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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”

Startups 102
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Content Designer Sample Job Description

Content Science Review

Get a sample content designer job description that you can customize. The post Content Designer Sample Job Description appeared first on Content Science Review.

Sample 59
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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data. Emails were sent to the sample data set addresses and the accuracy level was 97%.

Sample 232
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Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment

Golden Spiral

A Five-Step Sample Process for Smarketing. Regular Review Meetings: Even the most refined automation workflows can miss leads. The post Smarketing: Five Sample Steps to Reach Marketing and Sales Alignment appeared first on Golden Spiral. A new contact downloads a piece of content. Don’t lose the human touch.

Sample 62
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Choosing Your Freelance Writing Samples: 3 Tips to Showcase Client-Winning Work

nDash

And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. We’ve got three tips to help you sift through all that past work to choose samples that will stand out most. Match Your Writing Samples to Specific Goals.

Sample 52
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Content Analyst Sample Job Description

Content Science Review

Get a sample content analyst job description that you can customize.

Sample 59
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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Use of samples – How getting samples into people’s hands can increase sales. The ads all offer service, perhaps a free sample. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.