Trending Sources

Search: The art and science of identifying your target audience

Biznology

Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”. Think about the audience you are targeting and ask yourself, “Are they really taking the time to sit down, open a browser, go to Google, and search for that topic?” Search is a critical piece. Tons of volume!

Industrial Content Marketing Fails to Engage with Target Audience

Industrial Marketing Today

Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. Here’s a statement from their brief – “Nowhere […] The post Industrial Content Marketing Fails to Engage with Target Audience by Achinta Mitra appeared first on Industrial Marketing Today.

Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles

Industrial Marketing Today

Typically, […] The post Industrial Email Marketing for Targeting Engineers in Long and Complex Sales Cycles by Achinta Mitra appeared first on Industrial Marketing Today. Industrial email marketing doesn’t get as much respect as it deserves. I’ve read articles where people have claimed that email marketing is dead thanks to social media. This is only a content summary.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

You’ll also be more effective, since each element is targeted to a specific goal. The post Analyze your target’s buying process, for greater marketing efficiency appeared first on Biznology. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. Voila! Let’s look at how this works. But you can get more granular.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Improve demand gen results by targeting in-market buyers. So how do you use the marketing automation and CRM systems you’ve invested in to improve buyer targeting and boost your demand gen results? Here’s how you can combine the wealth of available data with predictive solutions to improve your buyer targeting. How bad is it? said that they were very effective.

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Users can then specify the corporate roles they want to target. email-based targeting. The company says this is more accurate than targeting based on IP address. sales stages. pricing.

How B2B Marketers Can Get Better Targeting and Deeper Insights

It's All About Revenue

They are grappling with the fact that the always-connected buyer’s behavior and preferences are constantly evolving, and marketers need to maximize the value of customer data in near-real time for better targeting and personalization, as well as to build lifetime value. Personas can be leveraged across several departments such as sales, marketing, advertising, and customer service.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. This is where Mariana comes in.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

The Mind Behind Target’s Bold Bet on Creativity

Ceros

This post, The Mind Behind Target’s Bold Bet on Creativity , written by Andrew Littlefield , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. That’s the word Todd Waterbury and his team come back to again and again to describe the creative direction and marketing ethos of Target. Target Takes on Art Basel. Happy reading! Generous. says Waterbury.

How to Choose Target Accounts

LeanData

They all were tempting targets and just begging to be hit so you could win a prize. Finding your target accounts is best optimized using a combination of human intuition, historical results and data-driven science. Listening to what they’re seeing allows you to be creative in building target lists.”. So how do you prioritize them? Which are the easiest to land?

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Lead generation and lead nurturing both can be done via a targeted display campaign. Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Specific targeting. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.  Placements: These are specific websites where you want to target your ads.

3 Steps to Building a Better B2B Target Account List

grow - Practical Marketing Solutions

Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago. After all, you know what companies to target, right? But if you sell to manufacturers and you identified 300 target manufacturers, you’ve only just begun.

3 Ways To Improve Targeting: Just Avoid This Statement in Your Prospecting Emails

It's All About Revenue

So here is my public service announcement for all you salespeople trying to get my (or your target buyer’s) attention: 1. Using something like LinkedIn’s TeamLink feature, you can see how you and your connections are related to that person, or how that person is connected to your target buyer. Why would I do all your prospecting work for you? Do Your Research. Or Twitter.

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B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

5 Ways to Target Specific Markets Using Social Media for Lead Generation

B2B Lead Blog

Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand. In fact, it’s so powerful that companies can no longer manage their reputation on their own time […].

Attracting New Customers with Targeted Multi-Channel Marketing

distribion

Adjust your target audience. Right on Target. With the help of our world-class experts, one of our clients, a national operator of exclusive private club and resort-style properties, was able to reach their targeted audience with considerable success by using multiple channels to reach the right audience with just the right message.  . Adjust your stance. Check. Check. Check.

The Power of Detailed Demographic Targeting

B2B Lead Blog

Probably not, and this is because they were non-targeted advertising to a wide […]. When was the last time you saw a billboard or television commercial? More More likely than not, you saw a billboard the last time you were driving and definitely a commercial while you were watching television…but can you actually remember what they were advertising? Marketing Tips data driven marketing marketing

Marketing Guru Covers: Social Posting and Targeting

Lead Liaison

It’s time to think about social posting and targeting. Companies think they need to target the same people, regardless of the network, but that isn’t the case. The site is popular with college-educated people under 50 , so this is a good option for people who are trying to reach a specific target market. You need to adopt a unique strategy for each network. Facebook.

B2B Marketing Trends for 2016

relevant and carefully targeted) content. will be forced to value "fit" over "reach" where they target the customers that fit. Better targeting, retargeting, and website personalization will replace the omnivore approach. inbound lead generation with more targeted, proactive campaigns. They're adopting buyer personas, content targeting and. B2B Marketing. content.

