Convince & Convert

MARCH 28, 2024

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Make it a central part of your company’s narrative.

Allocation 142

Allocation Validation Lead Scoring Lead Ranking 142

Oktopost

JANUARY 8, 2024

Introducing our new and improved Oktopost Homepage – A fully customizable dashboard empowering data-driven teams to measure the impact of social immediately upon logging into Oktopost. Explore Our Recommended Dashboards Don’t know where to start when it comes to measuring the impact of social on your organization?

Opt-out 125

Opt-out Curation Opt-in Social Media 125

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Learn what creating content like a journalist really means and discover our best tips on how to do so. As you push yourself and your content team to work like a news outlet, the constant effort leads to an inevitable increase in quality.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. CMOs must be strong communicators and empathetic to the needs of their customers and marketing team. The pandemic forced many of us to make drastic changes quickly in our businesses. Make Short-Term Plans.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Televerde

APRIL 24, 2024

Roger is promising a candid discussion about all that’s changing in our world, and I can’t wait to hear what he has to say. It also gives me a chance to embrace one of my favorite parts of being Televerde’s CEO, which is getting to spend time with our clients. Demonstrate the behavior you want to see.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines. CX — across the entirety of the pre-and-post sale customer journey.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Marketing Insider Group

JUNE 29, 2020

We begin to see our audience as data points, not real people. An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. Social factors certainly impact our ability to attain this skill, but we can overcome our environments even when they are full of mean people who suck.

Lead Scoring 364

Lead Scoring Lead Ranking Trust Marketing Marketing & Strategy 364

Martech

OCTOBER 13, 2023

We now have machine learning and AI driving much of our marketing platforms. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. We can now automate most of our marketing efforts. It depends.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. Despite this 3-month timeframe, remember that most social media and content teams require approvals before taking off with an idea. The magic happens when you find the sweet spot between the two.

Trends 144

Trends Lead Scoring Lead Ranking Brand Identity 144

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Get MarTech! In your inbox.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Heinz Marketing

NOVEMBER 14, 2023

Now you may be wondering how you can ensure marketing and sales alignment – especially if you’re working with a team outside your organization – and if it is really that important. Below, we’ll explore some of the signs your marketing and sales teams aren’t aligned and offer tips on how to improve your collaborative process.

Top of Funnel 121

Top of Funnel Work Management Marketing Management Marketing Automation Services 121

Martech

APRIL 15, 2024

How can your team use a deep link in push notifications to increase conversion and retention? New Class Promotion: Message: “Join our exciting new yoga class! Click here to reserve your spot.” Exclusive Membership Offer: Message: “Upgrade to our premium membership for exclusive benefits!

Deep Linking 81

Deep Linking Best Practices Marketing AI Class 81

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. 2, 2022, the owners of the Washington Commanders announced they were putting the team up for sale. What if you could see opportunities arise with your prospects before they go public?

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Televerde

APRIL 19, 2024

This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. It’s the perfect opportunity to catch up on the latest trends that are shaping our industry and it’s fascinating to see new and upcoming companies showcasing their work. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Contently

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. The move generated immediate returns.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Bionic

DECEMBER 9, 2022

Spots air outside the flight dates, in the wrong daypart, without separation, or don’t air at all. Your wish is our command! ✨ Bionic’s brilliant product team just released a new Ad Spot Monitoring Tool that analyzes your radio and TV ad spots, then goes a step further and exposes all the problems with your ad delivery.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Buffer

MAY 10, 2022

So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it. It wasn’t easy, but I made it happen: About a year and a half since launching, Dog Spotted has a thriving community of over 15,000 dog parents.

Communities 97

Communities Personalization Small Business Marketing Guidelines 97

Martech

MARCH 6, 2024

Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance. Concerned that these rules will kill your cold emails and your outbound teams might go crazy? At my agency, we prefer a hands-on method to keep our database spot-on.

Outreach 104

Outreach Effectiveness CAN-SPAM Domain 104

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 113

Email Marketing Planning Work Management Paid Search Agency 113

Martech

MARCH 27, 2024

But there’s one thing in the way: our data. Maybe your systems are in a similar spot. The administrator should be trained by the software vendor and receive whatever support they need from your management team. That’s great and exciting. The reality is that my clients’ databases aren’t great.

