ATAK Interactive

FEBRUARY 1, 2021

Let’s take a closer look at why you should consider, now or in the near future, a switch to a PWA architecture for your eCommerce store. By switching to PWA, Alibaba actually saw an increase in conversions and monthly active users. Our solution was to switch to a headless site that doubled as a PWA. Still don’t believe us?

eCommerce 147

eCommerce CMS Development Top of Funnel Industry CMS 147

Search Engine Journal

AUGUST 17, 2022

Google’s John Mueller says there’s no rush for websites to switch away from dynamic rendering, despite a help document saying it’s not a long-term solution. The post Google: No Rush To Switch Away From Dynamic Rendering appeared first on Search Engine Journal.

Google 120

Google Marketing Websites SEO 120

ConvertKit

APRIL 13, 2021

But of all the grey areas in email marketing, switching ESPs is probably the most confusing. That said, there are ways to switch it up without ruining your rep, and we’re breaking them all down. 1 trickiest and most confusing part of making the switch. Pullquote. (12:15) Are you going to have support?

Deliverability 112

Deliverability CAN-SPAM Trigger Marketing Paid Search Agency 112

RebelMouse

FEBRUARY 9, 2024

Onboarding Journey There are a few reasons why the Responsible Statecraft team decided to switch to RebelMouse’s platform: Their site was launched in December 2019 on WordPress. Knowing that Google is a top traffic source for Responsible Statecraft, looking at the data in Google Search Console is also exciting.

CMS Development 74

CMS Development SEO Work Management Tagging 74

ATAK Interactive

FEBRUARY 1, 2021

Let’s take a closer look at why you should consider, now or in the near future, a switch to a PWA architecture for your eCommerce store. By switching to PWA, Alibaba actually saw an increase in conversions and monthly active users. Our solution was to switch to a headless site that doubled as a PWA. Still don’t believe us?

eCommerce 103

eCommerce CMS Development Top of Funnel Industry CMS 103

Search Engine Journal

DECEMBER 13, 2022

Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching. . The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal.

Google 85

Google Ads Advertisements Advertising 85

Envy

APRIL 2, 2024

Marketo and HubSpot are two of the most popular marketing automation platforms available today. Both platforms offer a wide range of features designed to help businesses generate leads, engage with prospects & customers, and sync their marketing data.

Marketo 71

Marketo Hubspot Marketing Automation Services Marketing Automation 71

Search Engine Journal

AUGUST 15, 2022

Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? Should you wait until GA4 has more integrations and functions? What You Need To Know appeared first on Search Engine Journal.

Marketing Analytics Tools 94

Marketing Analytics Tools Analytics Google SEO 94

Martech

AUGUST 13, 2021

Is FLoC switching from cohorts to topics? . The post Is FLoC switching from cohorts to topics?: ” Read more here. “Given that the API is about user interests,” he said in a video of the meeting posted online , “it might make sense to stick to topics instead of cohorts.”

Digital Asset Management 122

Digital Asset Management Enterprise Management Work Management Marketing Management 122

Martech

FEBRUARY 1, 2022

But just as people call in a moving service to do the heavy lifting, many companies will turn to a third party to help them make the switch while maintaining their business operations. The post 5 tips for successfully switching email service providers appeared first on MarTech. You’ll wait longer to reap the financial benefits, too.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Service 101

Heinz Marketing

MARCH 3, 2023

The post Considering Switching To Modern Marketing? By investing in digital tools, developing a content strategy, building a targeted audience, emphasizing customer engagement, and measuring your results, you can make the transition to modern marketing and stay competitive in today’s digital age.

Marketing Automation Services 102

Marketing Automation Services Marketing Management Budget Programs Marketing & Strategy 102

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. If you think you are near that tipping point, here are six solid indicators that switching to Klaviyo is the best move for your business.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

SmartBug Media

MARCH 7, 2023

When it comes to the customer experience: Sixty-three percent of people would switch brands to one that communicates by text. SMS attracts loyal customers who want to hear from you—so much so that they’re willing to let you share the same inbox as their family and friends.

