WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 31, 2006

While targeted direct mail is clearly form of micromedia, and advertising during the Super Bowl is clearly not, the boundaries of what constitutes micromedia are somewhat fuzzy. Targeted direct mail is among the oldest forms of micromedia, thought mailbox clutter is rendering it increasingly less effective.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

JUNE 8, 2007

Our typical customers mails weekly or every two weeks and needs a wizard-based solution enabling them to build their own graphical email. JP: We focus on smaller companies but because we've got a great solution, we often find ourselves with customers from smaller divisions of very large companies. JP: You name it!

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. Growing existing customer business requires ongoing communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

MAY 23, 2007

AD: Personal sales, telemarketing, direct mail, email and affiliates. AD: An interest in providing what is useful content, media and continuing education. WMC: How do you market and promote your business? AD: Judge people by their actions, not their words.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

DECEMBER 11, 2008

Be creative, and mix it up between phone, snail mail and email. It costs less to convert someone who is already familiar with your company and has already expressed an interest in your product(s) but just wasn't ready to buy immediately than it is to generate an entirely new prospect. So be like a three-yar old.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

JANUARY 29, 2007

ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Linkshare Online advertising and search marketing programs specifically for B2C e-commerce retailers.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

APRIL 21, 2008

Much like web hosting, email outsourcing is pretty much a no-brainer for all but the highest volume mail senders; email providers have already made the investments in deliverability, CAN-SPAM compliance, HTML tools and reporting, so there's no reason to build your own. Hosted marketing email services are almost a commodity.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

JULY 24, 2006

These services let you customize your stat page with tools like news feeds, RSS feeds (such as your favorite blogs), local weather, your address/contact book, a dictionary, to-do lists, online file storage, mail and IM, photos, Web search, sports scores and more.

RSS 20

RSS Stats Internet Marketing Contact Marketing 20

WebMarketCentral

OCTOBER 6, 2008

Charles Watson , Senior Vice President of Marketing and Sales for BLUEROADS, suggests that many channel chiefs lack the "alpha mail" orientation of their direct sales counterparts, and thus continue to make small, "safe" investment in low-return activities like training programs and partner portals.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 17, 2009

WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.). WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

AUGUST 1, 2007

Spread your viral campaign through direct mail postcards to your house list ads in trade publication print ads. Other Viral Promotion Tactics Trade shows – promote your viral content (microsite, video, blog etc.) in your booth. Arrange cross-promotion campaigns with partners; another tactic that's tough for start-up companies.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

AUGUST 27, 2007

To maximize opportunities, the first email should be followed up with a second (unless the prospect opts out, of course), then ideally both a direct mail piece and phone call to those prospects who provide valid contact information.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 29, 2009

They would actually send me promotional mail for the dial-up service. Sending them more junk—information they can't use or that isn't relevant to them—makes your company look out of touch and reduces your ability to get the sale. Quick example: I used to have high-speed Internet service through AT&T.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

NOVEMBER 24, 2006

It offers a useful set of project management features: - To-do lists with task assignment - Milestones with date assignment and automatic e-mail notification as due dates approach - An online document/message creation tool with feedback tracking (great for group editing) - File-sharing for documents, graphics, Excel files, etc.

Work Management 20

Work Management Marketing Management Consulting Advertising Agencies 20

WebMarketCentral

NOVEMBER 3, 2008

The e-mail newsletter: a key weapon in your SEO arsenal by DMNews Loren McDonald , formerly of J. William Flaiz , VP of SEO at Razorfish , offers a guide to SEO for very large websites, from site architecture and internal linking strategies to social media and reputation management.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

SEPTEMBER 25, 2008

This is even more effective than worse practice #3 above at making your outreach practices appear automated and oblivious, and guaranteeing you a spot in the blogger's junk mail folder from that point forward. Just send that same blogger another message that completely fails to acknowledge their response. Don't acknowledge coverage.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

OCTOBER 16, 2006

The best argument I've heard for non-capitalization of "web" is that the web is a medium for distributing information; we don't capitalize "mail," "phone," or "fax," so we shouldn't capitalize "web." Other sources merely reflect widespread confusion. That said, at this point, you can still get away with either.

