Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! I am the first generative AI chatbot for search marketers.

Trends 138

Trends Mobile Advertising Best Practices Work Management 138

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Marketing technology optimization: The path to peak martech stack performance by Gene De Libero. Discover how to streamline your martech stack, drive real ROI and improve customer experience. Get MarTech! In your inbox.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Automation Enterprise Management 116

Martech

FEBRUARY 2, 2024

How will Google Topics perform when the range of topics is so limited and inevitably broad? Privacy Sandbox Topics Deals (Chrome). Get MarTech! The post OpenX Deal Library will compare alternatives to cookies appeared first on MarTech. Will alternative identifiers take first prize? CTV Deals (Samba TV).

Privacy 93

Privacy Advertising Benchmark High Quality Lead Advertisements 93

Martech

SEPTEMBER 8, 2023

This new approach to serving targeted ads stems from the interest-based targeting proposal known as Topics (part of the Privacy Sandbox Project). Topics last year replaced FLoC (Federated Learning of Cohorts) as the preferred way of allowing ad targeting. Users will be able to review topics assigned to their profile and remove them.

Google 117

Google API Privacy Paid Search Agency 117

Martech

DECEMBER 8, 2023

Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. The use of topic tags simplifies the process for users to discover your posts and engage with your brand.

Tagging 119

Tagging Paid Search Agency User-Generated Content Communities 119

Martech

DECEMBER 20, 2023

” He invites guests to discuss topics such as data ethics and boundaries of persuasion and to reflect on the ethical dilemmas marketers face. Marketing Over Coffee “MOC” covers everything from the latest in martech to “old school” offline marketing campaigns in a fun and informative way. Get MarTech!

Marketing AI 106

Marketing AI Ethics Planning Paid Search Agency 106

Martech

MARCH 20, 2024

Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability. The post The 2024 guide to email deliverability appeared first on MarTech.

Deliverability 102

Deliverability Email Marketing Open Rate Marketing & Strategy 102

chiefmartech

DECEMBER 10, 2023

Last week, Frans Riemersma and I published our Martech for 2024 report , an in-depth analysis of the evolving martech landscape in the gen AI era and the underlying forces of aggregation and composability that are shaping it. The post Missed our Martech for 2024 jam session? You can download a free copy here.

Aggregators 96

Aggregators Youtube Analysis Webinar Metrics 96

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics. Your first-party data is your best bet.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Content is organized into user-created boards called “subreddits,” which focus on particular topics. Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Get MarTech! 44% of U.S.

Mobile Advertising 85

Mobile Advertising Social Media Aggregators Communities 85

Martech

APRIL 7, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Product 106

Product Enterprise Management Copywriting User-Generated Content 106

Martech

MARCH 7, 2024

Dig deeper: How AI enhances multimedia content creation Vendor consolidation Vendor consolidation was not necessarily an official event theme, but martech consolidation was a definite vibe. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024. .”

Marketing AI 95

Marketing AI Work Management Marketing Management Vendors 95

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Making sense of composable CDPs: What martech buyers need to know by Craig Howard. Get MarTech! The post 2023 in review: Our 10 top articles on CDP appeared first on MarTech. Today: CDP. In your inbox.

Vendors 105

Vendors Buyer Need Segmentation ROI 105

Martech

MAY 4, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 108

Martech

FEBRUARY 7, 2024

The Privacy Sandbox initiative began in 2019 and, after proposing and then rejecting FLoC (federated learning of cohorts), seems to have settled on Topics as its targeting method. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you? Why we care.

Privacy 114

Privacy Google Advertising Agencies Paid Search Agency 114

Martech

OCTOBER 5, 2023

And now, this week’s roundup of AI-powered martech products, services and additions. Aircall’ s AI Starter Package provides call summaries, key topics, and talk ratios to help sales and customer support teams become more efficient and improve customer satisfaction. Get MarTech! In your inbox.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Mobile Advertising 114

Martech

OCTOBER 23, 2023

followers) Get MarTech! Individuals included on MarTech Experts to Follow lists post currently, frequently and substantively, on the specific topic of the list. LinkedIn: Ted Schadler (4.6K followers) X/Twitter: @TedSchadler (7.9K In your inbox. Business email address Subscribe Processing.

Digital Transformation 119

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 119

Martech

NOVEMBER 8, 2023

But all the drama around this topic has been lost in the sea of artificial intelligence hype. Click here to view more MarTech webinars. Click here to view more MarTech webinars. appeared first on MarTech. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business.

Webinar Metrics 86

Webinar Metrics Paid Search Agency Google Digital Asset Management 86

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. Get MarTech! The post AI-powered martech releases and news: April 4 appeared first on MarTech. That’s not good.

