Marketing Insider Group

DECEMBER 13, 2022

Carefully selecting recipients can help cut costs for the campaign and ensure you’re sending the right messages to the right people. What are key constituencies within your file (alumni? Use your donor database to select current and previous donors who would be most likely to give. Has the donor given multiple gifts, or only one gift?

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Zoominfo

FEBRUARY 17, 2021

The business-focused social platform allows you to connect with professional people who need your product or service. Use this list to guide your talking points (for any of the touches): Personal: Referrals, personal blogs and articles, Tweets, alumni. TOUCH 1 – Build Valuable Connections on LinkedIn.

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Webbiquity

MARCH 5, 2019

We began our WorkOutLoud journey at COCO (now Fueled Collective ), in the Minneapolis Grain Exchange Building—a magical co-working space where we met many people who inspired us to think differently when starting a software company. MESA Alumni 2018 (Minnesota Emerging Software Advisory). A few milestones: gBETA Cohort 2018.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Co-Registration 252

Biznology

JANUARY 17, 2017

I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Strategies for list-building with alumni and influencers dovetailed with ones for engagement and content sharing of higher education topics and rich curation. In this role I solely focus on social media for alumni relations.

Social Media 80

Social Media Media Curation Education 80

Conductor

AUGUST 12, 2022

What’s more: Search volume shows that people are anxious about an impending possible recession and rising tech company layoffs. Analyzing Google search volume in July, we found that over 40,500 people were searching “tech layoffs” compared to 480 last year, and the search has increased by 3,015% in the past few months. Alumni networks.

Network Marketing 59

Network Marketing Communities Social Media Social Networks 59

Sprout Social

DECEMBER 29, 2022

Nike’s Yardrunners Collection celebrates the history of HBCUs with clothing that emphasizes student leaders and alumni who are paving the way for excellence in their community. Introducing our 2022 Yardrunners, otherwise known as the student leaders and alumni who continue to build upon a legacy of Black excellence at HBCUs.

Word of Mouth 90

Word of Mouth Work Management Social Media Marketing Management 90

Zoominfo

FEBRUARY 17, 2021

The business-focused social platform allows you to connect with professional people who need your product or service. TOUCH 1 – Build Valuable Connections on LinkedIn With around 722 million members, LinkedIn is a gold mine for your sales prospecting strategy. For this touch, the goal is to build connections.

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

InsightSquared

AUGUST 23, 2019

More than just another meeting or get-together opportunity, these company gatherings help to build the employee-centric culture at InsightSquared and have become a true celebration of the awesome people working here. For Annie, next month will mark her two-year anniversary at InsightSquared as well.

Work Management 120

Work Management Paid Search Agency Positioning Creativity 120

Zoominfo

AUGUST 8, 2019

3. Contact people you used to work with. These people all know how you work, what you’re capable of and – as long as you parted on good terms – can act as your champion. In other words, they know a lot of people – people who could potentially be in the market for a solution like the one your company offers!

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Hubspot

JULY 23, 2018

Look at the "People Also Viewed" Sidebar. Use Alumni Search. Look at the "People Also Viewed" sidebar. Well, turns out you can with the "People Also Viewed" sidebar. The "People Also Viewed" box shows other users similar to your contact. People tend to attract others like themselves. Use alumni search.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Heinz Marketing

APRIL 9, 2020

The same app you would have used in person can keep people engaged during your virtual event as well – especially the customized agendas, alerts when their sessions are starting, networking tools, social integrations and more. In no particular order: Use the mobile app! What’s your superpower?:

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Sprout Social

SEPTEMBER 24, 2020

That means joining groups that are relevant to you and your job, such as industry-specific groups, alumni groups, local or regional business groups and more. LinkedIn makes it easy to find alumni in your field or past and current employees, especially when personal profiles are populated with past companies, skills, schools, and associations.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

Sprout Social

NOVEMBER 17, 2022

The University of North Carolina at Chapel Hill walks viewers through the Tar Heels’ famous murals and prompts alumni to comment with their favorite masterpiece: View this post on Instagram. Campus and town tours are a great way to connect with alumni, but they’re also great for getting prospective students excited about coming to campus.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Contently

