We need an ABC book of visual language (a project I am working on ). A CALL FOR VISUAL LITERACY. In many organizations, the beginning and end of any business activity is marked by the PowerPoint presentation. In the early stages of an initiative, PowerPoint is used in strategy sessions, to present proposals and put forth plans. Later, it's used for updates and progress reports. In the final stages, it's used to report back and to present findings and conclusions. PowerPoint is everywhere, and it shows no signs of going away anytime soon. Why is it used so broadly? PowerPoint is flexible. MORE >>

'I love PR Daily and the breezy articles they post each day, but I was a bit taken aback by Arik Hanson’s post, The Challenges of Working as a Solo PR Consultant. LL Bean’s Moon Beam “Opportunity Clock” Working solo is what you make of it. Herewith, my view of the BENEFITS of working as a solo consultant. Yes, it’s true, that when you work out of your home, you’re not working out of some fancy corporate office (read: cube) surrounded by rolling grass, mirrored windows, a cafeteria, vending machines and all that stuff. MORE >>

help many of my clients learn how to work with writers—as well as to hire the right ones whether freelance or in-house. few things to watch for when working with a content writer: They don't follow the instructions in the assignment template. They act like any criticism is of a "baby" they've got ownership of instead of a work product. But what's critical is to take the time to work with the content writer to determine if they're coachable and have the potential to become the resource you need. It's tough. Format and length of content. MORE >>

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. Further, make sure that when people read your job description, they are thinking about how to put you to work on their issues. will not recommend people whose professional work I’m not familiar with enough to suggest to a close, personal friend. MORE >>

Lets not even think about the messages that take six minutes of work to deal with. Writing, stamping, and mailing a letter was a lot of work. Ask yourself what you want the "copied" person to know, and send a separate message if needed.Yes, its more work for you, but if we all do it, its less overload. One CEO Ive worked with charges staff members five dollars from their budget for each e-mail she receives. Youll quickly train people not to expect huge answers from you, and you can then proceed to answer at your leisure in whatever format works best for you. MORE >>