SMS 98

SMS Conversion Click Rate CTR 98

Liveintent

APRIL 8, 2021

Switching from an allow list to a block list lets you block specific advertisers you don’t want appearing in your newsletters. By switching to a block list from an allow list, they saw their CPMs increase 64% and their overall revenue increase by 174%. Consider switching to a block list appeared first on LiveIntent Blog.

Newsletter 117

Newsletter Marketing Management Viral Marketing Advertisements 117

ATAK Interactive

FEBRUARY 1, 2021

Let’s take a closer look at why you should consider, now or in the near future, a switch to a PWA architecture for your eCommerce store. Still don’t believe us? Why Should You Use PWAs for eCommerce Store? In 2021, 53.9% of all retail e-commerce is expected to be generated through mobile.

eCommerce 78

eCommerce User-Generated Content Demand Purchase 78

SalesIntel

MAY 17, 2023

Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. How to Switch to Unlimited B2B Data Credits Every company wants MORE. More data, more credits, and more customer service.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Lake B2B

APRIL 18, 2024

The B2B marketing landscape is ever evolving and traditional lead generation methods are inadequate to fulfill the needs of the sales pipeline. The traditional methods that were effective once are irrelevant now and are not helping businesses maintain a competitive edge in the market.

Lead Generation 52

Lead Generation Generation Fulfillment Leads 52

Sprout Social

APRIL 26, 2018

Ever since announcing Instagram Business Profiles in 2016, brands have asked, “should I switch to an Instagram Business Profile or keep my personal account?” However, all the evidence suggests that switching to a business account will only help you. So it’s no wonder why Instagram is nudging brands to switch.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Paid Content Business 110

Search Engine Journal

MARCH 29, 2021

The post Is It Time to Switch to a New SEO Tool? Not getting the data you need from your SEO tool? It's time to start prospecting for a new SEO software in your agency's tool stack. via @seomonitor appeared first on Search Engine Journal.

SEO 93

SEO Tools Ad Agencies Software 93

ClickZ

FEBRUARY 11, 2024

The post You haven’t switched to GA4? Thoroughly test and validate your GA4 configuration to ensure data accuracy and integrity. Conduct regular audits and quality checks to identify any discrepancies or issues that may arise during the migration process. Better get a move on appeared first on ClickZ.

Industry CMS 40

Industry CMS Lead Ranking Top of Funnel Marketing Analytics Tools 40

Martech

JANUARY 25, 2022

The post FLoC is off the table as Google switches to targeting by Topics appeared first on MarTech. Galbraith declined to make explicit comment on the alternative identifiers being developed within the adtech industry, only saying that Google believes that the days of tracking consumers are over. Additional reporting by Kim Davis.

Google 97

Google API Advertising Agencies Privacy 97

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. While e-commerce saw impressive growth, brick-and-mortar sales only grew by a measly 1.1%.

Mobile Advertising 101

Mobile Advertising Emarketing Marketing & Strategy Mobile Marketing 101

SalesIntel

SEPTEMBER 23, 2022

The post 5 Reasons Why ZoomInfo Customers Switch to SalesIntel appeared first on SalesIntel. As one of our clients who has licensed both SalesIntel and ZoomInfo said, “I rarely use the other data platform [ZoomInfo] because we have such a small amount of credits for such a huge cost.” Request a Demo.

Zoominfo 52

Zoominfo Transparency Click Rate Pricing 52

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. Switching From Service Company To SaaS Company. “Starting out as platform-agnostic threw up a myriad of challenges and added friction in the onboarding of our early clients.” ” Written by Sterling Sweeney: Published Jan 19th, 2020 | Updated Jan 19th, 2020.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Optinmonster

APRIL 14, 2020

Campaign Type Switching. Mobile Switching. Similar to campaign type switching, OptinMonster Beta users can now change a regular desktop campaign to a mobile campaign just by toggling the Mobile Campaign setting from red to green: Custom Scripts. The post [UPDATE] Campaign Type Switching, Custom Scripts, and New Templates—Oh My!