NOVEMBER 29, 2021

” “Some people do think they’re going to go into a course and be internet famous,” she adds. “Some people do think they’re going to go into a course and be internet famous. These tricksters may lack testimonials from course alumni, or feature quotes that are suspiciously over-the-top. “It’s

Social Media 170

Social Media Media Viral Marketing Class 170

Liveintent

NOVEMBER 24, 2020

Re-engage them with “alumni discounts.” You can onboard your email addresses with LiveIntent’s Audience Manager, our platform for creating and managing people-based audiences. Have your customers shown a specific interest in one of your brand’s product lines? Have a list of lapsed shoppers from last year?

Advertisements 115

Advertisements Advertising Ad Exchange Acquisitions 115

BenchmarkONE

MAY 29, 2020

And given that people are so engaged on social platforms, social is a great channel to capture attention and build advocacy. Social media is an excellent channel for expanding reach because it puts schools on a platform where tons of people are already engaged. It’s where brands and consumers can find one another.

Social Media 60

Social Media Media Marketing & Strategy Transparency 60

Salesforce Marketing Cloud

SEPTEMBER 6, 2022

Find your people 5. So, I introduced 100 people to Trailhead, honoring those who helped me and justifying their contributions to my professional growth. Find your people. And they welcomed me into their alumni family. So take advantage of the tremendous resources available within the Trailblazer Community : the people.

Tips 52

Tips Peer-to-peer Communities Consulting 52

Hubspot

DECEMBER 3, 2018

Glassdoor is usually the go-to resource for people to find jobs, so you’ll probably source the highest quantity and quality of applicants from the platform, which will help you hire more qualified candidates faster. You’ll only pay LinkedIn when people click on your job ad, so you’re paying for results, not impressions.

High Quality Lead 84

High Quality Lead Ideal Customer Profiles Linkedin Click Rate 84

Sprout Social

OCTOBER 1, 2022

Pumpkin spice isn’t the only thing people love about this season. Connecting the university with the nostalgia and transitional feelings of fall targets both prospective students and alumni. Whether they’re at a patch or in a pie, people can’t get enough of them. And, sentiment about pumpkin spice is 69% positive.

CAN-SPAM 104

CAN-SPAM Social Media Trends Buzz 104

Zoominfo

AUGUST 8, 2019

Contact people you used to work with. These people all know how you work, what you’re capable of and – as long as you parted on good terms – can act as your champion. In other words, they know a lot of people – people who could potentially be in the market for a solution like the one your company offers!

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Outbound Engine

NOVEMBER 9, 2018

The Aggie 100 recognizes the fastest-growing companies led by Texas A&M University alumni. Our founder, Branndon Stewart, is pictured below with several OutboundEngine Texas A&M alumni at the 14th annual McFerrin Center for Entrepreneurship awards dinner. We are so proud!

Companies 40

Companies Startups Business 40

QuanticMind

SEPTEMBER 12, 2023

Its algorithm is highly effective at targeting people who are likely to take a desired action, even if relying on that algorithm removes a significant amount of marketer oversight. They also generally come from diverse and multicultural households and, as such, tend to prefer advertisements that feature people who they can relate to.

Education 75

Education Rules Budget Programs Planning 75

Parse.ly

OCTOBER 22, 2018

Sometimes we know that people land on a story and read for 30 seconds, but did it really make an impact? We now understand that within the last five years, Harvard content is not only relevant to interior audiences, but exponentially the audience is growing to include a global audience, including people across the U.S.

