Salesforce Marketing Cloud

JANUARY 24, 2024

This guide will explain the nuts and bolts of cold calling, including my favorite frameworks for approaching calls and some script templates you can start practicing with right now. The purpose of a cold call is almost always to book a meeting, not to sell anything right off the bat. What you’ll learn: What is a cold call?

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

Martech

JANUARY 27, 2023

Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. And now it’s 2023. You’re probably wondering, “What can I do now to grow my program? But even I have my limits!

Email Marketing 136

Email Marketing Marketing Analytics Tools CAN-SPAM Budget Programs 136

Martech

APRIL 12, 2023

From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat ( see past updates here ). It sounds trivial, but controlling your team’s roles and permissions is undervalued.

Marketo 81

Marketo Landing Pages Paid Search Agency Template 81

Scoop.it

OCTOBER 12, 2023

You have to find the right balance between content creation and curation in order to ensure optimal results and make the most of your efforts. Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. Content curation saves you the time and hassle of creating content from scratch.

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Curation Ad Frequency Content Marketing Content 100

Webbiquity

JUNE 1, 2021

But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. What follows is loss of resources, energy, and enthusiasm.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

JANUARY 2, 2024

They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. “We respect the rights of content creators and owners. Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. Get MarTech! Get MarTech!

Copyright 104

Copyright Marketing AI Training Hubspot 104

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work. Otherwise, they won’t get your emails.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Martech

DECEMBER 20, 2023

They are guidelines to make sure you both start on the right foot and stay on the correct path. In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a DAM system. Audit your assets. Regular audits are a fundamental step in maintaining it.

Practices 107

Practices Best Practices Training Guidelines 107

NetLine

AUGUST 31, 2023

Depending on your access requirements, these access levels are: Admins Only All Users Specific Profiles We recommend selecting All Users or Specific Profiles, as access to the INTENTIVE Insights component will be further controlled by a Salesforce permission set. So how can these insights be put into action? Open the INTENTIVE Insights app.

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Sprout Social

OCTOBER 5, 2023

Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. Competition is high—you need the right tools at your disposal to streamline your efforts and compete with millions of creators in the same space. Tools like Creator Studio for Facebook and Instagram can help. What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. As a result, businesses are forced to rethink their data structure to accommodate both teams. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Salesforce Marketing Cloud

FEBRUARY 25, 2022

Click the top right of the video for the playlist. Permission sets. A permission set is an additive permission on top of a profile. Permission sets can range from none to 10 or more. The permission set is like the word “and.” Security is key—literally and figuratively! Be patient with yourself.

Lock-In 98

Lock-In Ideal Customer Profiles Class Peer-to-peer 98

Vision6

JANUARY 16, 2022

All this talk of laws and regulations can sound overwhelming right? How to comply: Get permissions. There are two ways that this consent, or ‘permissions’, work: express or inferred. It’s important that you keep a record of when and how a person gives express permission. So what do these laws look like around the world?

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

SalesIntel

JUNE 21, 2023

Is SalesIntel right for me? You have permission to use our data for any of your first-party go-to-market needs. Our data is ethically sourced and has permission for use via 1st party applications. Here is everything you need to know about SalesIntel’s unlimited B2B data and pricing plan. Pricing—FAQ 1. Contact us to learn more.

Pricing 98

Pricing Price Planning Work Management 98

Vision Edge Marketing

APRIL 19, 2022

I know first-hand, that the world needs, values, and rewards people – marketers and others – who can truly transform businesses and our lives with data. My career started in marketing. There, I learned the value of data and why it was so important in my work. What path could I lay out for someone who wants to take on this challenge? .

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

ANNUITAS

NOVEMBER 18, 2020

The rather dark story it tells is fascinating in terms of what our major social media and search platforms are capable of, especially in a time of a major political election and extreme social unrest. But the real question posed is whether or not these platforms were originally conceived of with manipulative intent. And we all remember wondering….but

Ethics 130

Ethics Personalization B2B Opt-out 130

SalesIntel

MARCH 22, 2024

Use Permission-Based Openers: Traditional sales openers often involve diving straight into a pitch without considering whether the prospect is receptive to engaging in a conversation. Bay advocates for permission-based openers, which involve seeking permission from the prospect before proceeding with the conversation.

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Martech

OCTOBER 21, 2022

Give users and teams the right information with fewer distractions while protecting sensitive information by setting specific view permissions on Notes (beta). Give users and teams the right information with fewer distractions while protecting sensitive information by setting specific view permissions on Notes (beta).

SMS 94

SMS Hubspot Template Marketing Automation Services 94

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Advertising Agencies 115

Advertising Agencies Brand Identity Branding Marketing & Strategy 115

Litmus

NOVEMBER 9, 2021

Re-permissions. If you gain permission to email someone while they browse your site, you can follow up with a browse abandonment message. Cart abandonment email should: Make it easy to go right back to the purchase process. Everyone is juggling their own lives, challenges, goals, and to-do lists. Cart abandonment.

