NetLine

APRIL 11, 2024

Let’s begin with one of the more “controversial” subjects in modern marketing and NetLine’s bread and butter: Gated content. Marketers May Hate Gates, But Users Are Unbothered Contrary to the narrative surrounding it, our findings reveal demand for gated B2B content increased 14.3% Don’t hate the gate. of all content demand.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. Let’s define intent-based marketing initially with its workings. Intent data fuels personalized marketing. These signals trigger intent-based marketing. increase in web pages about it since 2016.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance. And is it working?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. With this approach, you’ll ensure consistent messaging across all formats and channels.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy Content Marketing Planning 296

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Formatting: Check that all formatting is correct. 94% of first impressions are based on how a website looks, so ensure the formatting and look of the website makes a positive impact.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Guest post by Priyanka Desai. What is a lead magnet? Worksheets.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Launch Marketing

APRIL 26, 2023

What does it take to get a product from ideation to market saturation? The answer is a well-defined B2B product launch marketing strategy. Align Marketing and Business Goals Goal setting may seem very basic, but it is a critical part of any strategy. Each plays a critical role in the product launch marketing strategy.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy B2B Marketing Product 117

Zoominfo

JUNE 30, 2019

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. They currently hold a market share of 87.81 Formats of Content for SEO Are Evolving. Google is still king.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. Even though eBooks were the most in-demand format for users (representing 43.3% of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Are your marketing emails meeting your goals? Download it now! Get to the point.

Email Marketing 117

Email Marketing Design B2B Marketing Practices 117

Webbiquity

NOVEMBER 15, 2019

When you create eBooks , you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. How can eBooks help my business?

Opt-in 163

Opt-in Top of Funnel Business Ad Exchange 163

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. While AI still won’t take your marketing job , it can help you be more productive. Content curation helps both marketers and readers save time by automatically finding interesting, high-quality content from various sources.

Marketing AI 310

Marketing AI Curation Content SERP 310

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Launch Marketing

FEBRUARY 8, 2023

Every new B2B product needs a sound marketing plan to foster awareness and ultimately revenue growth, but before you can walk, you must learn to crawl. Read on, to learn about the four essential elements of a product launch marketing plan. Supported by the marketing strategy , these channels were chosen to reach the target audience.

Planning 118

Planning Marketing Budget Creation Marketing Plans Product 118

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Stevens & Tate

APRIL 5, 2021

A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Quality content has a specific purpose, format, and topic.

Lead Generation 72

Lead Generation Marketing Qualified Leads Generation Content Marketing 72

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook. The advantages of building ebooks from blog content. Jump ahead.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Optinmonster

APRIL 26, 2022

Do you want to learn how to sell an eBook on WordPress? We will show you how to use the best digital download plugin to sell your eBooks. In this article, you will learn the best way to sell eBooks online with WordPress. Digital products like eBooks are a relatively easy way to make money on your WordPress website.

Amazon 84

Amazon Bundling Opt-out Purchase 84

Stevens & Tate

MARCH 27, 2020

A foolproof solution to your lack of leads as well as website foot traffic is lead generation content marketing. We as marketing agencies feel pressure to stand out from the pack with remarkable content that converts our website’s visitors into potential leads. Quality content has a specific purpose, format, and topic.

Paid Search Agency 78

Paid Search Agency Lead Generation Advertising Agencies Ad Agencies 78

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. eBooks represented 33.6% You don’t need the entire B2B market to buy from you. increase YOY.

Demand 52

Demand B2B Webinar Metrics Intent 52

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

ClearVoice

APRIL 27, 2022

Publishing a book of any format is a significant accomplishment. If you desire to publish an ebook in the near future, here are 10 clear steps to help you make it a reality with less stress and more clarity. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet.

Copyright 97

Copyright Business Amazon Distribution 97

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

ConvertKit

MAY 14, 2021

There’s a critical step between “I’ve created an ebook” and “I made a sale!”. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. If you already have a site set up, adding an ecommerce tool to help you sell your ebook is actually pretty simple. Yes, really.

Marketing Websites 101

Marketing Websites eCommerce Top of Funnel Landing Pages 101

NetLine

DECEMBER 20, 2022

It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. . But while we love webinars, we need to acknowledge something about the format. Webinars Are Bottom of Funnel Content Format. Marketers have always been obsessed with volume. We love webinars.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Sharpspring

AUGUST 31, 2021

Growing in popularity, eBooks are relevant pieces of digital media that businesses use to drive all sorts of marketing goals. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer. Developing the skillset for creating eBooks that convert is a powerful tool for any marketer.

Conversion 63

Conversion Marketing Automation Services Pricing Price 63

NetLine

FEBRUARY 15, 2024

In this rapidly evolving landscape of B2B marketing. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. Innovations Across Industries The guide doesn’t just stop at content formats.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Brandpoint

MARCH 15, 2023

Which digital marketing tool is best for manufacturing? If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

The Lead Agency

MARCH 16, 2021

There’s a reason why approximately 85% of B2B marketers have integrated email marketing into their campaigns – because it works. In fact, 45% of B2B marketers say email is the most effective digital marketing channel. Why B2B email marketing? Types of B2B email marketing. B2B marketing automation.

Email Marketing 127

Email Marketing B2B Marketing Work Management Marketing Management 127

ClearVoice

FEBRUARY 3, 2021

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is an ebook? Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Salesforce Marketing Cloud

APRIL 1, 2022

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Read stories of marketing automation success. Download the ebook.

Marketing Automation Services 98

Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

DivvyHQ

FEBRUARY 1, 2021

Ebooks can be a very valuable format for content marketers. Does anyone really read ebooks? Let's dig into the data and see if ebooks should be part of your content marketing mix. But it is worth the time to develop this content?

Marketing Mix 55

Marketing Mix Content Content Marketing Thought Leadership 55