WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JANUARY 11, 2010

An active Twitter presence enables you to demonstrate strong customer service, rather than just claiming you offer it (after all, who advertises poor customer service?). This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MAY 15, 2008

Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization. Key considerations include deliverability, reporting, list management and split testing capabilities.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

SEPTEMBER 8, 2009

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume —combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Particularly for buyers.) Guarantees.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

MARCH 3, 2009

Less directly, the company competes functionally with website visitor profiling / post-click marketing vendors such as LeadLander , LEADSExplorer , DemandBase and VisitorTrack , and even with demand creation service providers like oppSource. tags: marketing automation software, Marketo Lead Management 3.0,

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

NOVEMBER 3, 2008

How to Optimize for Google – Part 1 of 3 by Internet Search Engine Database In part one of this series, SEO pro Scott Van Achte provides a comprehensive guide to the factors that need to be considered on-page website optimization, including title and meta tags, synonyms, headings and navigation.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

DECEMBER 18, 2008

My first post on this topic looked at one possible answer, "post-click marketing" services that extract visitor IP information from your website log files, filter out ISPs and then match remaining network information to various databases to show you, in real time, who is visiting your website and what information they are viewing.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

DECEMBER 1, 2008

With more of an emphasis on location, even small company sites may appear more prominently in searches on broad, highly competitive phrases such as CRM consulting services in their local area.

SEO 20

SEO Long Tail Marketing Tagging Paid Search Agency 20

WebMarketCentral

AUGUST 29, 2007

In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic. The glossary of business service management terms from ITIL service catalog software provider Kinetic Data. social tagging to drive B2B website traffic.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

APRIL 10, 2007

9) More of the Best Website Marketing Tools (Jan. 1, 2006) Marketing wisdom from the founder of the Wellesley-Hills Group and publisher of the RainToday professional services marketing newsletter. 9) More of the Best Website Marketing Tools (Jan. 3, 2006) The true value of "guaranteed website traffic" services exposed.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

DECEMBER 21, 2009

So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting. The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database).

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. Zamzar offers a free online service to convert files with no need to download software. A free trial of the software is available here.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

SEPTEMBER 28, 2009

Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. Sites that use words and phrases like "Overview," "About Us" and "Our Services" in their h1, h2 and h3 headers are wasting an opportunity. Products," "Services," "Technology" etc.).

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

MAY 14, 2009

Note: This is the second in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. Prospects need to understand instantly the type of service you offer, to become interested enough to learn more. Donaldson ("Red") and Cris Rominger of B2B Communications. To arrive at such a brand, be systematic.

Brand Identity 20

Brand Identity Branding B2B Tagging 20

WebMarketCentral

SEPTEMBER 29, 2009

They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Customers are those who've advanced from email service providers (ESPs). Quick example: I used to have high-speed Internet service through AT&T.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

OCTOBER 9, 2007

I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Search Marketing or other SEM program, start with best practices in search engine marketing. Dan Briody recently wrote a helpful article for Inc.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JUNE 17, 2009

WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.). WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

JANUARY 29, 2007

Here the top Internet ad network alternatives: Chitika Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Advertising.com Search, behavioral, and database marketing services for online advertisers. Strictly B2C. Also B2C-focused. Now owned by AOL.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

FEBRUARY 6, 2009

Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well. Similarly, SEOs seek to guide visitors through a website, from initial interest, through information gathering to conversion.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JUNE 26, 2007

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 BeeTooBee is one of the best places to tag content related to online marketing tools, services, strategies, tactics and content. Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 MyWeb 2.4%

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 9, 2009

Even in the early days of online, trade publication websites and their newsletters were essential media. While they still provide that service to some extent, trade pubs are no longer the only game in town. But there's no question that journalism is taking a beating during this downturn.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

APRIL 10, 2009

If, however, you offer the type of SEO "services" described below.then in the immortal words of Obi-Wan Kenobi, you may want to go home and rethink your life. Search optimizing your website has become an essential part of doing business. The Next Wave The situation is likely to get worse before it gets better.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Many people add their company website and/or blog.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JUNE 8, 2007

Like many other hosted email services, VerticalResponse gives you easy-to-use tools for creating and executing email campaigns—pre-built HTML templates, list management and segmentation, click-through reporting, etc. JP: I think our customer service and attentiveness is probably the biggest thing. Now that's customer service.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Persuasive Brands provides web development, SEO, branding and online advertising services from the New Jersey-New York-Philadelphia area. WMC: What sets you apart from your competition?

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 12, 2007

You may know me from such websites as The Truth Laid Bear and Porkbusters. There are two ways to incorporate blog feeds into a website (that I'm aware of; there may be others): Javascript or PHP. Should my website include a blog? How can I get bloggers “on my side” to promote my products, services, or cause?

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

NOVEMBER 18, 2009

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. They have many options on where to publish, but trade publications, with their focused audiences, have the opportunity to stand out as premier publishing venues.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. And the minority who are willing to write pretty much anything they're paid to write aren't the ones you really want covering your product or service. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

OCTOBER 19, 2009

Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services by SEOmoz Danny Dover updates one of the most indispensable guides to the SEO craft anywhere. Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far).

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find?

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

MAY 20, 2009

Note: This is the third in a four-part series of guest posts on B2B branding strategy and website design from Rebekah E. When we applied the logo to our website, it didn’t work well and we had to tweak it. Look at it more closely, in their services brief PDF. Donaldson ("Red") and Cris Rominger of B2B Communications. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. applications and services, searchable by an extensive list of tags and sortable by date and name. KickApps A hosted web-based platform that enables webmasters and site owners to create, deploy and manage a branded social media community on any website.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 21, 2007

Although Insight24 is likely to attract some viewers as a destination site, the real value to businesses that take advantage of this will be through exposure on syndication partner websites.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20