Marketing AI 65

Marketing AI Paid Content Marketing Management Forecasting 65

Martech

MAY 1, 2024

Remote interviews conducted through the Qualtrics platform with themes and topics summarized by Qualtrics AI. The post Qualtrics launches new Strategy & Research Suite for XM appeared first on MarTech. Beyond written answers to surveys, video feedback can convey sentiment and tone. Live one-on-one. Online panels.

Marketing AI 92

Marketing AI Research Marketing Management Marketing & Strategy 92

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. At the same time, look for the most popular keywords in your industry and make sure your business has content covering those topics.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Martech

JANUARY 18, 2024

Sometimes I use AI so much that it says, “I’m done talking about this topic.” Get MarTech! Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. That’s just not true.

Marketing AI 112

Marketing AI Customer Surveys Consulting Lead Scoring 112

Martech

SEPTEMBER 24, 2022

Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%). Get MarTech! Hot metaverse topics. Consumers were asked what topics they would be interested in related to virtual experiences or products.

Planning 117

Planning Customer Surveys Demographics Distribution 117

Martech

MARCH 22, 2024

Trendup AI for finding trending topics on social media. Sentiment analysis With AI able to quickly ingest vast amounts of online and proprietary campaign data, it can more easily pinpoint how people feel about a brand or topic across different websites. Get MarTech! Keywordinsights.ai for trending keywords in search.

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Get MarTech! The post This week’s AI-powered martech releases appeared first on MarTech. The economics of AI have been mostly ignored since the ChatGPT frenzy kicked off in December. Look for them to move center stage soon.

Multivariate analysis 115

Multivariate analysis Forecasting API Paid Search Agency 115

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Get MarTech! The post Interested in speaking at The MarTech Conference in March? appeared first on MarTech. In your inbox. Processing.

Conference 122

Conference Digital Asset Management Case Study Case Studies 122

Martech

SEPTEMBER 22, 2023

Note: Milton Hwang will be discussing topics related to this article along with Mike Kaput of the Marketing AI Institute and Theresa Kushner of Business Data Leadership at The MarTech Conference on September 26. Then, the operations/martech team loaded and tested creative assets and content into templates. Register free.

Digital Asset Management 117

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 117

Martech

MAY 11, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Features 106

Features Click Fraud Product Advertising Agencies 106

Martech

NOVEMBER 16, 2023

Now, here are this week’s new AI-powered martech products, features and enhancements. Lytics’s Lytics Interest Engine uses AI tools, including Google Vertex AI for Natural Language Processing (NLP), to create robust topic graphs that link profiles to real-time interests for seamless ad targeting across every major ad network.

Paid Search Agency 107

Paid Search Agency Planning Touchpoints Mobile Advertising 107

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Get MarTech! Why we care. Artificial intelligence (AI) is sprouting everywhere in marketing technology.

Marketing AI 97

Marketing AI Ideal Customer Profiles Features Product 97

Martech

JANUARY 16, 2024

The spread of political misinformation will erode trust on other topics as well. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech! A recent U.K.

Marketing AI 94

Marketing AI Paid Search Agency Companies Amazon 94

Martech

MAY 31, 2023

Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. While it has a broader media focus, the history he chronicles directly affects martech.

Work Management 105

Work Management Viral Marketing Marketing Management Cold Calling 105

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. Get MarTech! The post 2023 in review: Our 10 top articles on email appeared first on MarTech. Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. In your inbox.

Deliverability 100

Deliverability Copywriting Outreach Verticals 100

Martech

MARCH 11, 2024

Reddit Pro is a user-friendly interface that houses a range of tools for boosting engagement, such as: AI-powered insights : Businesses can leverage these insights – such as trending topics – to join or start conversations, connect with new and existing audiences and inform the way they interact with the platform. Get MarTech!

Tools 81

Tools Brand Identity Branding Comparison 81

Martech

APRIL 27, 2023

While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Get MarTech! In your inbox.

Marketing AI 86

Marketing AI Features Press Template 86

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Get MarTech! The post 2023 in review: Our top 10 articles on CRM appeared first on MarTech. Year’s end is the perfect time to review all the lessons learned in the last 12 months. Today: CRM. In your inbox.

CRM 97

CRM Ethics Acquisitions Ideal Customer Profiles 97

Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? Just because they’re looking at certain topics or even certain vendors doesn’t give any real indication of the timing of their in-market activity. The post The false allure of B2B intent data appeared first on MarTech.

Intent Data 104

Intent Data Intent B2B Peer-to-peer 104