How Do You Classify Demand Generation Systems?
Customer Experience Matrix
JULY 29, 2008
I’ve been pondering recently how to classify demand generation systems. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group. Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications.
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