Internet Marketing 20

Internet Marketing Advertising Mediums Distribution Template 20

WebMarketCentral

MAY 20, 2006

But regardless, it is simply ludicrous to assert that government agencies obstensibly tasked with defending our safety and freedom shouldn't have access to the same information as someone wanting to sell us cars or mail out coupons for toothpaste. ** Terms: NSA phone records, online privacy, Acxiom, credit reporting, lifestyle data The Web marketing (..)

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

AUGUST 29, 2005

The company has been using a wide variety of marketing tactics for some time, including search engine marketing / pay-per-click, print, direct mail and email marketing, but decided to hire an outside telemarketing firm to test that tactic as well. I don't know if Brad has read the book or not, but he certainly gets it, and lives it.

Telemarketing 20

Telemarketing Search Engine Marketing Contact Marketing Tactics 20

WebMarketCentral

JUNE 18, 2008

That meant replacing print brochures with PDFs, post-mailed newsletters with emailed newsletters, road shows and seminars with webinars, and print ads with online advertising, including search."

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JUNE 4, 2007

E-Commerce Times has reported that the FTC is investigating these deals because " Privacy issues and antitrust concerns go hand-in-hand, since the mergers mean combining overlapping databases about consumers' online behavior, from search terms and e-mails to digital photo collections and advertising clicks."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

SEPTEMBER 2, 2005

So Big Brother is now searching your mail and FedEx packages as well. And Minnesota " intends to work with the U.S. Postal Service and commercial transportation companies to monitor cigarette deliveries to residential addresses." Wisconsin governor Jim Doyle is one of the few sane politicians fighting this practice.

Cross-Selling 20

Cross-Selling Act-On Internet Marketing Privacy 20

WebMarketCentral

SEPTEMBER 24, 2005

"These percentages are indicative of visitors who not only willingly chat with our greeters but also trust them to leave their phone numbers along with e-mail addresses for further contact. In contrast, only about 3 percent of visitors leave their contact information on a site and that mostly is just an e-mail address. "To

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

APRIL 1, 2006

Direct telephone calling to clients and prospects. Publish original research and articles every quarter. * Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

OCTOBER 7, 2005

Down the road, I'd like to do a direct mail piece to women's organizations. YD: We don't do much marketing, other than writing in Lip-Sticking (my marketing to women online blog) and Aha! our authors-helping-authors blog). We've been very fortunate to have clients come to us via referrals. I speak, also.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

SEPTEMBER 24, 2007

Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing. Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 21, 2009

Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Flock Flock is a "social web browser" that integrates email, photos, video and social media sites into a single interface, while simplifying sharing and publishing.

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

OCTOBER 26, 2007

These tactics beat PR, direct mail, offline advertising and online banners. In addition, MarketingSherpa reports that SEO and PPC campaigns are rated as providing the second- and third-highest ROI of marketing tactics, trailing only house list email marketing.

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

FEBRUARY 13, 2009

Profit Week: E-Mail Marketing by MineThatData Kevin Hillstrom provides a thought-provoking look at the current state of email marketing, where "we celebrate a 0.15% response rate" and concludes that the model is broken.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

SEPTEMBER 11, 2005

AM: Podcasting, advertising, email newsletters, media coverage, direct mail, webcasts, and calling. That means I hate letting anyone down. Our clients use this trait to their advantage. WMC: How do you market/promote your business? Or yes, there's the secret weapon that we use too, but if I include it in this question I'd have to kill you.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20

WebMarketCentral

JULY 2, 2008

On paper, in an envelope, through postal mail which took days to deliver (much longer if overseas). Now we have Netflix and pay-per-view and video stores and cable; we can watch movies, in widescreen high-def format, shortly after they leave theatres, commercial-free, on big flat panel TVs. Or communications. There was one phone company.

Skype 20

Skype Cable Best Practices Television marketing 20