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. As Ms.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

  If you’re not prepared to do the work it takes to stay relevant with your prospects, then at least prepare for more “emotional unsubscribes.” A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches.   It’s a common phenomenon.

Developing your Go/No-Go decision tree

Confluent Forms

Spending time developing a Go/No-Go decision tree, and continually working to improve it, is a way for your company to keep these decisions objective and to approach sales opportunities with your eyes wide open. We've seen companies working upwards to a weirdly weighted seemingly random number, we've seen companies working backwards from 100% and subtracting based on negative questions, and we've seen ornate flow chart decision trees. Perhaps a spreadsheet of 50 questions works best for you where a full value is 2 points, half-value is 1 point, and you work upwards to 100.

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what's your marketing approach?

The Effective Marketer

and make a note to revise it and expand it to become a piece you can repurpose for another audience Make a point to touchbase with the sales reps every month and ask them what they are seeing in the market and what questions they are being asked Schedule a couple hours per week (Friday afternoons are usually great) to review the week that passed and to plan for the week ahead, with the idea that what you will be working on, producing, and publishing should be solving a customer problem How are YOU tackling the challenge of noticing patterns and solving customers problems?

Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide

Hubspot

It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Customer Insight Knowledge Bank CASE STUDY: Lloyds TSB Corporate Markets The bank worked with PH Group to develop a prospect management database to enhance relationships with financial directors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO.

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. An example that I've seen really work well is combining personalized voice messages with email. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. Adding someone’s “first name” to an email is the least that you can do these days.

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Hey, he's the expert, so I'm not going to disagree with him. hmmm, why not?

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! Tweet. See samples at the end of this post.) That’s it – three or four recollections seem to be the max!

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Looking for Social Media Policy Examples?

Everything Technology Marketing

Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Closed-loop marketing ROI You’ll find our marketing ROI approach sets us apart from other Sacramento marketing consulting companies - and is why our clients get results like these: Triple-digit marketing ROI Yearly increases in media coverage of over 500% Double-digit, year-over-year revenue growth How direct access means a better experience With every engagement, you’ll work directly with Rebekah Donaldson and her seasoned marketing professionals. Gia McNutt , CEO, SOS   "Business Communications Group came strongly recommended by those in its industry. All Rights Reserved.

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Make it easy for the reader to contact you When I was working on a competitive analysis for one of my clients, I was looking for contact information for each company. Make this prominent interesting. tell them!

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. If that sounds like a lot of work, remember that you create this series of messages once and then use it over and over again. Witness your own Junk folder. Yikes!

2013 Marketing Survey Results: What Worked Best?

Marketing Action

In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Start smaller, and spend your time tweaking (or cutting your losses on) the poor performers and scaling and further optimizing the things that are working. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.

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10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

Classics became classics because they work. Sometimes, even the most stylish of us can lose sight of what's working and what's not. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  Screen captures with working links to original pages.   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott's favorite tool. Ping.fm. Write once, publish many.

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. It’s at times like this when you need a bounce in your step and powerful tools that will make it easy to keep you engaged with customers and prospects but allow you to leave work at a reasonable hour. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. white paper, webinar, etc.), Chad H.

Interviews and Content Marketing - Ambal Balakrishnan

B2B Marketing Zone Posts

Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love&# will be published in late 2009. Are the interviews working well for you?  If so, in what ways? Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff.  Ambal received Masters in Computer Science from Purdue University and MBA from Wharton, Univ. of Penn.

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?

Lose Control: Three Reasons Not to Require Registration for B2B Content

Savvy B2B Marketing

Related posts: Develop Content Based on Your Buying Cycle: Five Ways to be More Relevant (from Business Marketing Institute) 20 Support Cases for Using Social Media in B2B Marketing - by Jamie Wallace 11 Golden Rules for Lead Generation That Works - by Stephanie Tilton Read more posts from Michele I've been thinking a lot of the registration process lately. What's the harm in that?

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Once people understand how this all works and what happens to them when they're dropped into these circumstances, they can go into these situations with confidence. In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. These can shut down the body. All of that is psychological noise.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

Once people understand how this all works and what happens to them when they're dropped into these circumstances, they can go into these situations with confidence. In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. These can shut down the body. All of that is psychological noise.

Marketing Shoelaces

Junta 42

And, you have a lot working to make sure things stay the same: Your agency and marketing partners don't like change very much. I've been in four companies in the last month where we were doing a mini-content audit (going through what was working and what isn't working in their content strategies). Focus on what's working and what you can measure. No one seems exactly sure when, but shoelaces became popular sometime in the 20th century to better tighten shoes, replacing buckles and buttons (which were slow and cumbersome). Shoelaces are odd to me. And no shoelaces.

Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees. Ultimately, they did make the move but have worked very hard to ensure excellence in every one of their restaurants whether company owned or franchised. The Secret: Outstanding in Person Content Marketing.