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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164
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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. I recently spoke with the person behind the account: Chapin Clark , R/GA’s EVP and managing director of copywriting. That was the early days for Twitter.

Twitter 118
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How to Make and Optimize a Twitter Landing Page

Optinmonster

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. Twitter Handle Accuracy. Name Accuracy.

Sample 232
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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Register by Dec.

Sample 89
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13 Email Examples That Totally Nailed Personalization

Hubspot

To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend. Email personalization doesn't need to be insanely complicated to resonate with recipients. 13 Personalized Email Examples You Can't Help but Click.

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

Customers are an important stakeholder to your company, so it’s key that their personal opinions are taken into account. After all, decision-making processes for B2B products and services are often complex and involve more than just one person, so VoC data needs to be captured to ensure adoption and minimise risk. Interviews.

Opinions 156