Boost Demand Generation Using Target Ready Buyer Models

Tony Zambito

Enabling Marketing and Sales with Target Ready Buyer Models. Boosting sales revenues through demand generation involves going beyond enabling marketing with target market data and sales with contact information.  Using descriptive target buyer models to give marketing and sales teams the clearest picture yet of exactly who their buyers truly are. Follow @tonyzambito.

Why CMOs Must Shift the Dialogue from Marketing Budgets to Revenue Targets

It's All About Revenue

As part of this continuous evolution, more and more CMOs are shifting away from a conventional marketing budget and are interested in setting, attaining, and measuring revenue targets. Revenue targets can help you evolve that conversation at the C suite level from a cost center to a revenue generating essential component to the organizational strategy. So how do you make this shift?

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10 Steps To Target And Connect With Potential Customers Effectively

B2B Marketing Insider

Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. The post 10 Steps To Target And Connect With Potential Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.

Tony Zambito

Target (Photo credit: Wikipedia). I am a big baseball fan and a one-time want to be pitcher.  Hitting the target within the strike zone with a variety of different pitches is what separates Cy Young award winners from ordinary pitchers.  These two perspectives combined point to one of the key issues – targeting the wrong buyer. Getting On Target. Related articles.

B2B vs. B2C: How Content Marketing Changes by Target Audience

Hubspot

When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. It all comes down to developing an innate understanding of your target audience. Intent.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. For this post, I’ll review the opportunity to target actual businesses and company names.  Why would you want to target individual firms? Really. . LINKEDIN.

Look-Alike Targeting Can Be Deceiving

Radius

The term “lookalike audience” became prominent when Facebook made it the cornerstone of its social advertising platform , but the concept is the same regardless of what platform is used to create the lookalike audience: A marketer produces a list of existing prospects or customers that represent a sample of their target audience. With the dawn of predictive analytics, there is a better way.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). Technically, it should be possible.

Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

The system is also unusually reliant on third-party applications – dare we say “platform”? -- using external systems to trigger promotions (for example, executing targeted searches in Twitter or LinkedIn to find contact-related events), to capture data (via externally-built web forms), and to deliver messages (email via Constant Contact or SMS via Twilio). Among U.S-based

Micro Targeting your Online Media

Buzz Marketing for Technology

You want to target micro-segments where people think about buying auto insurance. risk mitigation scenario is taking place that you can target with your media plan. Let’s say you’re an auto insurance company. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Social Media – the Next Frontier!

HubSpot Launches New Version to Deliver Better-Targeted Content

Customer Experience Matrix

hubspot dynamic content marketing automation personalization behavioral targetingHubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. workflows (hah!

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Everstring announced a $65 million funding round and new ad targeting product on Tuesday. (It also released a new survey on predictive marketing which is probably interesting, but I just can't face after last weekend’s data binge.) This lets marketers target messages very precisely, with key capabilities like frequency caps and content sequencing.

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Getting Your Main Message to Your Target Audience

B2B Marketing Insider

The post Getting Your Main Message to Your Target Audience appeared first on Marketing Insider Group. Marketing Strategy audience Content main message target audienceThe whole point of any marketing campaign is to reach the right audience with the right message at the right time. After that, one marketing “campaign” just runs into the […].

BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database

Customer Experience Matrix

The system has two main capabilities, which are to maintain customer profiles and to deliver targeted messages. All of these become available as attributes on the customer profile, which in turn can create customer segments and drive targeted messages. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. The delay may seem surprising, since BlueConic qualifies as a Customer Data Platform , a type of system I’ve been arguing will play an increasingly central role in marketers’ futures.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples:  gifts, buy flowers, Valentine, presents, date tonight, going to funeral. Below is a video of how it works. Retail.  .

OneSpot Offers Automated Content Selection Targeted at Long Term Results

Customer Experience Matrix

This is a good example of applying artificial intelligence to reduce the workload on marketing departments so they can deliver more targeted messages at lower cost. Advertising audiences are selected by defining targeting criteria against standard Web audiences. So when I saw that OneSpot calls its product a “content sequencing engine” you can bet they had my attention.

3 Steps To Highly Targeted B2B Facebook Ads With Predictive

Radius

Building A Highly Targeted B2B Facebook Ad Campaign. Like many other marketers, we achieve this by implementing digital advertising to increase brand awareness amongst our target audience. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Enter Facebook + Radius.

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Understanding the moving target of Facebook reach

grow - Practical Marketing Solutions

We look at the recent Target breach — 40 million credit card profiles were stolen — and an analyst remark that indicates something even more sinister could be going on here. The post Understanding the moving target of Facebook reach appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Are we safe? Are you ready for this? Of course you are!

How to Create Great, Targeted Content Based on Visitor Intent

Captora

Personalize your content by asking questions about your target buyers and becoming familiar with the context of the ‘visitor intent’— What do they want to read? Create pages that match specific keywords that your target buyers and personas search for — and ensure each page’s CTA is relevant. What are they searching for online? What types of content will engage them?