The Point

MARCH 22, 2024

Talk about lessons, tips, techniques, strategies, templates, best practices – anything that conveys an immediate learning benefit, and something tangible that the reader can take away from the event and put to practical use. Use second person. Quantify, if possible (“3 mistakes to avoid”, “6 point plan”). Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. But, no one is there yet. Let’s dive in.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary use case for chatbots in a B2B context. Contact Us Pages. Trial & Demo Conversions. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. However, some of the most compelling and strategic use cases fall into the higher-order categories of adaptive personalization, ICP qualification and critical-path optimization.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

Martech

APRIL 9, 2024

In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Let’s take a look at how these innovations will help your advertising efforts.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. In addition, by using the Grounded Prompts inside the Salesforce platform, it can be done in a more secure fashion (see below on the Trust Layer).

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

Webbiquity

APRIL 18, 2024

But how do make the best use of it (or get started, if you’re still stuck in manual processes)? B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Using this type of automation, you can identify those most likely to convert.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture. Her books are widely used by PR, marketing, and sales professionals, and universities.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? As a content marketer, I use Google search to find accurate information and data, monitor competitors, and discover opportunities for new content. You can click their links to jump down to a more detailed explanation and use case.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

Martech

FEBRUARY 13, 2024

This evaluation lays the groundwork for your roadmap, integrating advanced analytics and AI to fine-tune marketing strategies and improve efficiency. Look into omnichannel customer experiences and inventory management integrations. Making sure the ones you keep can be integrated to give you easy access to important information.

Marketing Automation Services 94

Marketing Automation Services Work Management Lead Scoring Lead Ranking 94

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the tool is only as good as the way it’s used, and that’s where integration comes in. Why focus on having the best AI integrations?

Marketing AI 124

Marketing AI Hubspot Lock-In Marketing Management 124

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact.

Ad Building 93

Ad Building SMS eCommerce Segmentation 93

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals.

CMS Development 103

CMS Development Allocation Budget Programs Business 103

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases.

Work Management 116

Work Management Trends Business Forrester 116

Salesforce Marketing Cloud

DECEMBER 5, 2023

But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Whether you are building a healthcare diagnostics or a customer service app, you can take a step-by-step approach and use this as a roadmap. Define the desired end state by use case and persona.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? Open the report What you’ll learn What is real-time marketing and how does it use real-time data? That’s milliseconds.

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

HG Data

SEPTEMBER 12, 2023

HG Salesforce Connector: Salesforce Integration In Support Of Sales And Marketing Teams! Integrating the Salesforce organization with the HG Insights platform … The post HG Use Case: Operationalize Technology Intelligence In Salesforce appeared first on HG Insights.

Paid Search Agency 109

Paid Search Agency Video Marketing Organization Effectiveness 109

Martech

DECEMBER 28, 2023

Use transactional, trigger and journey emails for higher engagement and conversions. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Start with your use cases and build a worksheet.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Enterprise Management 114

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. In these scenarios, a custom integration is the solution. When is a custom integration the right solution? From there, the answer depends on whether relevant integrations already exist.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. Solution: Use OptinMonster and Uncanny Automator to track where visitors come from (think ads, social media, or even their location).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

DECEMBER 12, 2023

This leaves them with a suite of powerful tools, none of which are used to their full potential, resulting in wasted investments and missed opportunities. Maintaining this baseline is crucial for comparing the performance before and after integrating new tools.

Work Management 123

Work Management Marketing Management Budget Programs Software 123

Martech

SEPTEMBER 19, 2023

Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution. Integrations. Universal Data Activation integrations are available for Adobe Experience Platform, Braze and Twilio Segment. How it works. Why we care.

Activities 121

Activities Advertising Channels Personalization Marketing AI 121

Martech

APRIL 19, 2024

About three-in-four advertising and data leaders expect the ability to collect and leverage integral consumer data, including device signals and location, to be continually reduced. As privacy regulations evolve, collecting and using first-party data may face increased scrutiny and limitations.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Martech

JANUARY 24, 2024

The problem Knowledge Buddy sets out to solve is the difficulty of finding and synthesizing fragmented information scattered across different siloes in the enterprise both for staff who need it to do their jobs and for customers using self-service support channels. Knowledge Buddies can be configured by the enterprise for specific use cases.

Enterprise Management 110

Enterprise Management Marketing Management Vendors Knowledge Base 110

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Martech

SEPTEMBER 27, 2023

Instead, organizations can integrate large language models, diffusion models that help create images, and other models that create audio and video, into their own organization’s data and model layer. Align opportunities: Develop business use cases for the technology. Roll out and scale the proven business use cases.

Conference 117

Conference CMS Development Paid Search Agency Marketing Management 117

SmartBug Media

MAY 10, 2023

Use Cases of ChatGPT and AI in Marketing Here are some of the most popular use cases for ChatGPT and AI in marketing: Immediate Assistance and Customer Support ChatGPT can be used to provide 24/7 support to customers, answering questions and providing solutions to product or service issues.

Marketing AI 98

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 98

Martech

SEPTEMBER 26, 2023

The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Pre-built integrations with tools like Zapier and Mailchimp. Pre-built form fields and layouts. Image: SurveyMonkey.

Marketing Management 112

Marketing Management Lead Gen Fulfillment Template 112

Martech

FEBRUARY 23, 2024

This meticulous tagging process effectively turns each content piece into a key component, poised to seamlessly integrate into the tailored paths we design for our visitors. Use case tagging. Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system.

Digital Asset Management 97

Digital Asset Management Personalization Enterprise Management Tagging 97

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

illumin

APRIL 11, 2024

Using Spaceback’s platform, illumin can take the URL from any social media post (organic or paid), drop it into the platform, make any customizations (CTA, caption, ad size, etc.), Corkcicle has successfully leveraged its creator content outside of the social walled gardens using Spaceback. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy.

Marketing AI 107

Marketing AI Contingency Planning Work Management Digital Transformation 107

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Integrating user feedback into your content audits isn’t rocket science. You can use polls, surveys, email blasts, etc. Convenience. It’s a reasonably straightforward process.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

For example, other companies might think their users need more instructional content when, in reality, they are looking for case-study-type pieces. Integrating user feedback into your content audits isn’t rocket science. You can use polls, surveys, email blasts, etc. Convenience. It’s a reasonably straightforward process.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Let’s examine specific use cases for AI in marketing. That’s no surprise.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124