Kevin Indig

MAY 29, 2023

A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers. Before AI, Google was able to rearrange snippets and sometimes SERP features. I worry about more longtail searches. Search would move to the OS.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sharpspring

JANUARY 19, 2022

Google engineers were inspired by the system scientists were using to rank scientific papers: The more other scientists were referencing that paper, the more weight it had. Too many websites have completely vanished from Google SERPs due to manipulating link signals. It was the only signal of quality.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Brightedge

DECEMBER 5, 2019

For people asking basic questions that can be answered in a few words, Google now supplies answers without forcing users to visit the SERP for even a Quick Answer box. If receiving the omnibox answer is not enough for users, they can still click on the query and receive the full SERP for that question. Should I use the Chrome omnibox?

SEO 64

SEO SERP Wikipedia Google 64

ClearVoice

APRIL 2, 2021

But it also means that websites not optimized for mobile browsing will suffer in the SERPs. In August 2019, Jun and Bustamante published a paper that showed AMP pages are significantly faster than their non-AMP equivalents. The performance increase that comes with AMP will help your website’s SEO and rank it higher in the SERPs.

Google 52

Google Clickthrough SERP Mobile Marketing 52

Navigate the Channel

JUNE 19, 2023

Part of why your English teacher insisted you outline your papers numerically.) If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. They scan the text and look for highlighted words, links, and numerals. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

nDash

NOVEMBER 10, 2021

She’s able to help businesses with everything from on-site copy audits to creating well-written content that organically increases SERP rankings and improves audience engagement. She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Contently

JANUARY 4, 2019

” Since then, the George Foreman almost set the cutout on fire, and while I still own the top SERP ranking, I’ve lost positions two through four. So let’s bring it back. Remember when I thought “sticky content” was the worst thing ever? Just wait until you hear about zillennials. Nano Influencer.

Digital Transformation 166

Digital Transformation Content Marketing Paid Search Agency Advertising Agencies 166

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). This canonical tag helps the search engine result pages (SERPs) know which is the original content that should be indexed.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. As such, ranking well on search engine results pages (SERP) requires a comprehensive and robust SEO strategy. These tactics are designed to help potential customers learn about your company and the solutions you provide.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Zoominfo

AUGUST 26, 2018

SERP-rise parties. White papers. How did Yoda get his first lead? He used the Sales Force. What kind of marketing does Dracula do? A-COUNT-based marketing. How do SEO experts celebrate improved search rankings? How did the bad marketer get a job making butter? He had a high churn rate. Knock, knock! Who’s there? Our new e-book.

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. While white papers may not be the shiniest content format, they still have a place in your content mix.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google’s carefully selected coronavirus SERP demonstrates the importance of high-quality information, particularly as it pertains to this disease.

Advertising Agencies 52

Advertising Agencies Paid Search Agency SERP Guidelines 52

nDash

JULY 28, 2022

Here are just a few examples of free tools and resources that a freelance writer can turn you on to: SEO: Ahrefs , SERP simulator. Dead-set on creating a 15-page white paper from scratch? Creative inspiration: Really Good Emails , AdAge. Free stock images: Unsplash. Text comparison tool: Diff Checker. Uncover New Content Types.

Copywriting 52

Copywriting Top of Funnel Work Management Paid Search Agency 52

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. Your first port of call should be the first SERP for each of your identified keywords. Google started including those featured snippets back in 2014.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google’s carefully selected coronavirus SERP demonstrates the importance of high-quality information, particularly as it pertains to this disease.

Advertising Agencies 53

Advertising Agencies Paid Search Agency SERP Guidelines 53

ClearVoice

MARCH 15, 2023

Analyzing SEO and SERP strategies. These individuals know how to craft blogs, white papers, newsletters, emails, and other content. Sourcing content ideas and their presentation. Determining the correct content formats and distribution methods. Organizing human and other resources to develop appropriate content. In-house or outsourced?

Work Management 52

Work Management Marketing Management Cost Service 52

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. The results of that constant investigation is displayed in every search engine results page (SERP). Search “EHR” and look at the answers Google’s AI is providing.

Marketing AI 134

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Navigate the Channel

FEBRUARY 9, 2021

Some of the best landing pages entice visitors to sign up for an email list or fill out a contact form by dangling positive reinforcement in the form of a white paper, eBook, or discount. This SEO push will gradually move your website up the search engine results pages or SERPs for short. . Be mindful of the optimal keyword density.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

The Lead Agency

SEPTEMBER 13, 2020

However, case studies, white papers, and blog posts will likely not be enough to continue to engage them in 2021 and beyond. Most people do not type the way that they speak, and as such, websites that currently optimised to rank highly on SERPs may not be as easily found for a voice search.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” “It cannot connect the dots like we can.