Automation 93

Automation Opt-out Opt-in Trigger Marketing 93

Martech

JULY 27, 2022

The EU and California laws require companies to provide people with a way to exercise their rights, something 44% of the 5,175 businesses surveyed failed to do. Used with permission. A company was judged somewhat compliant if it used manual processes – email, web forms – for handling data requests. Worth noting: Source: CYTRIO.

Privacy 140

Privacy Privacy Protection Business Case Studies 140

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. Then what about permission marketing, the long-standing retail marketing favorite? The consumer experience has fully evolved from anonymously transactional to personally helpful. retail brands must be present, helpful and authentic online. How to shrink jeans.”

Trust Marketing 104

Trust Marketing Loyalty Ad Building Planning 104

SmartBug Media

JUNE 13, 2023

Sometimes, the right time to reach your audience is when they’re not shopping. Ideally, e-commerce brands strategically market their products or services without advertising them outright. The aim is seamless product presentation paired with a frictionless customer journey.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

ClearVoice

JUNE 18, 2021

Once located, you would have to reach out to the creator (either by phone or snail mail) for permission to use it and a copy of the image. These days, finding an image involves inputting information into a search engine, locating an image, and right-clicking on your mouse to download it. Easy, right? Once upon a time (i.e.,

Copyright 111

Copyright Domain High Quality Lead Blogger 111

ClearVoice

JANUARY 5, 2022

Whether you’re publishing a personal blog, a social media account for a larger brand, or the content marketing for a company, you could be subject to copyright laws, so it’s important to know what your obligations and rights are. What rights does a copyright holder enjoy? Each stick represents a specific right to the work in question.

Copyright 93

Copyright Work Management Bundling Paid Search Agency 93

Martech

APRIL 13, 2023

OpenAI has until April 30 to inform Italian users of “the methods and logic” behind the processing of data and provide a way for them to exercise their existing personal data rights. Longer-term deadlines were also given for age-gating to the app and launching an awareness campaign so Italians know what their rights are.

Terms and Conditions 95

Terms and Conditions Marketing AI Privacy Paid Search Agency 95

Martech

JULY 26, 2021

Marketing managers can be painstaking, sifting through the data to find the right segment, crafting the right image and linking it to the right words to send the right message. But you must let it go, and trust the user to do the right thing, much like letting water find its own level. More rights, fewer wrongs.

Work Management 95

Work Management Marketing Management Curation User-Generated Content 95

ConvertKit

MARCH 19, 2020

Give yourself permission to not get much done. The best thing a creator can do right now is to create consistently and generously. We’re all looking for ways to keep our spirits up, so consider this your permission to keep sharing what you love. This is a unique world event. And we’re seeing a lot of creators in need of help.

Broadcasting 126

Broadcasting Landing Pages Communities Creativity 126

Contently

MARCH 11, 2020

Get permission first. Not only do they make a point to ask for permission, but they also cover the legal components of getting the go-ahead and navigating possible NDAs in contracts. A great example of case study design done right is this urban farming piece from global design and innovation company IDEO. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Vision6

JUNE 1, 2021

The California Privacy Rights Act (CPRA) and the phase-out of third-party cookies are the talk of the town. CPRA stands for California Privacy Rights Act. As the digital world rapidly grows around us, so does the way we share and collect data. But unfortunately, this data can be used for good and evil. What is CPRA?

Privacy 93

Privacy Email Marketing Marketing Analytics Tools Paid Search Agency 93

Hubspot

SEPTEMBER 1, 2023

There’s a lot to consider, including bias, data management, permissions, and more. The right tools are essential. With the right tools you can join the 61% of sales professionals who find AI and automation tools important to their overall sales strategy. But how do you do that ethically?

Ethics 66

Ethics Marketing AI Training Work Management 66

Contently

MARCH 1, 2022

The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We We want to do the right thing by creators by seeking permission and giving them the credit they deserve,” he said. FuckJerry’s value is their 14.3m

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Content Marketing Institute

OCTOBER 3, 2018

are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. One brand’s permission doesn’t mean everyone can use it. It didn’t seek permission or credit the photographer. But that’s changing as the creative class – photographers, videographers, musicians, et al. –

Social Media 107

Social Media Copyright Brand Identity Branding 107

Biznology

JUNE 16, 2021

They just need some education in this particular area so they can help create the right solution. Now imagine keeping all of those identities straight, and also making sure that at any given time, each person involved only has access to the things that they need access to, with the right levels of permission. Shall I go on?

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Martech

AUGUST 5, 2022

Used with permission. Nearly three-quarters (73%) said not having the right tools prevents them from getting the data they need. Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. Compare that with Europe where 61% answered yes to this.

Analytics 136

Analytics Allocation Planning CMO 136

Litmus

MARCH 8, 2021

The data subject shall have the right to withdraw his or her? The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. Article 7(3):?. Article 7(1):?.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136