Template 73

Template Campaigns Eye-Tracking Paid Search Agency 73

Optinmonster

MAY 28, 2020

Campaign Type Switching is now available for everyone. The challenge was that once you started designing, you previously couldn’t switch between campaign types. We listened to your feedback and introduced the ability to switch campaign types for all our Beta program users.

Campaigns 64

Campaigns Personalization Rules Paid Search Agency 64

Marketing Insider Group

OCTOBER 26, 2017

The post The Simple Switch Merriam-Webster Made to Thrive in the Digital Age [Unthinkable Podcast] appeared first on Marketing Insider Group. Subscribe to get 1 big idea each week about trusting your intuition to succeed. Email Address. Check email to confirm!

Trust Marketing 114

Trust Marketing Promotion Email Marketing Practices 114

Oktopost

DECEMBER 4, 2018

Here are 8 reasons why B2B marketers should make the switch. Unlike landing pages, Lead Ads take a mobile-first approach to increasing conversions.

Landing Pages 109

Landing Pages B2B Marketing Ads Leads 109

Moz

OCTOBER 8, 2020

Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide some suggestions on what to do instead. But I do think there are some real dangers to treating SEO like it's an on/off switch. We switch agencies, whatever we do. Video Transcription.

SEO 61

SEO Paid Search Agency Budget Programs Traffic 61

SalesIntel

SEPTEMBER 23, 2022

The post 5 Reasons Why ZoomInfo Customers Switch to SalesIntel appeared first on SalesIntel. As one of our clients who has licensed both SalesIntel and ZoomInfo said, “I rarely use the other data platform [ZoomInfo] because we have such a small amount of credits for such a huge cost.” Request a Demo.

Zoominfo 40

Zoominfo Transparency Click Rate Pricing 40

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 145

Research Loyalty Case Studies Communities 145

Valasys

JANUARY 10, 2024

Introduction Forget the days of endless cold calls and hit-or-miss prospecting strategies. In today’s B2B landscape, AI is revolutionizing the way we find and connect with qualified leads. No more dialing wrong numbers or wasting time on irrelevant prospects.

Cold Calling 40

Cold Calling Allocation High Quality Lead Sales Qualified Leads 40

The Brit Agency

APRIL 18, 2023

As a digital marketing expert, it is essential to track user behavior and engagement to optimize your online presence. While Universal Analytics (UA) is a popular analytics tool, it's time to upgrade to Google Analytics 4 (GA4).

Analytics 85

Analytics Marketing Analytics Tools Marketing Websites Google 85

Act-On

DECEMBER 7, 2023

Yep, it’s time to switch. But switching can seem like a daunting task. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. We’ve compiled our favorites to support you during the process of making a switch.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Modern B2B

JUNE 16, 2020

The post Be prepared for Pardot’s switch to Salesforce single sign-on appeared first on Modern | B2B Marketing Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies B2B Marketing 52

B2B Marketing Traction

NOVEMBER 2, 2012

Don’t take me down the rabbit hole of your choosing or do a bait and switch and try to get me to buy something else. But don’t treat me like I’m stupid and someone who will actually fall for your bait and switch offer. (Do – even if the offer has a cost associated with it. Do people really do this?).

SEO 100

SEO Social Media Transparency Internet Marketing 100

DivvyHQ

OCTOBER 13, 2021

Are you creating content as a reaction to things happening within your company or industry? Or have you actually developed a strategy that dictates what you are creating day-to-day? Hopefully the latter, but making a transition from reactive support to proactive customer service is not an easy task.

Service 80

Service Content Practices Companies 80