The Point

SEPTEMBER 23, 2015

But if the only way to subscribe to the blog is through RSS, or email, you’re missing out on a large subset of leads who may prefer other channels. That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act. A simple text link will do the trick: White Paper: 5 Keys to. Download Now.

RSS 100

RSS Paper Case Study Case Studies 100

Biznology

OCTOBER 2, 2019

When a vendor was looking for a partner for a white-paper or someone to serve on a panel, I was the first to volunteer. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry. I was active on LinkedIn sharing articles, commenting and connecting.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Zoominfo

AUGUST 26, 2018

White papers. He finally got RSS-ted. The second page of Google. Why didn’t the marketing couple get married? They weren’t on the same landing page. What do content marketers use to wrap birthday presents? Why did Cookie Monster apply for a marketing job? He heard they were tracking cookies. Why can’t marketers see live musicals?

Planning 100

Planning Zoominfo Churn Rate Top of Funnel 100

Binary Demand

JUNE 27, 2023

On paper, B2B lead generation companies may be described relatively simply. This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Using RSS (Really Simple Syndication) feeds to cater information to readers who will be alerted whenever new content is added to the website.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. You can add: RSS feeds. Just paste a link into the RSS feed URL section and you’ll get a chance to choose the best feed URL: 3. Before you dive in, define your content hierarchy. This is a Scoop.it

Process 53

Process Optimization Curation RSS 53

Webbiquity

JUNE 25, 2012

One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Well-written white papers can also serve as effective long-term lead-generation assets. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

B2B Memes

NOVEMBER 17, 2011

It’s not just the paper version of magazines I’m pessimistic about, but the very concept. Paper pages just don’t translate well to the screen—the turns are slow, images build too slowly, the fonts are too big or too small. Another Nail in the RSS Coffin. A few years ago I would have been vitally interested.

RSS 100

RSS Paper Advertising Mediums Design 100

The Point

FEBRUARY 8, 2011

The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). Provide options for RSS, Twitter, and email and place them prominently where the casual visitor can see them. My contribution is reproduced (with permission) below.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

Tomorrow People

MARCH 5, 2012

Email addresses, RSS subscriptions and similar methods of engagement all serve to keep a visitor's memory and impression of a company or product at the forefront. In fact, buyers listed vendor websites and white papers or ebooks as two of the top three influences that helped them feel confident enough to make a purchase.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? It’s the working assumption of B2B marketers that prospects don’t want to be sold to. News and articles, at 84%.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Sales Engine

OCTOBER 16, 2015

But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. In case it is, make sure you have a value-added conversion mechanism (like a download form for a meaty white paper) so you learn more about who they are and what they’re interested in. #3. B2B Marketing Blog RSS.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Hubspot

FEBRUARY 26, 2019

I had an RSS feed of search-related blogs and news websites I would go through for a whole hour every day,” he says. I'm really interested in technical SEO so I look for blog posts, white papers, and research about site architecture and navigation, website speed and everything that goes into that, like structured data,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Biznology

FEBRUARY 5, 2013

I just popped over to check out his personal brand site and after reading one post, up popped a request to join his newsletter, Almost Timely News : 2) Valuable Content Offer — Instead of a content-based newsletter, many sites offer white papers or exclusive content from their sites. Sadly, too many of these are static updates.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

The Point

NOVEMBER 16, 2011

Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Is the sidebar littered with the usual default widgets like categories and tag clouds, or are there links to downloadable material like white papers and Webinars, all gated behind landing pages?

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Smashmouth Marketing

MAY 10, 2007

In a given day, I'll read a good 100-200 RSS posts per day in Google Reader. In my defense, because I'm expecting I'll need it: I realize I'm using up a piece of paper here. Tags: art knowledge rss green. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high.

RSS 100

RSS Paper Tagging Spending 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” Our blog has about 4,000 RSS and email subscribers.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Chris Koch

MARCH 26, 2010

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Very few writers are able to get their best thoughts out on paper without some help. Here are some ways to do it: Send them what interests you. Get ideas from customers. Have regular pitch meetings. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership RSS Enterprise Management Thought Leadership 100

Buzz Marketing for Technology

JULY 21, 2008

Entries RSS. Comments RSS. A Feed is B orn - RSS as the redeemer of humanity from IO? Blog about RSS, webfeeds and information overload.  Studies and papers on IO  . Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines.

Resources 100

Resources Product RSS Digg 100

Chris Koch

JANUARY 22, 2010

Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. For example, the landing page could be for a LinkedIn group you manage rather than the traditional white paper, newsletter, or Webinar. If they also comment on your blog, they are friends.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

JUNE 29, 2010

Before TV we entertained ourselves by interacting, making and doing, whether it was paper airplanes, a game of Yahtzee, or family harmonica night. TV watching on a per capita basis has increased for 50 years in a row, and that staggering amount of time has come largely at the expense of human connectedness and innovation. link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Ambal's Amusings

AUGUST 19, 2009

Conversion and Subscriptions: A great and easy to set KPI is your subscribers, especially through email and RSS channels. Having 10,000 followers on Twitter might not be a reliable sign of conversion, but having 15 new people subscribing to your email updates or RSS feed definitely is. To generate leads, you need to generate awareness.

Social Media 100

Social Media Media RSS Statistics 100

Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? RSS Newsfeeds.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

NuSpark Consulting

SEPTEMBER 9, 2012

You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. . • Placements: These are specific websites where you want to target your ads. The GDN ad planner assists in researching these placements. Interests and remarketing. Promote offers, content, webinars, or free demos/trials.

Display 100

Display Advertisements Advertising Lead Ranking 100

Buzz Marketing for Technology

JUNE 27, 2008

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. Submission deadline for paper submission: 23 June 2008. News as RSS Feed. International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications. to the APOSDLE Website.

RSS 100

RSS Paper Conference Training 100

Buzz Marketing for Technology

JUNE 15, 2009

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

Social Media 100

Social Media ROI Media Lead Gen 100

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. You can follow any responses to this entry through the RSS 2.0 Maybe now is time for some change. You can leave a response , or trackback from your own site.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. It allows for greater flexibility in how people choose to subscribe: via email, Twitter, RSS, or Facebook.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

NuSpark Consulting

NOVEMBER 16, 2011

Related Posts: Sales Best Practices include Marketing-Sales Alignment Permission Marketing Drives White Paper Relevance Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. Here’s the download link: Pay-Per-Click for Lead Generation eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

NuSpark Consulting

OCTOBER 24, 2011

Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc. If we’re seen as helpful and expert, they’ll approach us. There’s no longer a need to “sell” in a traditional sense. attract prospects.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Scoop.it

MARCH 26, 2020

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. With Content Monitoring, you can create content feeds based on: RSS feeds. On top of that, you want to be prepared for any potential communication crisis that your company might go through in the future.

Curation 74

Curation Press Paid Search Agency Content 74

Buzz Marketing for Technology

JUNE 27, 2008

The all papers presented at the Special Track are available at: [link]. What I like most is the combination of RSS feeds, bookmarks and widgets in one tab (section) according to a context. I did not find research papers about using the start pages in the learning. White Papers. TRIPLE-I '08 - Call for papers.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100