ClearVoice

FEBRUARY 4, 2021

Consumer psychologists who study how people make decisions when spending their money have also looked at IKEA’s business model and discovered a few interesting things. Published in the International Journal of Research in Marketing , Daniel Mochon, Michael Norton and Dan Ariely tested a hypothesis they dubbed the IKEA Effect.

Effectiveness 145

Effectiveness Fulfillment Pricing Price 145

Contify

SEPTEMBER 24, 2020

Topics covered during the webinar include: Empowering C-suite, sales, marketing, and product teams with actionable insights by integrating primary and secondary research. Case study on how a leading MNC has integrated primary & secondary research to stay ahead of competitors and augment business impact. “As

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

SalesIntel

JUNE 5, 2024

Well-researched and personalized outreach helps you stand out among the sea of other emails in a CFO’s inbox and positions you as a trusted advisor in your space. Personalization shows you’ve done your research on their company and helps prospects understand how it can help their businesses. Need help finding a specific contact?

Outreach 40

Outreach Word of Mouth Lead Ranking Case Studies 40

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Marketing Insider Group

NOVEMBER 10, 2020

No one had neat workshops or helpful guides prepared on how to rearrange a strategy to account for a global pandemic. Coursera hosts a variety of courses from top companies and thought leaders on subjects for marketers, including remote communications and data study. Marketers have spent most of the last year scrambling.

Conference 224

Conference Resources Peer-to-peer Paid Search Agency 224

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Envy

JULY 31, 2017

After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. Researching and mapping out keywords. After solid footwork, such as keyword and persona research, Aqua published assets targeting DevOps. What they offer.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Biznology

NOVEMBER 30, 2017

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. Your research found a lot of dysfunction in the B2B purchase process. At CEB, now Gartner, we’ve been studying sales and marketing for years, which means that we have deep insights into the challenges within these functions.

Buy 131

Buy Process Gartner B2B 131

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. Marketers are undervaluing early or exclusive access to products and research. Have a clear direction. Our Employee Advocacy 2.0

Planning 266

Planning Tips Top of Funnel Work Management 266

Vision Edge Marketing

DECEMBER 5, 2017

The CMO Council and Deloitte study found that 70% of CEOs expect CMOs to lead this effort. Yet according the study, just 1 in 6 of the 200 participating CMOs reported spending a lot of their time teaming with leadership executives on global business and strategy. There is no mistaking the growth mandate facing the C-Suite.

Marketing & Strategy 168

Marketing & Strategy Planning CMO Customer Surveys 168

Golden Spiral

APRIL 11, 2019

These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. The oldest of the major psychological studies with buyer implications, DiSC theory is rooted in mid-20th century psychology and breaks personality down into four main types: Dominant. Two Bonus Studies.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Based in psychology and behavioral science and research, Corporate Visions studies how people think and translates these findings into sales training.

Training 141

Training Top of Funnel Resources Work Management 141

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. For example, asking ChatGPT 3.5

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

Onalytica B2B

DECEMBER 11, 2017

-based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. I studied under him for three years and his books continue to inspire me today. Tom Webster is VP of research for Edison Research. Air Force, and the UK government. I am a long-time fan of Bruce Springsteen.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Launch Marketing

MARCH 20, 2024

Another study found that 80% of buyers are more likely to do business with a company if it offers personalized experiences. If those statistics and research findings still have not convinced you that marketing works, let’s take a look at the big-picture view of companies that utilize marketing and those that do not.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

LeanData

SEPTEMBER 7, 2021

The agenda of sessions and workshops has been announced for the two-day virtual conference, Tuesday and Wednesday, October 5-6. Day 2 Workshops. Day 2 at OpsStars is dedicated to hands-on workshops to help you gain the insight necessary to make your organization a top-notch modern revenue engine. Day 1 Can’t-Miss Sessions.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Ranking Work Management Digital Marketing Funnels 52

Salesforce Marketing Cloud

MAY 25, 2023

You conduct market research and identify target accounts that align with your ideal customer profile. In addition, you use the data to build nurture campaigns — webinars, workshops, or exclusive events — that deepen your relationship and position your company as a trusted partner. Ready, set, go-to-market!

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Canadian Marketing Association

MARCH 31, 2016

An insightful case study was shared at the conference by Jose Ribau, Senior Vice-President & Chief Data Officer, CIBC on the topic of "Amplifying Vision with Insights." This case study answered the following questions for B2B marketers: What was behind the CIBC brand re-launch that B2B marketers can leverage?

