WebMarketCentral

MARCH 24, 2009

The publisher defines social media marketing and PR as "the practice of facilitating a dialogue and sharing content between companies, influencers, prospects and customers, using various online platforms including blogs, professional and social networks, video and photo sharing, wikis, forums and related Web 2.0 In It Came from Facebook!

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JULY 15, 2009

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Her post provides more details about the purpose, goals and future plans for the BMZ site. Traffic continues to grow and the number of featured bloggers has doubled.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

OCTOBER 22, 2009

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI. Social Tagging.

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

SEPTEMBER 12, 2008

You're a marketing star. You have more creativity than Jeff Koons , your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame. That is, are you engaging and retaining your customers, as well as marketing to them? But are you hitting the mark where it counts?

Peer-to-peer 20

Peer-to-peer Planning Word of Mouth Loyalty 20

WebMarketCentral

OCTOBER 8, 2008

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

NOVEMBER 5, 2007

Last week I got an update from Jared Reitzin , CEO of digital marketing firm mobileStorm and creator of the Entrepreneur Success blog. Jared's blog covers topics such as the latest laws surrounding digital marketing, as well as multi-channel marketing and new marketing technologies. JR: Don't go half-ass with your brand.

Enterprise Management 20

Enterprise Management Paid Search Agency Work Management Marketing Budget 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Social Tagging Web Marketing.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

FEBRUARY 20, 2008

The first step in crafting a marketing plan is to determine overall strategy, and among the first questions to ask when thinking about the strategy are "What do I want my brand to stand for?" The (marketing emails) that really irritate me are the offers that get sent repeatedly with the exact same messaging. What are they doing?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 6, 2007

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success. B2B viral marketing campaigns are most likely to be shared among mid-level decision makers and influencers.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

DECEMBER 29, 2008

Sugar explained the plan. Except things didn't go quite as planned. That, and dodging bullets in the rough-and-tumble world of search engine marketing. ** technorati tags: Google AdWords, search engine marketing, SEM, CTR, ROI del.icio.us Tags: Web Marketing. "Sure," I said, taking another sip of my drink.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

OCTOBER 1, 2007

Among them: Jill Konrath, author of Selling to Big Companies : Avoid "trash talk"—over-used marketing-ese such as "unique methodologies" or "one-stop shopping"—in favor of focusing completely on your prospect's business and the impact you can have on it. Great plans are worthless without great execution.

einsof 20

einsof Lead Generation Lead Scoring Lead Ranking 20

WebMarketCentral

AUGUST 14, 2007

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. This increased the level of participation and ownership that audiences had with the content and speakers, as well as forced speakers to plan months before their actual presentation date. And they did it for FREE.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media? product sheets and case studies).

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

OCTOBER 16, 2005

It's not the most elegant of acronyms, but it is a solid approach to new marketing campaigns or roles. I was recently pointed to a report from Spencer Stuart titled “A Blueprint for Top Marketers' First 100 Days.” It's short and worth a read, but I was expecting more of a detailed roadmap. What's been considered, but not tried?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

MAY 7, 2008

Jared Reitzin , CEO of digital marketing platform provider mobileStorm , uses humor, logic, passion, and one or two inappropriate words to blast mobile carriers for censorship, inefficiency and short-sighted business practices. Do wireless carriers abuse their power to infringe on the free speech of competitors and controversial groups?

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. But with planning, social media can unquestionably produce results for business. Isn't that clever?

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

JULY 25, 2007

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

Webcast 20

Webcast Advertising Benchmark Webinar Metrics PR 20

WebMarketCentral

SEPTEMBER 14, 2007

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

WebMarketCentral

APRIL 17, 2007

I recently caught up with Lee Smith, CEO of web marketing services firm Persuasive Brands , to talk about his views on what works in web marketing. Lee Smith (LS): Prior to starting Persuasive Brands, I was the founder, President, COO and acting CEO of a leading online market research firm.

Work Management 20

Work Management Marketing Management Search Engine Marketing Lead Gen 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JANUARY 2, 2008

Another quick story from personal experience: Company A released a product into the market, let's just call it Model 1, that failed miserably at meeting customer expectations. Seriously, that was the plan. And while you're at the site, consider participating in their new Marketing Outlook 2008 study.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

JUNE 25, 2007

MediaPost reported this morning that Ziff Davis has announced plans to sell off the magazine titles in its Enterprise Group to a private equity firm.

CMO 20

CMO Planning Contact Marketing Cost 20

WebMarketCentral

OCTOBER 16, 2007

The VAR business has not really changed much over the years so I came up with a plan to improve it. The plan focused on building a Self-Service platform that would benefit everyone involved in the enterprise sales process; the end-user, purchaser, large system integrator (prime contractors like Lockheed Martin, EDS, etc.)

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. From Terry I learned that almost anything is possible, with the right plan and execution.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

FEBRUARY 12, 2007

ON24 , a producer of webcasting and rich media marketing campaigns for B2B companies, recently released its annual ON24 Insider on Publishing: Key Webcasting Findings for the Publishing Industry report for 2006. Average attendance per event increased by about 9%. - Podcasts are also less expensive to produce.

Webcast 20

Webcast Trends PR Marketing Mix 20

WebMarketCentral

NOVEMBER 30, 2006

While working on a PR and marketing plan recently, the question came up: are blogs more of a PR tool or a marketing medium? Blog marketing" outscores "blog PR" on a Google search by a margin of about five to two, and you'll find four times as many books about blog marketing at Amazon as you will about blog PR.

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 4) Read Chris Baggott's Email Marketing Best Practices blog. 2) Be careful with subject lines and content.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

SEPTEMBER 2, 2008

Your boss (or client) wants to see what kind of results you've been getting from that latest search marketing program. Widgenie is a free widget-building tool (a fee-based, secure, corporate version is planned) that enables non-technical users to easily upload some data, build a Widgenie widget, and share it anywhere on the web.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

OCTOBER 19, 2009

What can SEO professionals learn from traditional marketers? Why do SEOs forget about REAL marketing? How can you get new pages indexed by Google more quickly? What key aspects of SEO should you consider when doing a site redesign? Which SEO tactics should you avoid?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

APRIL 6, 2009

Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MAY 11, 2009

Titus Hoskins has compiled a useful list of 10 factors to include in SEO projects, from the basic content /keywords / links to taking advantage of Google Webmaster Tools , article marketing and building traffic hubs within your site structure.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

FEBRUARY 1, 2008

Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. WebMarketCentral (WMC): What did you do before Marketing Interactions? Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc.,

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. If you are planning to use these for SEO, check for do-follow status first. Which social bookmarking sites have the most clout?

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO 20

SEO Best Practices Adwords Copywriting 20