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Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? If I am using my account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or my favorite charity? Twitter can work exactly the same way. No, of course not.

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. Some of my best sales have begun with conversations that started on Twitter,” he said. Connect.

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it? Along with its reporter, the BBC has now lost her 60,000 Twitter followers as well. Tweet under a personal name, like @johnbethune.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. brands to be on Instagram than Twitter by 2017.

On Twitter’s birthday: How Twitter changed my life

grow - Practical Marketing Solutions

Twitter was nearly an afterthought in those early days, an outcropping from a video service Dorsey had a hand in starting. It is no overstatement or social media hyperbole to say that Twitter has changed my life. for writing the best-selling book on Twitter , the platform has altered my path in profound ways. Twitter chatter. Twitter chats were created by the people.

Do I need two Twitter accounts?

grow - Practical Marketing Solutions

Do I need to have two Twitter accounts?” What is the proper balance between personal and professional outreach on Twitter?  If you are using an account to promote company and client content, is it also appropriate to carry on conversations on a personal level about sports, a great recipe or your favorite charity? Twitter can work exactly the same way.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. In order to help you cut through the craziness, we’ve compiled a list of 10 marketing leaders (in no particular order) who are killing it on Twitter. 1.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. How can marketers best utilize Twitter’s expanded features and the latest tools?

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. have a personal plane or a flying car.” “ We are a science, tech, innovation. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved. That’s why.

The Time for Twitter is NOW

grow - Practical Marketing Solutions

Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. It appears that Twitter is preparing a “buy now” button.

The Twitter strategy shift and what it means to you and your business

grow - Practical Marketing Solutions

Twitter is at a crossroads … and it might be leading down a controversial new path. ” In other words, Twitter will start choosing what you see in your timeline based on what is trending, or what it thinks you might like to see. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. As any active Twitter user knows, news breaks on Twitter.

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

It seems like in the past week I’ve been deluged with questions like this: I cover the news. I’m not supposed to be part of the news story so how do I build a personal brand? Am I a personal brand or a company brand? I’m a musician and I have more then a million followers on Google+. So it appears personal branding is in the air these days!

Can social media personalities “scale?”

grow - Practical Marketing Solutions

Social media can really benefit your personal brand. In 2005, I started my  personal blog. I was posting photos, sketches, poem s— things that weren’t about marketing and had nothing to do with growing a business.  I was amazed that people followed it (I didn’t do any of the things people suggested to grow a blog), and was even more amazed that my visitors came from all over the world.

Staffing and Launching Your Content Marketing Program

The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY10 Another way to think of it is this: If your brand was the person at the dinner.

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Thanks to the Internet, anybody with the time and willpower can build a powerful personal brand. Every person can find their voice, find their niche. Even if you are comfortably working in a company somewhere, I recommend that everyone devote some time to building a personal brand. This is the critical aspect of personal and business brand-building that most people miss.

The essential guide to building your business through Twitter search

grow - Practical Marketing Solutions

 . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. But if you search Twitter, the results are real-time conversations. Used effectively, Twitter search can be an essential tool for discovery and marketing research. Were sent from person “markwschaefer”. Were sent to person “markwschaefer”.

The Future of Twitter

grow - Practical Marketing Solutions

Twitter is at a crossroads. It’s in the process of becoming a public company which will inevitably affect how they monetize, where they monetize, and perhaps even influence the type of content they are willing to allow on the site.  A bastion for free speech, how will Twitter react when Wall Street pushes back on controversial content? Twitter is at a crossroads.

4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them

Modern B2B Marketing

Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Here are four common mistakes they make when using Twitter and how to correct them: 1.

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. person who is in no way connected to GE, interested in GE, or [who]. they’ll get smaller, and everybody will have a person- al plane or a flying car. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. years prior.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter. 10 ways to say “Thank You” on Twitter.

7 Reasons to Start Your Own Twitter Chat TODAY!

grow - Practical Marketing Solutions

What is a Twitter Chat ? To me, I like to think a Twitter Chat is like having a discussion over coffee, only online. On Twitter, however, it WORKS ! Two months ago, Post Planner decided to start our own Twitter Chat and I was assigned to work with the team to organize it from scratch. Twitter Chat is just too powerful to ignore! What is a Twitter Chat?

This is why you must use Twitter

grow - Practical Marketing Solutions

If you’re like me, you probably hated Twitter when you first tried it. In fact, it took me months to “get” it and unless you’re immersed in this platform, it’s pretty difficult to explain to another person.  If I told you Twitter helped keep you safe, would you believe it? This is a conference created entirely through Twitter. It will work!

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Content Methodology: A Best Practices Report

stories per person • Total attention time • Total people • Total social actions • Avg. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. 12 21 28 Table of.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Unlike Crowdfire and SocialOomph, ManageFlitter has found the best Twitter TOS loophole: Remote Action Management. ManageFlitter. Simple. Crowdfire.

The best automagical Twitter following tools for your business

Biznology

Now, we’re on to automating Twitter following, following-back, and unfollowing. Before ManageFlitter offered its Remote Management tool and after Twitter shut the door on doing everything with one click, SocialOomph as my go-to when it came to following, following back, and. Upload and schedule photos for your Twitter account. Great for managing Twitter competitions.

Is Twitter for Everybody?

grow - Practical Marketing Solutions

Is Twitter for everybody? This is the question that eventually gets asked by every person and every company trying Twitter for the first time.  In the height of your initial frustrations, you may be wondering … is Twitter really for me? This is a customer who would be perfect for Twitter: Small business-owner. Selling differentiated personal services.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? and Twitter followers.

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation. But you’re also probably not too successful on Twitter.

Increasing Audience ROI with Personalization

Hubspot

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists. Personalization will open doors to a wealth of email marketing and monetization opportunities. The answer is personalization.

100,000 Twitter followers. Now what?

grow - Practical Marketing Solutions

I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. But I recently hit 100,000 Twitter followers so I thought this would be an appropriate time for a momentary zig from the regular content on {grow} to reflect on how I am keeping up personally with what has become a social media tsunami. How did this happen?

Personal brands for everyone

Biznology

2014 will be the year of the personal brand. To be honest, the “year” of the personal brand has probably come and gone – or perhaps it’s more accurate to say that we’re smack in the middle of the “decade of the personal brand.”. personal brand is a basic requirement for both freelancers and entrepreneurs. In other words, everyone needs a personal brand to survive.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? and Twitter followers.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

turn to Twitter for information. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. The post What Life in Modern Marketing Looks Like: 13 Personal Stories appeared first on CMO Essentials. What is life in modern marketing like? What are the implications?