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| | BUYEROLOGY
APRIL 24, 2010 The Rise of the Digital Buyer Persona
It takes a snapshot of what B2B buyers are doing in the B2B market space albeit reflective of a sampling of 500 businesses from across the UK. Image by Intersection Consulting via Flickr. have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.
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