When all the hard work on social media … just doesn’t work
grow - Practical Marketing Solutions
MAY 2, 2016
Nobody has worked harder to build a digital consulting business than Ray. And, it didn’t work. The following post is about the choice I made to leave my company, NewRayCom to work in a Call Center. When social media doesn’t work. Social media has changed since I first drank the Kool-Aid back in 2009. And, it didn't work. What went wrong? Crazy?
2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years
AUGUST 17, 2009
Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. Now, even though this is an annual event, we never stop working. It was another perfect day for an amazing cause. On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. All told, we feel pretty good about surpassing the $10k level. Where to start?
6 steps to writing a better Request for Proposals, a primer
JUNE 19, 2009
Yes, vendors will also be asking you questions you've never considered (which is a good thing), so be prepared to do additional definition work once you've received the questions from them. Did they educate us on how they will complete our project, the team that will be working on it, and the deliverables that will be provided? Example: You say you want a website redesign.
Winners of the 2009 Markie Awards
Digital Body Language
NOVEMBER 4, 2009
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
Getting Your First 100 Customers: Strategies That Work
B2B Marketing Insider
MAY 30, 2015
Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. The post Getting Your First 100 Customers: Strategies That Work appeared first on B2B Marketing Insider. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. As Ms.
New Study: Email Marketing Actually Works?!
JULY 2, 2013
This has risen from 10.35% in 2009 (although it is down from 16.22% last year). The study reports that Twitter has seen less than a 0.01% growth in the customer acquisition department since 2009. It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Let’s take a look at the findings. Search isn’t dead. The Takeaway.
5 Secrets of Creating Successful Marketing One-Sheets
B2B Marketing Traction
OCTOBER 28, 2009
When I pass out my one sheet, my networking colleagues are more apt to connect with me on a more personal level (what some call the “back of the business card”): “I’m from Maine/New England, too!” “I went to the Pepperdine Business School as well! “I worked in that industry, also! Tweet. See samples at the end of this post.) That’s it – three or four recollections seem to be the max!
TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications
JUNE 1, 2009
more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective.
10 User Generated Content Campaigns That Actually Worked
MARCH 12, 2015
The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. In its quest to find new ways to draw tourists to the Queensland Islands, Tourism Queensland launched its “Best Job in the World” promotion in 2009, which proved to be a remarkably effective campaign. You’re in luck! 10) Coffee for Less.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
Hire associates just out of college, pay them well, coach them, let them work really hard and they grow into experienced Marketing Automation managers within a couple of years. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But that’s for web analysts. Marketing Automation Jobs.
Lead Generation Tips - Take 3 Hour Lunches
OCTOBER 1, 2009
The chart shows that to maximize their production, East Coach-based reps targeting both coasts during the prime times for each time zone and assuming an 8-hour day, should be working from: Target East Coast 8 am - 10 am. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!
5 Things My Father Taught Me About Selling
JUNE 22, 2009
Always be networking - work your social networks, be it sports, college, the neighborhood, charities, the country club or church -- (Bonus Point) 6. Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.
10 Most Popular Content Marketing Posts of 2009
Content Marketing Today
DECEMBER 16, 2009
In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Secrets to Making Online Video Work for Small Business. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009! Become Their Online Content Concierge!
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
have been working hard, for at least a couple of years now, trying to use social media to measurably move the needle in regard to generating B2B sales leads and driving B2B sales. I’m sad to say I’m not seeing anything beyond anecdotal results, either from my own extensive social marketing efforts, or from those of my clients. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. What’s all this have to do with social media? about a survey they recently conducted.
what's your marketing approach?
The Effective Marketer
JULY 29, 2009
and make a note to revise it and expand it to become a piece you can repurpose for another audience Make a point to touchbase with the sales reps every month and ask them what they are seeing in the market and what questions they are being asked Schedule a couple hours per week (Friday afternoons are usually great) to review the week that passed and to plan for the week ahead, with the idea that what you will be working on, producing, and publishing should be solving a customer problem How are YOU tackling the challenge of noticing patterns and solving customers problems?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Do what works for you. Submit guest post ideas to rburnes[at]hubspot[dot]com.