Marketing AI 117

Marketing AI Marketing Management Lock-In CRM 117

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Velocity Partners

APRIL 9, 2024

You can see the results of this in the growing lack of trust between sales and marketing teams. And you can see it when most marketing teams fail to deliver revenue anywhere near what they should be contributing (and getting credit for). You can see it in falling CMO tenure.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place. Why did we choose these KPIs?

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

Convince & Convert

NOVEMBER 30, 2023

Our obsession with productivity is killing our capacity for innovation. Most teams don’t even have the space for the actual change tasks, much less the change planning time. Here we ask our leaders to pause and consider the strategy in the context of the larger organization. But there is a better way.

Digital Transformation 125

Digital Transformation Lock-In Allocation Work Management 125

Salesforce Marketing Cloud

FEBRUARY 14, 2024

IT teams are at the center of AI implementation. Why AI implementation is often a headache — and what to do about it According to our recent State of IT report , three-quarters of IT leaders (74%) anticipate a surge in upcoming business demands, putting a strain on their already stretched teams.

Paid Search Agency 105

Paid Search Agency Tips Ads Lead Ranking 105

Sprout Social

JANUARY 23, 2023

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. There’s so much outside of our control that will directly affect our outcomes and tactics.

Planning 126

Planning Ad Building Marketing Budget Budget Programs 126

Conductor

MARCH 8, 2022

There is an endless list of women leaders in search worth highlighting, but—for this article—we sourced the following women from our first-ever Women in Search Honorees list, along with three exceptional leaders at Conductor who inspire us on a daily basis. Under her leadership, the marketing team at Conductor has more than doubled.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. They can be hard to spot, but if you know what to look for, you’ll be able to identify hot leads and put them on the fast track to close.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Engagio

JANUARY 10, 2024

For this month’s blog, I snagged a few moments with one of the busiest people in Demandbase, Mark Walter, leader of the Demandbase Technical Consulting Team. After working with hundreds of clients across a myriad of industries, Mark and his team have some pretty unique capabilities. Beyond that, our team plays three primary roles.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

SocialPilot

FEBRUARY 11, 2024

Need some fresh, viral ideas that’ll light up our feed. Do you have any cool story ideas that’ll have our audience hanging on every word? Thinking of hosting a Q&A or live stream that gets our name out there. Thinking of hosting a Q&A or live stream that gets our name out there. How can we make ours stand out?

Sales Management 89

Sales Management ROI Planning Work Management 89

Sprout Social

APRIL 16, 2024

If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business.

Keywords 100

Keywords Template Analysis Barriers 100

SmartBrief - Marketing

SEPTEMBER 15, 2023

In her AI Weirdness blog and her book, “ You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It’s Making the World a Weirder Place ,” she showcases the blind spots AI still has and digs into the strange situations they can produce. We can even spot when a giraffe doesn’t have any.

Marketing AI 52

Marketing AI Lead Ranking Lead Scoring Creativity 52

Martech

SEPTEMBER 11, 2023

So ING found that it could make more customers happy, and spot more business opportunities, by meeting these secondary needs with the digital experience. We need to rationalize things within our own organizations and create links — bridge silos — within our own organizations in order to deliver better experiences.” Get MarTech!

Lead Ranking 138

Lead Ranking Forrester Lead Scoring Cross-Selling 138

Heinz Marketing

JUNE 23, 2023

If you didn’t get a chance to join us live for our recent CMO roundtable , we got you covered. From tiger teams to “marketing mischief” and AI, they explore hot takes and practical ways for contemporary marketing teams to approach change, trust, and complexity to drive success forward.

Marketing Analytics Tools 94

Marketing Analytics Tools Urgency Marketing Cross-Selling B2B 94

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Even the majority of our own team fit within that demographic. This led us to new questions.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. Despite this 3-month timeframe, remember that most social media and content teams require approvals before taking off with an idea. The magic happens when you find the sweet spot between the two.

Trends 78

Trends Lead Scoring Lead Ranking Brand Identity 78