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Creating the Perfect About Us Page (Yes, We Did It!)

Marketing Insider Group

Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. Who Reads Your About Us Page, Anyway?

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What Is a Serviceblazer? Here’s What Community Members Told Us

Salesforce Marketing Cloud

That way, you can help us build and refine the solutions that your teams use every day. We asked active members to tell us what they love about the Serviceblazer Community. Here’s what they told us. Earn badges and rewards The Servicelazer Community takes recognition seriously.

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Some UK and US government sites are ‘sharing data with ad brokers’

readwrite

Featured image: Canva The post Some UK and US government sites are ‘sharing data with ad brokers’ appeared first on ReadWrite. These files contain account IDs confirming that Yeahmobi is authorized to display ads and access visitor data from these domains. ReadWrite has reached out to the Council Advertising Network for comment.

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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

If the pandemic taught us anything, it’s that the “new normal” is anything but normal. What we can do to prepare is to transform our content strategy into a flexible plan that can adjust no matter what the future might throw at us. 2020 just showed us how much we needed it. No one knows what future years will bring.

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From Lagging to Lightspeed: AI for Project Managers

Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike

Join our panel of thought leaders to learn where AI is taking us and how to get there. This world isn't as much a fantasy as it is the future. Thanks to AI's emerging role in project management, we can finally restructure our teams to achieve more. AI's role in promoting collaboration within teams.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less.

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Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

The post Help Us Help You: How To Give Writers Constructive Feedback appeared first on Marketing Insider Group. Laying a strong foundation is key to setting yourself up for success. Ready to create impactful content for your business? Get started with Marketing Insider Group today.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Join us for this fantastic second episode in our Salesforce efficiency series! During this Webinar, you will: Hear real-world examples of sales optimization based on data from connected devices. Dive into details on how this works in practice. Come away with actionable insights for your entire sales cycle.

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Enable Your Teams to Work Their Own Way

Speaker: Kim Wasson, Alexis Barone, and Matt Williams

Join us in this panel discussion as Kim Wasson, Matt Williams, and Alexis Barone uncover fresh insights on team management. We must make way for a new perspective on collaboration and leadership--one in which your teams are enabled to work together efficiently and confidently.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

So don’t miss out and join us for this first episode in a brand new series about improving your Salesforce efficiency! Creating Validation Rule exemptions. Creating Dynamic Year-to-Month and Year-to-Date Reports. Finding the Ultimate Parent Account. The Greatest Formula Ever Written. August 2nd 2018, 11 AM PST, 2 PM EST, 7 PM GMT

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Come join us for what’s going to be a high impact session! In this webinar, she’ll dive into: What engagement actually is and how it impacts your pipeline. How to spend less time and gather higher quality leads. How to influence organization-wide lead generation strategy change. December 11, 2018 11:00 AM PST, 2:00 PM EST, 7:00 PM BST

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Start creating your own success story by joining us August 22nd – or later for the on-demand version. High performing organizations must focus on how marketing and sales can align/collaborate in order to put revenue on a solid growth path. August 22, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST.

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

Join us for our panel with Renee Thomas and Alexis Barone of the Wrike Team, in this discussion about the future of work--hybrid, remote, and everything in between. It's time for project managers to gain a new understanding of what good leadership looks like in the future of work.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Join us for this fantastic third episode in our Salesforce efficiency series! Identify your reps’ key sales skills that drive revenue. Coach based on critical skills and behaviors such as preparing for sales meetings, pitching, overcoming objections and closing. August 30th 2018, 11 AM PST, 2 PM EST, 7 PM GMT.