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Letter From the Editor: Yes, We Have to Talk About Twitter. via @sejournal, @Amanda_ZW

Search Engine Journal

The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. For I have the pride, the privilege, nay, the pleasure of addressing my very first official “Letter From the Editor” to such an esteemed audience. I know, I know.

Twitter 82
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Are Pitch Letters The Cinderella Of Content Marketing?

Marketing Craftmanship

Both requirements are addressed by unsolicited pitch letters, which is the only genre of content marketing that delivers tailored content through a personalized solicitation process. How Unsolicited Pitch Letters Work. Here are a few of the logistics involved in using unsolicited pitch letters: • The process begins with research.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Understanding the Purpose of Your Blog Post Before you even think about typing that first letter, let’s get one thing straight: every blog post needs a purpose. Maybe it’s a fresh take on an old topic, an insider’s perspective, or a controversial opinion. And no, “because I felt like writing” doesn’t count.

SERP 246
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PR Insights: Is HBO’s hit show Succession actually a love letter to the PR industry?

Champion Communications

First and foremost, the show highlights the high-stakes nature of crisis communications, as the Roy family’s PR team is constantly working behind the scenes to ensure that their clients’ reputations remain intact, employing a range of tactics to sway public opinion and protect their business’s interests.

PR 62
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Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

Best Practices for Video Sales Letters 3.1 Best Practices for Video Sales Letters 3.1 Best Video Sales Letter Examples 4.1 Video Sale Letter Template 5.1 Video Sales Letter Script Template. Best Practices for Video Sales Letters. Here are our top tips for making your video sales letter a smashing success.

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How To Write A Professional Letter & Make A Lasting Impression

CoSchedule

There will likely come a time in your career when you’ll need to write a professional letter—whether to apply for a job, ask for a favor, or even politely resign. Writing a professional letter can seem like a daunting task at first. At a high level, you’ll want to structure your letter one of three ways.

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The Basics of Lead Scoring and Grading in Pardot

Heinz Marketing

In my opinion, I believe every B2B organization using Pardot should implement lead scoring to some extent. Grading assigns letter grades (A – F) and uses increments of 1/3 rd , such as A, A-, B+, and so on. This offers a more granular level of customization and lets you change the letter grade associated with each criterion.