Oktopost

JULY 28, 2022

Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacy and a sample of my very own internal plan you can download here. The #1 workshop to run in the first 60 days of launching your program. Meet the Host.

Transparency 62

Transparency Click Rate Sample Youtube 62

Biznology

FEBRUARY 9, 2018

But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. If you thirst for more, I’ll be giving a workshop at MinneWebCon in Minneapolis in April , with the architects of the keyword ontology. I could go on. It should be fun. Like this post?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Sample experiential strengths are: Onboarding. I attended this year’s event which was held in Boston, from October 12 to 14. It was jam-packed with 53 sessions and 7 keynotes all aimed at giving B2B professionals real-world strategies to make an impact. Personalization.

Work Management 111

Work Management Marketing Management B2B Marketing Planning 111

Contently

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. You want to keep it fresh and have a good sample size. (Speaking of which—martech sales reps, for the love of god, please stop sending me Limp Bizkit t-shirts.).

Ideal Customer Profiles 162

Ideal Customer Profiles Lock-In Top of Funnel Digital Marketing Funnels 162

SocialPilot

JANUARY 31, 2024

They were part of keynote sessions, panel discussions, workshops, etc. Give place to influencers for every part of the activity like workshop, hosting, etc. Key Takeaways The Canva influencer marketing case study shares value such as: By sharing free access or samples of your product , you can provide value to the influencers.

Case Study 88

Case Study Case Studies Work Management Studies 88

Salesforce Marketing Cloud

NOVEMBER 7, 2023

A great sales kickoff includes team-building, recognition, interactivity like workshops and discussions, and, yes, presentations (but not too many, please). Here’s a sample agenda to get your juices flowing: Day 1: Breakfast and introduction. So I create content that touches on those themes to get people excited.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Salesforce Marketing Cloud

DECEMBER 7, 2022

A sample persona. We run a “hero workshop” to align the team on the key persona characteristics and messaging. Since Q Branch usually crafts audience-specific messaging, we designate one persona as the hero (often the customer’s customer or a key buyer). Image source: Salesforce Q Branch]. First Draft. Cross-Team Alignment.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Convert

DECEMBER 9, 2022

For example, you may need to consider things like data quality and availability, sample size and statistical significance, and the potential for unintended consequences. It’s important to understand these challenges and limitations upfront so that you can plan accordingly and avoid common pitfalls.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Televerde

MAY 30, 2022

Consider hosting events like: Workshop Webinar Meetup Conference Seminar Product show. Depending on what your business offers, this could be a small sample of some of your products or a short one-week trial of your basic services. Both in-person and online events can attract interest from potential customers.

Lead Generation 59

Lead Generation Sales Qualified Leads Webinar Metrics Generation 59

B2B Marketing Traction

JANUARY 16, 2012

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Look at samples from the designer. Do use a professional designer.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

Valasys

APRIL 9, 2024

Hosting Webinars and Events: Hosting webinars, workshops, or virtual events tailored to your audience’s interests is a highly effective lead generation tool on LinkedIn. Videos, presentations, and portfolio samples showcase your work effectively. It makes you trustworthy and positions you as an authority in your domain.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

PureB2B

MAY 30, 2022

Product trials: Product trials get undecided users to jump from the fence and become new leads by offering them an extended window of time to sample the offer for free. Webinars, online workshops, networking events are other channels that can involve the loyal customer base. Platform combination and new leads.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Generation 48

thePoint

JULY 10, 2020

In this short post, I will not be able to dig into all the details, but here is a sample of the questions I would be asking to influence marketing choices. Brand Status. Is your company (your brand) new to the market? What is your brand awareness in the market?

Paid Search Agency 52

Paid Search Agency Trade Show Sample Marketing & Strategy 52

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Statistically significant results from marketing experiments typically require large sample sizes of customer actions.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

ConvertKit

MARCH 24, 2021

While there’s no benchmark that signals your list is finally “big enough” to open up a paid option, you can use the 5% sample conversion rate as a benchmark for your email list. If you don’t have enough subscribers right now to sustain a paid newsletter there are other ways to monetize , like with a small ebook or online workshop.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

The Customer

MARCH 24, 2021

Educate customer-facing groups including sales and customer service teams about customers and how best to serve them, including probability-based guidance for qualifying sales questions and workshops to educate new hires about the ins and outs of their market. Case Studies.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Case Studies Case Study 52

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Gifting/benefits (offer free samples or access and or other benefits for reviews). The post Key Takeaways From our Influencer Marketing Huddle Workshop appeared first on onalytica. Sarah Goodall on employee advocacy.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Content4Demand

JUNE 9, 2020

Although I encourage you to sign up for the session to see all the samples we think rise to the top, here are some high-level lessons I think all B2B brands can apply to their field marketing efforts moving forward. . After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Scoop.it

JANUARY 20, 2022

For example, they conduct workshops offline or online and demonstrate how Lululemon clothes and accessories work in the real world. Your influencers can spread branded content or links among their audience, and you can offer product bundles and free samples as compensation in return. Screenshot taken on the official Lululemon website.

eCommerce 84

eCommerce Branding Brand Identity Word of Mouth 84

Vidyard

SEPTEMBER 6, 2016

It’s where 500 marketers will get together for some of the most entertaining, inspiring, and innovative sessions and workshops – and there will be lots of opportunities to drink, mingle, and chat with peers and the conference’s experts. Learn more about Viewtopia, and register now to get your ticket! Get My Ticket.