The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 12, 2009
Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.
Lead Generation Checklist - Part 2: Sales and Marketing – One Team
B2B Lead Generation Blog
SEPTEMBER 1, 2009
Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Ensure that marketing is giving sales something to work with. If you already have a statement, make sure both teams are working off the same version. Wish-washy and unfounded statements about the benefits customers get from working with your organization can be the cause of lead generation problems. Communicate what works and what doesn’t. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Thanks Ardath.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Customer Insight Knowledge Bank CASE STUDY: Lloyds TSB Corporate Markets The bank worked with PH Group to develop a prospect management database to enhance relationships with financial directors. Edward Appleton 15 June 2009 Alternative marketing goes mainstream Scot McKee 11 June 2009 Dont hurt me Arch.Im Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck. HOW TO.
7 Reasons Why Marketing Automation Projects Fail
AUGUST 24, 2009
Also, lead scoring only works if you know who you want to target. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.
5 tips to build more relevant and engaging lead nurturing emails
B2B Lead Generation Blog
JUNE 19, 2009
If you’re not prepared to do the work it takes to stay relevant with your prospects, then at least prepare for more “emotional unsubscribes.” A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches. It’s a common phenomenon.
5 Steps for Brainstorming Your Marketing Plan
B2B Marketing Traction
NOVEMBER 18, 2009
What worked and why? What did not work? Park the attitudes of “that won’t work” and “that wasn’t invented here” at the door. Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Worst?
Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
JULY 8, 2015
It’s the self-help topic du jour: achieving “work/life" balance. Tips for reaching this coveted state-of-being range from the physical (like exercising and unplugging from technology) to the psychological (like meditating and mentally “disconnecting” from work) to the sociological (like meticulously scheduling all of your outside-of-work interactions/activities with friends and family).
Podcast: Why sellers don’t have the right tools to help buyers buy
B2B Lead Generation Blog
OCTOBER 15, 2009
wanted to speak with Morgen because I was intrigued with the advice she lends to help with B2B’s major dilemma: How can we successfully work with people from the time they express interest until they decide to buy? A recent lead generation poll showed that converting leads to pipeline revenue (accelerating sales) was the biggest challenge for marketers. What are we doing as sellers that keeps us from closing sales? It’s a tough question, and it’s one that gets a lot of feathers ruffled. However, this is one question that Sharon Drew Morgen isn’t afraid to tackle.
10 Things Fashion Can Teach Us About Marketing
Savvy B2B Marketing
NOVEMBER 16, 2009
Classics became classics because they work. Sometimes, even the most stylish of us can lose sight of what's working and what's not. My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. and cliffs. 8.
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
Start smaller, and spend your time tweaking (or cutting your losses on) the poor performers and scaling and further optimizing the things that are working. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. How is B2B PPC campaign management different from B2C? Picture an e-commerce company selling products via credit card on its website.
Less of Me, More of You - A Stella Pop Content Marketing Video
NOVEMBER 2, 2009
Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Social media doesn't work without a content strategy. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Hey, he's the expert, so I'm not going to disagree with him. hmmm, why not?
2013 Marketing Survey Results: What Worked Best?
FEBRUARY 13, 2014
In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly. Clearly, marketers are investing in what works. Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0
Developing your Go/No-Go decision tree
OCTOBER 16, 2009
Spending time developing a Go/No-Go decision tree, and continually working to improve it, is a way for your company to keep these decisions objective and to approach sales opportunities with your eyes wide open. We've seen companies working upwards to a weirdly weighted seemingly random number, we've seen companies working backwards from 100% and subtracting based on negative questions, and we've seen ornate flow chart decision trees. Perhaps a spreadsheet of 50 questions works best for you where a full value is 2 points, half-value is 1 point, and you work upwards to 100.
Lead Scoring: Eight Critical Questions to Consider
Digital Body Language
JUNE 1, 2009
These are all great discussions to have, but there are eight critical questions that need to be contemplated and discussed in order to build a lead scoring algorithm that will truly work in a business environment: 1) What are Your Outputs?: Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales?