Research 48

Research B2B Marketing Campaigns B2B 48

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Buyer-intent data captures these footprints (signals) and provides insight into the research buyers are doing and what their interests are.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Martech

JUNE 3, 2022

The following digital marketing course ranking is a result of extensive research and analysis based on four main parameters: Depth of curriculum: How comprehensive is the content, and what skills does it cover? Hands-On Learning: Research-driven projects held in collaboration with area companies such as Georgia-Pacific and Porsche.

Course 102

Course Paid Content Marketing Analytics Tools Work Management 102

DAGMAR Marketing

APRIL 24, 2024

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Hubspot

MAY 17, 2015

You’ve sent them a range of articles, guides, and case studies. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The Agency Advantage of Running a Workshop. Why Inbound Is a Culture Shift.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Trends 120

Webbiquity

MARCH 8, 2018

A study conducted by Olapic that found that 56% of respondents were more likely to purchase products after they’ve seen them featured in a relatable or positive photo from other customers. Steve Hill is the Director of Bag Workshop , a leading UK supplier in promotional bags and custom branded bags.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. How to Implement User-Centered Design in Your B2B Marketing Strategy Start with User Research Invest time in understanding your users’ needs, pain points, and motivations. Use qualitative and quantitative research methods to inform your design decisions.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Sword and the Script | B2B

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. And most B2B marketing writers are indeed making it up. Really dive into industry surveys.

Contact Marketing 77

Contact Marketing Customer Surveys Contacts B2B Marketing 77

Salesforce Marketing Cloud

DECEMBER 7, 2022

We craft personas by doing research and using qualitative and quantitative data that we gather through: interviews, surveys, discovery questions, internal data (e.g. Facebook audience insights, Google Analytics), user profiles, third-party studies, and more. How do you research personas? Sign up now. K eep digging. 6 min read.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

nDash

DECEMBER 23, 2021

Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. Host: Worldwide Business Research.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

LeanData

AUGUST 19, 2022

This year’s OpsStars Conference is titled, “Dawn of the Revenue Generation,” and the agenda includes a bevy of keynote discussions, panels, and workshops. According to Forrester Research, companies that have deployed RevOps functions grew revenue three times faster than those that haven’t. Wednesday, September 21, 9:00 am .

Marketing Analytics Tools 52

Marketing Analytics Tools Conference Lead Ranking Advertising Agencies 52

Sprout Social

FEBRUARY 1, 2021

User-based research is one way to do that. George: First, we held workshops with the members of each BRG. What insights did you learn from those workshops and how did they determine the direction of each logo? . What was the first step in the process? . I wasn’t just designing in the dark.

Resources 86

Resources Design Business Lead Ranking 86

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. It also refers to the study of how to optimize impact and reduce the risks and/or consequences of AI.

Marketing AI 87

Marketing AI Ethics Work Management Marketing Management 87

Salesforce Marketing Cloud

JULY 14, 2022

So, I volunteered to take an informal strategy designer role by running a design thinking workshop with congregation members. During the workshop, we identified the different types of people and partnerships we wanted to improve experiences for: parents, couples preparing for marriage, the bereaved, and those attending fundraisers.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

KoMarketing Associates

AUGUST 13, 2019

Like SiriusDecisions, ITSMA’s study also found three primary ways companies do ABM. Aligning Sales and Marketing is also one of the core reasons companies launch ABM programs in the first place, as research from Ascend2 shows below. Just about every research study or general guide to ABM mentions aligning Sales and Marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

Like SiriusDecisions, ITSMA’s study also found three primary ways companies do ABM. Aligning Sales and Marketing is also one of the core reasons companies launch ABM programs in the first place, as research from Ascend2 shows below. Just about every research study or general guide to ABM mentions aligning Sales and Marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

ClearVoice

JUNE 7, 2021

Case studies are narratives that set out a client’s problem, what you or your company did to solve it, and the results they enjoyed. New bloggers often find this as an unnecessary step, but more experienced bloggers actually find creating an outline helps them save time in the long run by helping them target their writing and research.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

Marketing Insider Group

JULY 28, 2020

In fact, 95% of sales and marketing teams on LinkedIn are irrelevant according to my recent study as I found little personal branding, very few business-relevant stories to connect with, and barely anyone is supporting prospects with their current challenges so they can invest later.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245