Social media can really benefit your personal brand. In 2005, I started my  personal blog. Social media platforms like Twitter and Pinterest help people and brands “scale”—they enable (and can help automate) one-to-many connections, and can give start-ups the same impact and presence as established companies. The dilemma: how do we balance personal connection with the very scalability that makes social media marketing so powerful? As you scale up, however, you may struggle with KABOOMs arising from the lack of real person-to-person connection. KABOOM! MORE >>

Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  The only person on Twitter who doesn’t claim to be a social media guru. Do you have a favorite Twitter bio?  humor twitterHere are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. Recommended by 4 out of 5 people that recommend things. TheMadHat. AllisonBatof. Naturally and artificially flavoured. BittrBetty. MORE >>

It’s hard to believe but my three year Twitter anniversary is approaching so I’ve been reflecting on this channel and what it has meant to me. know this may sound bold but it’s undeniable that Twitter has changed my life.  So in a celebratory toast to this incredible little tool, here are five indispensable lessons for success on Twitter: 1) Numbers matter … sort of. Less than that, Twitter is boring and you’ll quit. Is Twitter for everybody?  To experience business success on Twitter, you can’t be a stalker. Why 200? MORE >>

'Most Marketers use Twitter as a broadcast medium, creating bite-sized nuggets of interest for their prospects, clients and industry. There is a new revolution that is key on the Twitter-Sphere, whereby people can hold live discussions on topics related to the business or the industry with like-minded individuals. These are know as Twitter chats. According to Hubspot, “Most Twitter chats have one or more organizers who moderate the discussion and set the day and time for the conversation. Now, Twitter chats aren’t really new. Social Media Twitter MORE >>

There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There 2) Customer service is a popular use of Twitter by many companies and other organizations. When people are “calling you” on Twitter, are you picking up the phone? He felt he knew me through my Twitter posts. Facebook, etc. MORE >>