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10 things to do if your martech solution vendor gets bought

Martech

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. The most important thing is to understand why you are using the solution in the first place. “It’s Customer support and service.

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3 considerations before leaving your martech vendor

Martech

Have you sensed that your martech solution or vendor is losing interest? Marketers understand that not all of their relationships are perfect. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. Let’s dive into it.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Self-service leads to success: false.

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Put Your Data to Work: The Complete Playbook

They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. They need brands to provide quick and effective solutions to their problems. Image via Khoros 9.

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Vendor Software Selection Criteria 2022

TrustRadius Marketing

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

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Loyalty Auctions: The Next Reward For B2B Markets

If you are unfamiliar with loyalty auctions, the concept is amazingly simple: Use an auctions platform to set up online auctions with a specific pool of rewards, products, services or prizes. All you need is some imagination and the appropriate level of auction software integrated with your loyalty management system.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.