Content 67

Content Newsletter Bandwidth Analytics 67

Biznology

MAY 15, 2020

sponsored by the alumni association of my alma mater, The University of Chicago. Yet, just as consistently, a minority of people and teams have demonstrated an ability to take advantage of a crisis to drive change that optimizes the present to brighten the future. ” Never Let a Crisis Go To Waste. Try this simple solution.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

ViewPoint

OCTOBER 24, 2013

A lot of people don’t know how to use LinkedIn. Many see it as a job board where they can post their resume, not as a hub that connects people with like-minded interests. How do you want to be perceived by the people who are visiting your social pages? Why are you doing what you’re doing? Connect and Amplify.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Hubspot

MARCH 31, 2020

In general, you can assume you're responsible for the legal and logistical portions of your contest; Facebook just provides the people. This will make the process much easier for people trying to register for the contest. If you have an amazing prize, people are more likely to put some serious effort into your contest.

Social Media 100

Social Media Media Rules Guidelines 100

SmartBug Media

JUNE 11, 2021

Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on. According to commonly cited research conducted by Nielsen, 92% of consumers trust referrals from people they know. You can do the same for parent-to-parent interaction.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

ClearVoice

JANUARY 17, 2019

Higher education institutions tap their alumni to make connections with each other, generating content to draw more alumni into donating to their alma mater. When you ask people to take on your cause, it has to be something the donor feels speaks to their own goals. Plot your supporters’ journey. What are donors thinking?

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

Adobe Experience Cloud Blog

SEPTEMBER 20, 2017

Many people would even say that it’s harder than working. While meeting alumni from my university, friends of friends, and friends of friends of friends, I learned to let others help you. Making myself vulnerable and expanding my circle meant that many other people besides me were invested in my job search. He was right.

Peer-to-peer 134

Peer-to-peer Thought Leadership Marketo Search Marketing 134

Contently

FEBRUARY 14, 2018

BuzzFeed, for example, has managed to capture the attention of millions of people through stories by specifically playing on our love of relatability. Millions of people read this story because a certain group— Asian kids and their friends—could relate to it so deeply that they had to check it out.

Storytelling 157

Storytelling Viral Marketing Amazon Template 157

MKT1

MARCH 14, 2024

They are 2x Y Combinator alumni who’ve scaled SEO to millions of visitors in the most competitive industries. If there is no incumbent, you still need to find acute pain points in the way people currently manage the process, workflow, or problem. Why MKT1 recommends Positional: Founders Nate & Matt get it. More on this later.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Hubspot

OCTOBER 27, 2016

You know it's bad when they start making parody videos about the horrors of alumni fundraising campaigns. Nothing can sap alumni energy for your school like getting donation calls again and again and again… But you need your alumni engaged to maintain your school's relationship with them. You don't want competing groups.

Tips 28

Tips Social Media Linkedin Network Marketing 28

Optinmonster

JANUARY 19, 2023

Inspiration: Some people want motivation for a short period, while others want to keep going longer, so offer both term-limited and ongoing options. Gathering: For more casual hangouts, a recurring membership that people can join any time makes the most sense. Once they achieve their goal, they may exit the membership.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Vidyard

DECEMBER 14, 2017

They seek out video as a way to break through people’s inboxes, at which it excels , but what’s really driving its adoption is that video is personal. Whether it’s commercial or residential, property is often the biggest purchase most people ever make and there are a lot of emotions involved. – Inman.

Video Marketing 109

Video Marketing Trade Show Multi-Channel Marketing Management 109

Metadata

MARCH 31, 2021

If only my fellow alumni could see me now! My Values: Everyone says the people are what make a company, and I know it’s a cliche, but the people here really are what make this company. I love working at a place where more than 10 nationalities are represented in a group of just 40-some people.

Startups 52

Startups Class Paid Search Agency Analytics 52

Metadata

MARCH 31, 2021

If only my fellow alumni could see me now! My Values: Everyone says the people are what make a company, and I know it’s a cliche, but the people here really are what make this company. I love working at a place where more than 10 nationalities are represented in a group of just 40-some people.

Startups 52

Startups Class Paid Search Agency Analytics 52

Hubspot

APRIL 3, 2018

Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Out of 24 outreach emails to people that I wanted to help guide me through the book creation process, 23 of those people responded and offered their help. Messages like these can be a distraction and burden.

Template 101

Template Ad Building Outreach Distribution 101