B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
The Forward Observer
JUNE 20, 2013
But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. If marketing and sales sit together at work, it helps communication dramatically.
Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
JUNE 25, 2009
Closed-loop marketing ROI You’ll find our marketing ROI approach sets us apart from other Sacramento marketing consulting companies - and is why our clients get results like these: Triple-digit marketing ROI Yearly increases in media coverage of over 500% Double-digit, year-over-year revenue growth How direct access means a better experience With every engagement, you’ll work directly with Rebekah Donaldson and her seasoned marketing professionals. Gia McNutt , CEO, SOS "Business Communications Group came strongly recommended by those in its industry. All Rights Reserved.
Five Guys Burgers and Fries Really Understand in Person Content Marketing
Content Marketing Today
JULY 9, 2009
While working on a client project, I had the opportunity to learn about the way they operate their restaurants–and how they think about their customers and their employees. Ultimately, they did make the move but have worked very hard to ensure excellence in every one of their restaurants whether company owned or franchised. The Secret: Outstanding in Person Content Marketing.
Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Do Psychographics work in B2B Marketing & Sales? If you are a B2B marketer, do you use psychographics and if so, how do you collect the data, and how has this worked for you? March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this. have worked in other functions that are impacted by marketing.
Salesforce.com Webinar Invitation Gets It Right
MAY 14, 2009
There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].
Top Automated Marketing Personalization Tactics
Anything Goes Marketing
JUNE 29, 2009
Yes this method requires additional effort and yes it does mean that your data needs to be in order for it to work but it’s a proven method that brings your company closer to your prospects and customers. An example that I've seen really work well is combining personalized voice messages with email. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? personalized approach facilitates this process. Adding someone’s “first name” to an email is the least that you can do these days.
5 Tips for Optimizing your Facebook Marketing
Buzz Marketing for Technology
JUNE 23, 2009
For example if you want to target MBA graduates that are 3-5 years out of school and working in Southern Connecticut that like Classic Rock music whose favorite food is Sushi – you can do that! And they work similar to online banner ads but try not to use them in the same way. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.
Chex and Content - Where's Your Party Mix?
DECEMBER 2, 2009
We went right to work. Corn Chex, Cinnamon Chex, Rice Chex. We currently have boxes of it around the house. And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex. My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The back of the cereal box promoted the Chex recipe site containing hundreds of sweet and salty recipes containing the main ingredient - Chex. Day 2 Recipe - Chex Muddie Buddies.
Why Case Studies Work in B2B Sales
Sales Intelligence View
FEBRUARY 7, 2013
In 2009, Google changed their Analytics code to rank video content higher in search results. As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers. Why Use a Case Study? So why a case study?
Looking for Social Media Policy Examples?
Everything Technology Marketing
DECEMBER 4, 2009
Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link Do you hesitate to jump on the social media bandwagon with your company? Concerned about what happens when an employee shares insider information? Social media is inherently dynamic, even chaotic. Provide no guidance and you likely end up damaging your brand. Be too restrictive and your social media initiative will never take off, putting you at a competitive disadvantage.
Email Autoresponders 2.0 in B2B Marketing
Anything Goes Marketing
FEBRUARY 21, 2009
How has it worked for you? By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. Heather has some good tips to ensure that your information and call to action(s) is up to date. At times, marketers set these up and then forget about them. The Traditional Email Autoresponder Thanks for registering. 2. Chad H.
Social Media will Disrupt every Function in your Company
Buzz Marketing for Technology
SEPTEMBER 30, 2009
Pure Service companies will work with virtual teams to source and deliver work from far flung parts of the world. And Legal has been working and reworking policies on Social to adapt to the changes. We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years.
How to Make Your B2B Website More Buyer-Centric
Savvy B2B Marketing
SEPTEMBER 16, 2009
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Make it easy for the reader to contact you When I was working on a competitive analysis for one of my clients, I was looking for contact information for each company. Make this prominent interesting. tell them!