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How Facebook is Slowly Strangling Twitter

Convince & Convert

For years, Twitter has rolled out new features to make its service more like Facebook. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform will unlock that secret code. Twitter rolls out Vine.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

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How to Make and Optimize a Twitter Landing Page

Optinmonster

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. Twitter handle identity accuracy : Was the person’s twitter handle correct? With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram. The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute. You can rock your quirks with others doing the same at Content Marketing World 2019 in September. Register by Dec.

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The best times to engage on social media

Martech

Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry. Read next: 3 social media trends impacting marketing in 2022. The best times to engage.