Biznology

SEPTEMBER 21, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our Consultants Collective member consultants, advisors, executive coaches, clients, partners and other extraordinary people. These profiles go beyond the professional bio to provide a more personal glimpse and offer an opportunity for us to get to know each other better as people as we strive to create connections and build community.

Ideal Customer Profiles 20

Ideal Customer Profiles Consulting Profiling Work Management 20

Biznology

AUGUST 13, 2021

This week’s reading and listening focuses on the benefits of professional development, how to approach it and tools to facilitate success. There are perspectives on the hows and whys of adopting a strengths-first mindset to increase our daily work and career effectiveness (including a cautionary piece on the potential problem(s) with over-indexing on our strengths).

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Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

AUGUST 9, 2021

Does DuckDuckGo’s business model — advertising without tracking consumer movements online or even consumer search behavior — signal a change in consumer attitudes and expectations? If so, what does it mean for B2C and B2B marketers? First, if you haven’t heard of DuckDuckGo, no shame. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

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Privacy Transparency Advertisements Advertising 104

Biznology

JUNE 9, 2021

Image Source: Pexels. Data is everywhere. With millions of devices interacting with networks every day, the potential for data collection and cultivation is virtually limitless. The right application of data-powered tech means businesses can streamline their processes and prepare for inevitabilities. Nowhere is this more vital than across supply chains.

Marketing AI 104

Marketing AI Transparency Lead Ranking Fulfillment 104

Biznology

APRIL 28, 2021

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s a wealth of fascinating info). But out of all of it, for me, the most interesting thing was the big-picture story the data is telling. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010.

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Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

MARCH 31, 2021

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it. The ad (launched, of course, during Women’s History Month) to promote Nike’s new maternity line is winning praise here, there, everywhere.

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Activities Peer-to-peer Paid Search Agency Class 104

Biznology

MARCH 31, 2021

In cloud computing, scaling refers to the process of adding or eliminating storage or network services. The goal is to meet the current demands of your workload. That way, you increase the agility, availability, and performance of your cloud computing infrastructure. Here are a few ways to scale your cloud environment. Take Advantage of Autoscaling.

Work Management 104

Work Management Allocation Case Study Case Studies 104

Biznology

MARCH 30, 2021

Intellectual property—trademarks, copyrights, patents, etc.—is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. . Key Takeaways: There are three types of intellectual property: trademarks to project brands, patents to protect ideas, and copyrights to protect words.

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Organization Copyright Peer-to-peer Advertising Agencies 104

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. Online retailers are using augmented reality combined with AI to create virtual showrooms with 360-degree views to provide buyers enhanced shopping experiences for everything from cars to clothes, to furniture.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

FEBRUARY 16, 2021

Episode Summary: USEFULL —with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out. Key Takeaways: Consistency is a constant goal! About Alison Rogers: Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston.

Startups 197

Startups Consulting Advertising Agencies Paid Search Agency 197

Biznology

JANUARY 11, 2021

Deep in the user agreement, I signed with DirecTV was a language that allowed them to change the channels they offer me and the price they charge me each month, even though I was committed to them for the length of the contract without an “out” — even if I didn’t like the changes. Naturally, I found this out the hard way — when they removed a channel that was a favorite of my kids.

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Marketing Websites Terms and Conditions Pricing Price 104

Biznology

OCTOBER 20, 2020

The following is an excerpt from an article originally published on our partner, SPAN Digital‘s blog. You can read it in its entirety here. Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. An organization needs to realize this scarcity in order to allocate enough time and attention for future success.

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Allocation Digital Transformation Resources Budget Programs 104

Biznology

SEPTEMBER 11, 2020

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the third in a 3-part series on belonging. As part of Consultants Collective’s Third Wave initiative , which focuses on company culture and the future of how we work together in the wake of the COVID-19 pandemic and the goal of creating more inclusive organizations, we’ve been asking: how can leaders rethink what it means to be part of a company — to truly create a sense

Consulting 104

Consulting Case Studies Organic Leads Communities 104

Biznology

JULY 28, 2020

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The workplace is supposed to be a gratifying environment where people learn to push their boundaries, overcome challenges and chart purposeful paths in life.

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Biznology

JULY 24, 2020

Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week finds us back at home in lovely Alameda after another great week at our family home in Inverness, CA. Such a treat to be able to spend time there working and relaxing in relative tranquility. This week’s articles and TED Talks/podcasts centers thematically on health, well-being, care for ourselves and others and optimal steps to maintain resilience.

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Biznology

JULY 21, 2020

What is your favorite hero in fiction? Rocky Balboa. He is an underdog known for his indomitable spirit and tenacity. In the movie Rocky, he is depicted as an everyman who overcame obstacles in his life and career to become successful. What is a hobby of yours? I have two hobbies, fixing things up, making them better – particularly renovating homes.

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Ideal Customer Profiles Consulting Profiling Creativity 104

Biznology

JUNE 19, 2020

This article was originally published on May 29th, 2019. In today’s Wednesday Wisdom feature, Consultants Collective member consultant, John Clemons discusses diversity and inclusion with fellow Consultants Collective member consultant Rich Goldberg and Ben Hasan, SVP and chief culture, diversity and inclusion officer at Walmart. Part I. Diversity and inclusion (D&I) appears to be front and center again.

