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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet. The post What Will the Future of Remote Work Look Like? ” Hmm.

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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

ANNUITAS

What does this repositioning mean, and what are some of the product developments Drift is delivering to support this repositioning? The company says it is re-positioning because it is looking to move beyond its legacy of conversational marketing (aka “chat”) to become what it calls a “ Buyer Engagement Platform ”.

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What's New in Search? Top SEO Strategies for 2024

CMSWire

Stay up-to-date on the latest in search engine optimization. Learn about SEO strategies, best practices and the latest updates to Google's ranking factors. Continue reading.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google’s new SGE & what it means for your SEO & PPC strategy

Modern B2B

In this blog, we outline what the new SGE developments are expected to look like, and how you can ensure your search engine optimisation (SEO) and pay per click (PPC) strategies are prepared for these changes. Google’s Search Generative Experience (SGE): What is it? What will this mean for my SEO and PPC strategy ?

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New rules for bulk email senders from Google, Yahoo: What you need to know

Martech

This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. What are the email authentication requirements for bulk senders? The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. Spam is a significant problem.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year

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The Silver Lining to Corporate DEI Challenges

Find out: What current trends are on the rise for corporate DEI action The shifts occurring in companies’ communication based on new 3BL data How to combat the current pushback on corporate DEI progress

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.

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Why Gifting is the Secret to Successful ABM Campaigns

To rise above the digital noise, you need to connect with your audience in a new way. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign. What gifting can do to increase ROI. Let’s introduce gifting. It’s the missing piece to any ABM strategy.

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What Regulations Will Impact Sustainability Comms in 2024?

See what advice Capricorn season has for the new year. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. As it turns out - a lot. Access your copy for free today.