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Unbounce

JUNE 24, 2020

According to Workshop Digital’s Andrew Miller, this sort of tech has overturned a lot of longstanding PPC best practices. Andrew Miller, Co-Founder, Workshop Digital. Sample benchmarks for home improvement landing pages. Smart Bidding was once a neat trick that couldn’t hold a candle to an experienced human. Some still do.)

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Convince & Convert

JANUARY 8, 2016

But you can learn more about sample size sufficiency here.). “In In order to gain an understanding of how many treatments we can run, we had to estimate the minimum sample size for the January test. We did this as a group in the workshop. This gets to be a pretty complex topic, so I won’t go into it.

Copywriting 88

Copywriting Clickthrough Marketing Report Advertising Agencies 88

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

For example, a workshop that accepts only a dozen or so people will have vastly different outcomes to a 2,000-attendee conference. Samples given out. Before looking at the metrics and tools needed to measure success, you must have a clear vision on the outcome you want to achieve from your events. Customer retention. In-event surveys.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Content4Demand

NOVEMBER 25, 2020

This small sample of companies have very distinct values and beliefs. Connect your team to learning opportunities: Whether it’s webinars, videos or virtual workshops , content marketing consultants and solution providers are providing more opportunities for like-minded individuals to connect.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

DemandBase

OCTOBER 10, 2018

During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment).

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Terminus

NOVEMBER 9, 2017

The Account-Based Marketing Campaign Orchestration Template is a Google Sheets document with four tabs — two customizable templates you can fill out and two sample campaigns to inspire you. Tab 1: Stage-Based Campaign Orchestration Sample Campaign. Tab 3: Time-Based Campaign Orchestration Sample Campaign.

Account Based Marketing 22

Account Based Marketing Template Campaigns Sales Qualified Leads 22

Optinmonster

FEBRUARY 6, 2023

Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product. You can also offer a free trial or sample to help people understand the value of your product. Apps, plugins, and themes are popular digital products. They’re especially good for generating leads for higher-ticket services.

Examples 88

Examples Product Work Management Marketing Management 88

DiscoverOrg

MARCH 27, 2017

Across a sample of Engagio customers, the median number of accounts per account owner is 50. Start with an alignment workshop. Tier 3 – This segment covers all the accounts that you want to target but don’t have the resources for personalization and customization. ITSMA calls this Programmatic ABM.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Oktopost

AUGUST 24, 2021

Knowing what other services competing brands offer like free deliveries, free samples, or discounted bundled offers can help you upgrade your service so you’ll be up to par with them. . It can include a discussion, a lecture, a presentation, demonstration, and workshop of the brand promoted. . It allows you to watch, learn, and grow.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

A series of workshops and luncheons open to all employees interested in participating and learning more about social media was put together and celebrated throughout the month. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops.

Marketo 48

Marketo Digg Training Social Media 48

Data Cleaning/CRM Appending

AUGUST 27, 2020

The conglomerate worked with University College London and organised a study where more than sixty marketing and advertising professionals from, Rotterdam, London, and New York participated and agreed to offered DNA sample to study ancestry and geographical origins. Be fierce but don’t shy away from an apology.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

The ROI Guy

AUGUST 3, 2011

Some things we suggest to help entice buyers and justify the diagnostic assessment: 1) Sample Reports: Share sample reports, to demonstrate the value that can be achieved with an assessment, and to prove that the results are consultative / not a sales pitch.

Analysis 40

Analysis Allocation Sample Business 40

Hubspot

SEPTEMBER 13, 2017

The in-store experience is also getting an upgrade, including a new initiative called Today in Apple, which will provide workshops and other hands-on ways for customers to learn how to use Apple products to pursue their passions. This summer, Today in Apple launches at retail locations, focused on community, workshops. Apple Watch.

Lead Ranking 74

Lead Ranking Display Pricing Price 74

Content Marketing Institute

DECEMBER 21, 2018

They even include sample scripts for team leaders to follow during group question-and-answer sessions. He’s a distinguished educator who has devoted his career to sharing the power of story in Hollywood, corporate board rooms, and conferences/workshops. If the book is available in Kindle format, you can download samples.

Work Management 87

Work Management Advertising Agencies Marketing Management Content Marketing 87

Martech

OCTOBER 17, 2022

The sample size of a focus group is usually measured in single- or low-double digits. This is a far cry from the 1,000-strong sample size that is supposed to produce a finding with a plus-or-minus three percent of standard deviation. That way, one can screen out the “one offs” that can occur in the smaller sample size, she explained.

Focus Group 133

Focus Group Research Sample Ad Frequency 133

Computer Market Research

SEPTEMBER 29, 2017

Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Sales Support: CRM software training, sales workshops, eBooks and best practices, etc. Tying all of these elements together is the best strategy for creating a well-defined Performance-based MDF program.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Content Standard

JANUARY 20, 2017

That sample email up there? Join us at an upcoming Storynomics workshop to learn from the world’s foremost educator on brand storytelling, Robert McKee. So, why are so many emails crafted in such impersonal ways that they leave addressees unchanged—or worse, turned off completely? When Email Goes Wrong.

Email Marketing 40

Email Marketing CMS Development Storytelling Paid Search Agency 40