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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” What this change means Let’s start with the impact that measuring key events can have on the career path of SEOs.

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Students are more into social media—is it good or bad?

Biznology

Let us look into the impact it has been showing on the students. More learning than ever: Students have taken to social media as a platform for fun and entertainment along with sharing views, opinions, and learning about what’s going on in the world. With the mobility option, students learn on the go.

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Activate Acquires Green Leads

Smashmouth Marketing

Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. When someone resigned for a career path decision, we celebrated it. But here we are fifteen years later with a company that has employed over 1200 people over four continents.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. Career Trajectory. My colleague wasn’t convinced.

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Career Advice for a Young Marketer

The Point

A few weeks ago I gave an informational interview to a local university student looking for advice on the best way to jump start his marketing career. Early in your career, however, there’s a lot to be said for learning to navigate the dynamics of working in a large organization. (I Work for a big company. Work for an agency.

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The Complete List of Professional Journalism Groups and Organizations

ClearVoice

Professional journalistic groups and organizations are committed to supporting and promoting the free practice of journalism and are committed to displaying high standards of ethical behavior in their reporting career. In addition, connections that are made between new and established journalists are great mentorship opportunities.

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Media Relations, Influencer Marketing & PR in 2020: An Interview with Brant Skogrand

Brandpoint

Brant Skogrand, APR, MBC, CPPM, has an incredibly impressive career, and after visiting with him over coffee on a snowy Minnesota morning, I got the sense that he doesn’t plan on slowing down anytime soon. I sat down to talk with him about his book, his career and public relations in general. Thomas in St.

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