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Consulting Thought Leadership Acquisitions Buzz 104

Biznology

JUNE 15, 2020

The COVID-19 pandemic has dramatically altered business operations. Many enterprises are getting ready to reopen, however. These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. 1. Review Your Processes. You’ll undoubtedly need to do things differently when restarting your business.

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Efficiency Tips Cold Calling Business 104

Biznology

MAY 6, 2020

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. That was less than two months ago, although it seemed a world away. Since then, everything has gone sideways. All in-person events have been canceled, from B2B conferences to trade shows to you name it.

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B2B Marketing Planning B2B Trade Show 186

Biznology

MAY 6, 2020

Increased familiarity with online video platforms like Zoom has opened up opportunities to stand out from the crowd with better quality video. Maybe you’ve already improved your on-camera game with expert lighting tips or by adding a spiffy virtual background. Beyond talking heads. Still, a prerecorded spokesperson may not be the most effective visual support for an online conversation about a technology solution.

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Video Marketing Conversion Paid Search Agency Impressions 129

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Biznology

APRIL 3, 2020

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab

Thought Leadership 104

Thought Leadership Consulting Work Management Lead Ranking 104

Biznology

APRIL 3, 2020

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

MARCH 30, 2020

This article, authored by our Member Consultant John Clemons, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collabor

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Biznology

MARCH 4, 2020

It’s always been sort of axiomatic that the main reason people watch digital videos like explainers and tutorials is to avoid reading text. “ 59% of executives prefer video to text ” is every sales and marketing video producer’s favorite statistic. I’ve always felt that using text within videos — instead of pictures — is a bit of a cheat. A picture is supposed to be worth a thousand words, after all.

Video Marketing 129

Video Marketing Statistics Display Impressions 129

Biznology

MARCH 3, 2020

This article, authored by our Senior Advisor Dana Look Arimoto , continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online colla

Work Management 129

Work Management Consulting Buzz Lead Ranking 129

Biznology

FEBRUARY 7, 2020

Every small business owner realizes that time is money, and that’s why it’s vital for small business owners to find simple ways to increase business efficiency. Technology solutions can be expensive – money you can’t or do not want to spend when you’re starting out – but finding affordable options that takeover or streamline tasks on your to-do list are key and can actually save you money.

Small Business Marketing 104

Small Business Marketing Design Work Management Marketing Management 104

Biznology

FEBRUARY 4, 2020

When you want to increase your website’s popularity, you have to turn to search engines. They’re the gatekeepers of internet content and decide which pages will be displayed during a search query. While no one knows the most intricate details of a search engine algorithm, there are some predictable metrics that decide whether or not a page will rank well.

Marketing AI 118

Marketing AI Design Marketing Websites SEO 118

Biznology

JANUARY 10, 2020

Below is a continuation of our Prognostications, Predictions and Hot Topics for 2020 post. Learn what John Sigmon predicts is in store for us in 2020 and beyond: HR Technology Solutions will Flood the Market. HR professionals and organizational leaders will need to be prepared to collaborate in new ways. Partnerships between the CIO and the CHRO will be critical.

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Ethics Buzz Segmentation Design 23

Biznology

JANUARY 8, 2020

Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks. Dana Look Arimoto. More and more gig economy and related businesses to support gig workers themselves coming to a town/country near you!

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

Biznology

DECEMBER 13, 2019

The following has been curated by Consultants Collective member, Kevin Jordan. This week’s edition has multiple articles and Ted Talks on the power and benefit of continuous learning and development, regardless of the stage of your career. There are also a few perspectives on happiness and gratitude and their applicability to our modern (and often chaotic) professional and personal environments.

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Curation Youtube Act-On Consulting 106

Biznology

DECEMBER 11, 2019

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Here is how choosing the right domain name can benefit your brand. Improving your Organic Rankings.

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Domain Brand Identity Branding SERP 129

Biznology

OCTOBER 23, 2019

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ. The first is drip campaigns. Drop emailing delivers sequenced messaging at specific intervals.

Automation 99

Automation Marketing Automation Services Trigger Marketing Work Management 99

Biznology

OCTOBER 21, 2019

Many business people don’t give a lot of thought to how their personal credit score affect their success in business. The truth is that your personal credit can mean the different between getting the funding you need and dying on the vine. Simply put, credit matters. Ignoring your credit score and doing things that could negatively impact it could cause you a variety of problems such as higher interest rates on a loan to your overall business credit profile.

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Business Marketing Budget Aggregators High Quality Lead 99

Biznology

SEPTEMBER 19, 2019

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results. But this can’t be a reason to give up on analytics. Are you driving sales? Prove it.

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Top of Funnel Business Marketing Qualified Leads MQL 91

Biznology

SEPTEMBER 5, 2019

What do customers want, and are you delivering? Ask a business executive and they’ll tell you that everything they do is for their customers. Which is all well and good, but how many B2B companies are really paying attention to the changes in what customers want? I had an interesting conversation with Steve Shaffer, CEO of Insite Software , a leading B2B eCommerce company.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork. In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116