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B2B Marketing Insights - WE
APRIL 19, 2022
Our battle-tested process for building highly functional custom sites that accelerate growth will ensure your project lands where it needs to. Discovery – Once we know your goals, our Hendersonville web design agency will research your industry, target market, and competitors. What is the website design process?
Oktopost
OCTOBER 28, 2020
Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do.
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Sprout Social
NOVEMBER 19, 2020
For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. . In 2020 alone, Sprout added an impressive list of new partners that span the entirety of our platform.
Buffer
JUNE 8, 2021
As with the rest of the Buffer team, our Advocacy team was thrilled when we first experimented with a four-day work week in May 2020. Unique to this team, though, was a bit of wariness around the success of a four-day work week for a customer-facing team. As a company, Buffer has always had a high bar for customer support.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. We'll cover: 5 changes to shift the conversation from replacing churned customers to retaining more customers.
Conductor
JANUARY 21, 2022
But before we look ahead, let’s take a look back at 2021 through the numbers for a behind-the-scenes glimpse of how our customers are using our platform to boost their organic marketing and SEO results. Easily monitor and keep track of the impact of your SEO and content changes with Custom Annotations.
Litmus
JANUARY 16, 2020
What’s the first thing you think about when you hear the words “customer support”? Too often, thinking about customer support brings up negative memories of long wait times, call centers, robotic responses, and never getting the answer you need. At Litmus, we’re on a mission to prove this customer support stereotype wrong.
Advertiser: ZoomInfo
Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins. Hit your number with 100 Pipeline Plays. Close more deals with these winning plays!
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging.
Advertiser: ZoomInfo
In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. In this eBook, we will reveal the good and the bad from our own campaign, and highlight some key takeaways on how to improve your ABM strategies moving forward.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
Charlie Isaacs, CTO for Customer Connection at Salesforce, has the answer to that question, and many more on top of it. Join us for this fantastic second episode in our Salesforce efficiency series! During this Webinar, you will: Hear real-world examples of sales optimization based on data from connected devices.
Speaker: Brian Carroll, CEO & Founder of markempa
There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.
Advertiser: ZoomInfo
By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Advertiser: Showpad
When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs. So, what features do you need to consider?
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Like it or not, during the pandemic, with most of us spending more time than ever at our screens, the average attention span has fallen below the standard set by the goldfish — below six seconds. Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now.
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