B2B Marketing Traction

JULY 9, 2014

The evidence exists. More and more audiences (especially younger generations like the Millennials) want it. So, what are you waiting for? Do you need digital marketing expertise?

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JANUARY 31, 2013

Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JANUARY 10, 2014

Remember that one of the biggest generations of buyers – the millennials – are the video generation. So do make use of videos in your marketing. Shorter videos on Instagram or Vine are becoming more popular now. Even a video that is 2 or 3 minutes long might be too long for today’s buyer.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

APRIL 13, 2015

That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. At the top of the list for tactics used were 1.) social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JULY 11, 2011

Watch this 5 minute video to learn how you can set up social media to communicate to your customers and prospects very efficiently. In this video I show how the usage of Facebook is increasing and why it may be important to have a presence on this popular social network. You can also view the presentation slides on Slideshare.

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

MAY 10, 2013

McDonald’s Canada released an online video ad that showed the truth about how they market their products. McDonald’s Canada capitalized on food industry behind-the-scenes secrets by creating a video of how they “pimp” burgers in photo shoots. million views. People want the real story.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

B2B Marketing Traction

AUGUST 2, 2013

.” On their website they have a “ Helpful Guide to the People of the Northwest ,” that allows visitors to create their own profiles and watch videos for the various personas, such as the Flawless Firewood Stacker (watch the video below), the Relentless Recycler , or the 4-Way Stop, You Go.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I I captured key points of the video below.). There are 200 business spam emails each day.

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

SEPTEMBER 27, 2011

But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. Repurpose the same content into a video. The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

AUGUST 8, 2011

The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Watch the video to find out how to protect your identity when viewing LinkedIn profiles.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

NOVEMBER 6, 2012

Consider doing a video, or better yet, interview your customers on video and have them talk about the benefits and value they have received. If the content is valuable and compelling, it will attract more traffic to your website and engage your followers and connections. So, if you don’t have a blog, consider starting one.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

DECEMBER 1, 2011

When is your tweet, blog post, and video content enough? Add video – the more interesting the better. When will you see results from social media and SEO? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction. So plan to: Blog frequently.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

DECEMBER 30, 2013

Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? Beyoncé released 17 videos with her album launch, making the initial experience of her new music very entertaining. Plan and execute a compelling launch.

Web 2.0 100

Web 2.0 Planning Business Advertising Agencies 100

B2B Marketing Traction

MAY 22, 2012

If you sell to engineers and scientists , they may prefer how-to videos or whitepapers explaining new and important technology. If they watched your video on a particular topic, invite them to your next webinar on that topic or suggest a related whitepaper. Create drip campaigns to each buyer persona.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

AUGUST 31, 2011

You get followers on social media sites and engage them in conversation, including information about the work you are doing, links to your blog posts, and links to articles/others’ blog posts/videos and other content that you like. You post relevant documents, images, videos on content-sharing sites.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JANUARY 11, 2013

See my post on the principles, including a great video ). See my video on How to Use Endorsements and Manage Skills.) Consensus is one of Six Principles of Persuasion identified by Robert Cialdini in his book, Influence, Science and Persuasion. ( Consensus is activated by evidence of how others are thinking, feeling or acting.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

AUGUST 23, 2010

.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent out a press release, even recorded a podcast about these parts. How many videos will you produce?

Planning 100

Planning Press Content Tagging 100

B2B Marketing Traction

JANUARY 19, 2015

Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Most don’t make time, and up and coming business people grew up in the video generation and are less apt to read lengthy articles. A featured article related to your work, product or services. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JUNE 22, 2011

Post-show blogging and YouTube videos were most effective. If you’re launching a product at a show, extend the launch reach with social media video and photos. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

DECEMBER 15, 2011

If an article you wrote gets tons of visitors, build on that – create a video or a more in-depth eBook on the same or similar topic. Video, because it’s engaging? This give you clues as to what media visitors to your site prefer and what topics are most popular. Leverage the most popular page topics on your site.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

B2B Marketing Traction

DECEMBER 2, 2013

Post a new, downloadable how-to in the form of a user-guide, video, or eBook that will help your customers and prospects. Here are six ideas: 1. Launch a new product or service or informational website on Cyber-Monday and provide a special offer.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JULY 18, 2011

Watch this video (just over 2 minutes) to learn how. The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page.

Linkedin 100

Linkedin Display Ideal Customer Profiles Profiling 100

B2B Marketing Traction

AUGUST 16, 2013

So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s). Today getting found online is all about offering valuable content that is shared by others on social media. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

JULY 18, 2012

If you have answers, make sure you put them online in blog posts, micro-blogs (Twitter tweets), videos, articles, podcasts, slideshows and more. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

DECEMBER 17, 2013

Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

MARCH 7, 2014

You may need someone to create videos for your business. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Your website and Pay Per Click (PPC) ad campaigns need someone who knows Google and other web analytics.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 5, 2011

” Watch the video to better understand this little nuance in LinkedIn. But, if you want to see who performs at the top for a certain title or industry for all LinkedIn profiles, you need to change the search sort to “keywords.” Are you performing the way you’d like on LinkedIn?

Linkedin 100

Linkedin Ideal Customer Profiles Keywords Profiling 100

B2B Marketing Traction

FEBRUARY 3, 2012

Start creating great content , including a company blog and videos. Start tracking engagement of prospects and customers. Start tracking conversions of prospects-to-customers. Start becoming a part of the social media conversation. What’s on your marketing do and don’t lists?

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

MARCH 21, 2012

The content can be delivered in a variety of ways (using traditional and social media tactics), including email, phone, webinars, video, eBooks, whitepapers and even snail mail! These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JULY 31, 2013

Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. I found these articles helpful in understanding the recent effects of Google Penguin 2.0: Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Are your design, colors, website old or shiny and new? Do you leverage technology? Or, are you behind the times? Are you using social media in a measured and effective way? Do you have a company blog? A LinkedIn company profile? Do you showcase others in your marketing? Or, does your marketing say, “Me, me, me, it’s all about me!”

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

JANUARY 24, 2012

LinkedIn’s video on recommendations (less than1 minute). Here are more some helpful resources: Chris Brogan’s blog entry Elements of a Good LinkedIn Recommendation. Liz Ryan’s Huffington Post Letters of Recommendation vs. LinkedIn Recommendations.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

APRIL 14, 2014

The pages allowed companies to display graphic images and provide links to videos about products and services. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. They also allowed visitors to the page to “Recommend” a product or service.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

NOVEMBER 11, 2014

So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. Include an image or photo with your update. Everything is more visual on social media. The proof of this is in the explosion of Pinterest and Instagram. If it doesn’t have an image – add one!

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MARCH 8, 2012

Can they subscribe to a newsletter or watch a video? Once they’ve landed on your home page, is there a way for them to interact? Do they have choices to click and learn more? Make sure your website likeable, conversational and engaging, not static and full of business-speak. You’ll stand out from your competitors for doing so.

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

APRIL 21, 2015

Provide different formats, such as whitepapers, blog posts and videos. Make sure your online product content is easy to access. Make your content mobile-friendly and easy to access. Ask for a minimum of contact information when CIOs download your materials. Post links to your content on social media and get others to share it too.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100