Marketing AI 95

Marketing AI AIDA Marketing Analytics Tools Template 95

ClearVoice

JUNE 22, 2022

To be visible on the SERPs and capture these leads, ensure you have the content ready for that intent. After all, their pages might appear on the SERPs and not yours. White papers. For example, searchers may be looking for pricing information about your company. Image Source: Google.com. Pricing pages. Category pages.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. White papers are typically pretty dry.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Conductor

MAY 12, 2020

Now, in the current state of the world, people are turning to search engines for just about everything, from tracking down toilet paper to refinancing their business to exploring new ways to revamp their morning routines. As a brand, it’s the right time to answer as many questions as possible. That’s where we come in.

Features 59

Features Blogspot Work Management SERP 59

Valasys

APRIL 29, 2021

Gone are the days when advancing your business means taking out a paper notice or dispatching a flyer campaign or visiting house to house. The more relevant is the content in your post, the higher you will show up on the SERPs. Modern times have changed how we collaborate and work. It is like using an X-ray machine.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

KoMarketing Associates

FEBRUARY 25, 2016

For instance, in my league, I had a great team on paper after the draft, with Jeremy Hill as one of my top running backs. 3) Google Analytics: It can be noted that searchers are using keywords you are not bidding on, but are still clicking on the organic SERPs.

PPC 120

PPC Paid Search Agency CPC Cost Per Click 120

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). The most traditional are still sticking with white papers and branded coffee table books.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Optinmonster

DECEMBER 26, 2022

When potential customers enter a search term, they see a search engine results page, or SERP. By adding relevant keywords to blogs, video content, white papers, and other content on your website, you can draw in search traffic looking for the answers that you’re providing.

Organic Leads 87

Organic Leads Traffic Organization Sales Qualified Leads 87

Conductor

FEBRUARY 22, 2022

Using SEO data, you can tell the story of the full organic traffic funnel, from content appearing on Search E ngine Results Page (SERP) , to clicks through to the site based on specific queries, to site organic pageviews, and on to eventual conversions. SERP additions: Keywords Everywhere. A few include: Programs: Screaming Frog.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. If you want to learn what your company’s average B2B sales cycle is, use this tool from GeckoBoard.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

KoMarketing Associates

OCTOBER 9, 2018

SEO software, such as SEMrush, can evaluate estimated traffic and what keywords a company is ranking for on organic SERP results. Long-form content (e-books, white papers). This can show you which of their blog posts performed well on social media, which is a good indicator of what might be popular with your own audience. Blog content.

Planning 123

Planning Budget Programs Marketing Plans B2B Marketing 123

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Maybe you’re at the top of the SERPs. Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives. Informational keywords include: I need to, how, what is, what are, best ways to, says @MikeOnlineCoach. Click To Tweet. Navigational keywords. Here’s the problem. Maybe you rank 48th.

Keywords 89

Keywords Intent Resources Top of Funnel 89

Directive Agency

SEPTEMBER 3, 2019

This helps your site find residency on more search engine results pages ( SERPs ). One example of a piece that has ranked substantially well in the SERP is an article we recommended a client of ours compose around construction-bidding websites. Let your audience know what you’re up to! Focus on furthering the relationship here!

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

QuanticMind

NOVEMBER 9, 2017

Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form. First, when running SEM for B2B campaigns, you must incentivize your visitors to enter your conversion funnel when they visit your website.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). No one goes looking for white papers. How to build an IA using keyword research.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Moz

NOVEMBER 8, 2019

Allyson Ettinger wrote this really great research paper called What BERT Can't Do. Consider things like featured snippets; consider things like just general SERP features. So it's this really beautiful pre-trained model that can be used in all sorts of ways. What are some things BERT cannot do?

Wikipedia 60

Wikipedia Training SERP Fulfillment 60

Moz

MARCH 12, 2020

That's the SERP feature that you'll see about halfway down the page, which often has a couple of questions and you can click on it and there will be a little featured snippet or paragraph of text that will help you answer it. But if you think about it, this is exactly the way you would write papers in college.

Content 71

Content Custom Publishing Case Studies Google 71

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60