Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. Home algorithm tips for marketers. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Suggested Videos algorithm tips for marketers. Search algorithm tips for marketers.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. But digital marketing experts disagree.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Valasys

APRIL 22, 2024

If you have a business and want to stay competitive in today’s market, you must generate new leads. However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology? However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology?

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Salesforce Marketing Cloud

NOVEMBER 4, 2021

MYTH #1: Translating data requires specialized degrees. FACT : Many people without specialized degrees in data science or analytics have a natural ability to connect the dots between data points within datasets. MYTH: You should never challenge what the data tells you. Mike Jacobs, VP Performance Marketing, Etsy.

Correlation 98

Correlation Merchandising Opinions Training 98

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Mass Analytics

DECEMBER 19, 2022

Embracing a Contemporary Marketing Mix Modeling Approach Using Pooled Regression. In a world characterized by the increasing availability of data, classic Marketing Mix Modeling based on national modeling falls short of marketers’ expectations when it comes to the provision of granular insights necessary for data-driven decision-making.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. A few whispers of crazy AI claims and the entire marketing community is up in flames! AI is not taking over SEO. Of course not!

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Navigate the Channel

MAY 18, 2023

But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. A bonus in the customer service arena is Morgan’s addition of analytics, ethics and data privacy. Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini, Ph.D.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. What you should look out for as well as some myths to notice: 1 – Assumptions Kill Buyer Personas. And the results are plenty of Johnny the IT Guy or Mary the Marketing Wiz type of buyer personas that do no one any good.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful. The best part?

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Navigate the Channel

SEPTEMBER 27, 2023

The myth endures that creative types are neurotic, overly sensitive artists—or worse, that they don’t understand or care about business. The myth has legs, as marketers say. The fact that how they see the world makes it easy to shrug off their potential contributions to your marketing effort beyond an adlob or finished campaign.

Creativity 65

Creativity Effectiveness Marketing Proposals Work Management 65

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. Organic vs paid social media: 12 myths vs realities. Six powerful B2B marketing tactics you may be missing. 10 most inspiring digital marketing stories of 2016. I love these end-of-year articles and so do you.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Convert

JULY 8, 2022

As the Head of Product Analytics at Hopin and the founder of CRAP Talks (Conversion Rate Optimisation, Analytics & Product Talks), Bhavik Patel knows a thing or two about what it takes to implement a successful optimization campaign. What is the most annoying optimization myth you wish would go away?

A/B testing 98

A/B testing Paid Search Agency Domain Click Rate 98

chiefmartech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. These are good paying jobs: Super interesting work, at the center of marketing innovation, well-paid and often on a track to fast promotion and career growth? Marketing Ops: “Maestros” Orchestrating Marketing.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. So here’s your shortcut around the most prevalent demand generation myths.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

Engagio

DECEMBER 26, 2018

Jon explains what causes good marketers to execute bad ABM and fall victim to the hype cycle, then ends the post with things you can do now to avoid disappointment. Introducing Engagio’s All-New ABM Market Map. Now, we’re pleased to unveil the all-new ABM Market Map, updated with everything we’ve learned in the last few years!

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Litmus

JANUARY 8, 2021

Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. Source: Litmus Email Analytics. to help us put an end to the myth of spam trigger words. Here’s what spam filters actually look at.

Deliverability 109

Deliverability CAN-SPAM Domain Trigger Marketing 109

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Bring in the marketing team. Get frustrated with marketing and sales. Bring in the sales team. Start again.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Marketing Insider Group

DECEMBER 1, 2023

As an experienced marketer and seller, I’m painfully aware of how sellers often listen only to ‘recognize a need’, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate. By listening for something specific, we end up taking away a myth as meaning.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

B2B Digital Marketer

DECEMBER 8, 2022

Test yourself and know how you can become a savvy marketer. There are a few key characteristics that can help you determine if you are a savvy marketer. First, a savvy marketer is always learning and staying up-to-date on the latest marketing trends and techniques. How can you know you’re a savvy marketer?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing & Strategy Ad Agencies 52

Go Beyond SEO

JANUARY 25, 2024

Understanding SEO Consultant Services and Their Importance When considering the expansive world of digital marketing, understanding the intricacies of SEO consultant services becomes vital. One particularly stubborn myth is the expectation of instantaneous results. ” – Google.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 118

B2B Thought Leadership Transparency Thought Leadership Click Rate 118

BenchmarkONE

JUNE 29, 2022

Inbound marketing is a tactic employed by almost every business that has an online presence. By offering a strong marketing strategy that successfully pulls in leads, you’ll be able to keep your clients happy and work on building a retainer business for more reliable income. . Content Marketing . Website Strategy. Top of Funnel.

Paid Search Agency 66

Paid Search Agency Top of Funnel Inbound Marketing Advertising Agencies 66

Salesforce Marketing Cloud

SEPTEMBER 29, 2022

Myth #1 – Shareholders are the key to achieving net zero. Myth #2 – Going for net zero will only make things more expensive for your customers. Myth #3 – You need a top-down approach to solve your carbon problem. Myth #4 – Decarbonization is simple. Don’t make them go it alone. .

Enterprise Management 52

Enterprise Management Work Management Business Lock-In 52

Convert

AUGUST 5, 2022

Our guest today is Siobhan Solberg, a measurement marketing and optimization mastermind, founder of Raze, and podcast host at Marketing Unf*cked. She’s also an advocate for sustainability, privacy and ethics in marketing. Psychology, Statistics, Marketing, etc. Basic Statistics Research Analytics/Measurement.

Ethics 98

Ethics Eye-Tracking Statistics Privacy 98

Convert

AUGUST 19, 2022

CRO veteran Tim Mehta, Director of Growth Marketing at Lucid Software, has seen firsthand how CRO can benefit more than just revenue growth. My background really started in marketing strategy and morphed into analytics, then testing. Basic statistics/analytics. Interview with Tim Mehta. Tim, tell us about yourself.

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

Marketing Craftmanship

MARCH 21, 2014

Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 100

Newsletter Marketing Mix Word of Mouth B2B Thought Leadership 100

Crimson Marketing

OCTOBER 15, 2015

There are many myths surrounding digital marketing solutions. Let’s review these 15 digital marketing myths and their corresponding truths: 1. Marketing tools make your life more efficient and automated. As with any other function of marketing, SEO is constantly evolving. ” ( Marketing Land ).

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Zoominfo

DECEMBER 19, 2018

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Tony Zambito

MARCH 6, 2016

According to various studies over the years (by credible institutions such as Harvard) regarding market and customer research, approximately 80% or better of B2B customer research is conducted to reinforce current assumptions about customers. Myths Hurting B2B Marketing And Sales. What is this big problem?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles B2B B2B Sales 100

Convert

DECEMBER 9, 2022

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Conversion Optimization Certification (Digital Marketer). What is the most annoying myth about optimization? Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL).

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Pam Didner

JANUARY 26, 2020

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! And this conference is jam-packed with essential B2B topics from customer-centric experience, demand generation, account-based marketing, artificial intelligence (AI), to marketing analytics and more. I am super-excited.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

chiefmartech

AUGUST 28, 2023

At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?”

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

6sense

JUNE 14, 2016

A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. And every time I see this discussion play out to eureka moments for marketers, it makes me that much more passionate about everything we’re doing as a company at 6sense.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Martech

OCTOBER 13, 2021

Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a complex business.

Digital Asset Management 108

Digital Asset Management Marketing Management Peer-to-peer Vendors 108

Biznology

OCTOBER 31, 2012

B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. .

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80