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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Here are 10 of the top resources you can use to find up-to-date issues.

Trends 274
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Five Trends and One Unifying Vision 21st Century Leaders Should Focus on in 2022

Biznology

I shared with her top five trends we see in working with our clients: 1. And the good news is company leaders are responding. The good news is our clients are figuring this out. Companies will (and must) focus on their workforce’s mental health.

Trends 190
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Consent and transparency need to be top data privacy concerns for marketers

illumin

With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Even the smallest of businesses now have an online presence and protecting customer and employee data needs to be a top priority. Another consideration is your potential customer’s comfort and trust level.

Privacy 111
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Elevate B2B Marketing News Weekly Roundup: New B2B GTM Data, Adobe’s Annual Visual Trends, & Rising Creator Spending

Top Rank Marketing

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

Creating consistent, high-quality, user-focused content is the best way to achieve top rankings. If misinformation affects the user’s happiness, health, safety, or finances, Google will mark it as YMYL. Google also breaks down YMYL topics: News and current events. Health and safety. Journalistic news pieces.

SEO 331
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How Healthcare Brands Can Publish Timely COVID Content That Audiences Need

Contently

The surge in new content proved to be an interesting case study for healthcare publishers. There’s an overabundance of health content online, but it mostly consists of evergreen information on established domains like WebMD and Livestrong. Once the coronavirus hit, that all changed.

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How COVID-19 is Impacting B2B Technology Purchasing [Research]

Webbiquity

Just 14% of companies say they were “fully prepared for the effects of the public health crisis” when it hit–and that 14% figure may be optimistic. The good news for B2B tech vendors outside those specific areas is that nearly half of all IT spending is now targeted towards more general business needs.