Webbiquity

MARCH 30, 2024

The more you do this, and the more effectively you do it, the more successful your business launch will be. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way that will be effective? Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Once they do, your company has the information it needs to make contact. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with? Keywords are still important.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 325

Creativity Examples Marketing Budget Urgency Marketing 325

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Implications for Content Marketing For content marketers, this shift calls for a strategic reassessment.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. But why is digital marketing so important? What Is B2B Digital Marketing?

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. But really, what caught our attention was the results. The big overhaul: step-by-step process The first step was inventorying what we had. So it’s no wonder our open rates weren’t great! Average at best.

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Litmus

MARCH 6, 2024

Every email has a purpose. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many? As email marketers and designers know, there’s more to conversions than simply adding a button to your email.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes.

Budget Programs 101

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 101

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. He said, “The essence of strategy is choosing what not to do.” Making a real difference?

Activities 97

Activities Opinions Analytics Analysis 97

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. Use customer data to inform email programs.

Enterprise Management 121

Enterprise Management Marketing Automation Services Work Management Marketing Management 121

Martech

MARCH 4, 2024

Marketing automation is a great tool. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. Hi [First Name]’ This might be the classic example of marketing automation gone wrong.

Marketing Automation Services 121

Marketing Automation Services Marketing Automation Work Management Automation 121

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. What’s the difference between thought leadership on social media vs. a cold email with similar content? A comment, repost, or like to a potential customer’s post, goes a long way when compared to a cold email.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

Marketing AI 132

Marketing AI Marketing & Strategy eCommerce Banners 132

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. So, how do you handle these killer demands?

Outreach 105

Outreach Effectiveness CAN-SPAM Domain 105

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? What takes email marketers from good to great? They help others find solutions.

Email Marketing 86

Email Marketing Effectiveness Work Management Planning 86

Anyword

MARCH 12, 2024

At Anyword, we’re always on the lookout for innovative ways to streamline your marketing and make content creation as efficient and effective as possible. The Template Builder: Your Creative Powerhouse With the Template Builder, creating tailored content for any marketing goal becomes a breeze.

Template 88

Template Content Landing Pages Efficiency 88

Huptech Web

APRIL 30, 2024

So what’s the plan? How can you make your product unique to your customer? You ASK them what they want. Make them FEEL special. To make it simple to understand, let’s look at; Who are Repeat Customers? What is the Repeat Purchase Rate? So, how do you identify a Repeat Customer?

Purchase 52

Purchase Examples Lead Ranking Click Rate 52

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up.

Email Marketing 114

Email Marketing Planning Work Management Paid Search Agency 114

Only B2B

APRIL 24, 2024

Among marketers, few topics spark as much debate as the comparison between demand generation and inbound marketing. But what truly sets them apart? Conversely, inbound marketing predominantly relies on passive techniques to draw in potential leads. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Write click-worthy subject lines. Use power words.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. Make sure your message looks professional, and your mailbox won’t be blocked by email service providers (ESPs).

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? And what messaging will most appeal to their unique perspective and values? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. TV is as efficient as it is effective. Outspend on Temu.

Television marketing 100

Television marketing Planning Paid Search Agency Peer-to-peer 100

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. When integrated with Lavender AI, it can transform your email communication. This combination allows for deeper insights into customer interactions, ensuring your emails are more effective and personalized. Build or buy?

Marketing AI 122

Marketing AI Hubspot Lock-In Marketing Management 122

Televerde

APRIL 30, 2024

Having a solid contact acquisition strategy is the best way to streamline and standardize your prospect data so it can support your sales process effectively. By securing the right data, companies can tailor their strategies to meet the unique needs of each prospect and thus enhance the effectiveness of their outreach.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

CAN-SPAM 115

CAN-SPAM Acquisitions Click Rate Purchase Intent 115

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. They can also share what others are concerned about.

Marketing AI 70

Marketing AI Work Management Marketing Management Planning 70

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Or to make money?

Click Rate 99

Click Rate Budget Programs Case Studies Open Rate 99

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93