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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Actually acknowledging dynamic customer/buyer needs.

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. Fundamentally, Google’s online tools are a key component of how many marketing teams work. billion in 2008.

Insiders

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How Your Local Service Business Can Soar with Google’s Algorithm Updates

Webbiquity

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. This makes visibility in search engines like Google critical for local service businesses like doctors, lawyers, accountants, and marketing agencies.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements. We provide white-glove service so our clients can customize their business architecture with an array of advanced integrations, installations, and setup capabilities.

Hubspot 98
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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. There are many splendid varieties of marketing technologists. Maybe not bad. But for already being 14 years into the commercial Internet revolution, it seemed pretty sparse.

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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

Google+ was a social network designed by a corporation. Year founded: 2008. Current size: OppSource currently has 13 full-time employees and a wide range of customers including Ricoh, FICO, Lifetouch, ArcServe, PROs, Valve & Meter, and Determine Software. Too many entrepreneurs believe that everyone is a potential customer.