Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” The main difference was removing AR and Visual Commerce and replacing them with Omnichannel Integration. However, both left me wanting more.

Marketing Automation Services 127

Marketing Automation Services Bundling Marketing Management Public Relations 127

Marketing Insider Group

SEPTEMBER 1, 2021

Social media allows them to connect directly with the relevant prospects, share content, add insights, and build relationships. And 79% of firms report more online visibility?upon And the nature of social media makes it easy to refine the individuals followed, and the content shared. Help with content.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

Marketing Insider Group

NOVEMBER 18, 2020

In a new report that collected data from hundreds of B2B marketing professionals, the ways in which B2B marketing teams across the nation operate as a majority were brought to light. Create Visual Content. Create More Relevant Content. Create Content that Addresses Your Customer Journey. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Help your team better understand the purpose of specific reports and workflows at a glance by using the AI Assistant for workflow descriptions (beta) and report descriptions (beta).

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

Martech

MARCH 7, 2024

Reporter Shira Ovide said this put it on par with chatbots from ChatGPT, Microsoft and Google which are collectively “dumb as rocks.” That’s the conclusion of a report that found they can be tricked into creating bogus election-related images. The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Top Rank Marketing

JANUARY 5, 2024

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. Trust some guys obsessed with visual thinking to be early adopters.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Contently

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand Identity 202

Brand Identity Branding Content Storytelling 202

Martech

FEBRUARY 15, 2024

.” Next, from MessageGear’s “The Enterprise Perspective on Customer Engagement & AI” report: 61% of marketers are already using AI to connect with audiences. Well, to steal someone else’s tagline: We report, you decide. 25% are gearing up to jump on board. ” Which is true?

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Draw viewers in by creating the perfect video post Visualize this: It’s 2046, and you can create a social video projecting a hologram onto the viewer’s wall.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. SEO leads have a 14.6% close rate.

Statistics 96

Statistics Paid Content Stats Blogger 96

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

SEPTEMBER 11, 2023

I’m calling it “Decoding generative AI: A marketer’s Guide to textual and visual AI content.” GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code.

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template?

Social Media 65

Social Media Template Work Management Marketing Management 65

Martech

MARCH 28, 2024

Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. It’s the result of campaign results, lead gen reports, email marketing campaigns and website forms. Google’s Looker helps turn large datasets into easy-to-digest visual reports and dashboards.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. An example of this is how Spotify uses machine learning to improve content recommendations.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Visual tools like Midjourney or DALL-E. Customer AMA.

Marketing AI 106

Marketing AI Enterprise Management Ethics Sample 106

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. But if your audience can’t use or access this content, you risk undermining all your good work. For example, could a user with a disability access and make the most of your content in the same way as a user without a disability? What Is Accessible Content?

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics. With Sprout Social, you can track your competitors’ social media performance on a visual dashboard.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Martech

MAY 4, 2023

Gaining more visual answers for Bing Chat with rich images and videos. Improved experience with more visuals. Bing has updated the answers within Bing Chat to be more visually appealing by improving the formatting and layout, adding more rich images and rich videos, and also by adding charts and graphs when relevant.

API 108

API Marketing AI Paid Search Agency Transparency 108

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. Macorva’s Radiant AI Customer Feedback Reports automatically analyze and deliver actionable customer insights. EKOM AI ’s EKOM 3.0

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction FAQ 112

Martech

AUGUST 22, 2022

It’s much simpler to report on audiences, and even if a website or app only has basic tracking, there are options to create advanced and in-depth segments based on out-of-the-box metrics. It only takes a few steps, yet the segmentation can have an impact beyond reporting for remarketing and personalization in other tools.

Marketing Analytics Tools 107

Marketing Analytics Tools Segmentation Analytics Google 107

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Martech

OCTOBER 12, 2023

On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities. FastrAI is built into the Fastr Frontend platform.

Multivariate analysis 117

Multivariate analysis Forecasting API Paid Search Agency 117

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

JUNE 22, 2023

For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. Natural language interfaces for analytics We’ve all been there.

Marketing Automation Services 115

Marketing Automation Services Marketing AI Marketing Automation Work Management 115

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Get MarTech! In your inbox.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58