Zoominfo

MAY 19, 2020

Spam” is not a legal term, and definitions vary. But is Spam Legal? In fact, SPAM IS LEGAL in the United States. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. So to reiterate: It is legal in the U.S.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Zoominfo

OCTOBER 10, 2023

Due to robust data-protection initiatives such as the European Union’s General Data Protection Regulation (GDPR), there are legal limits on what data can be accessed by certain entities, how and when that data is accessed and retained, and the extent to which that access must be disclosed to end-users.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.

Enterprise Management 121

Enterprise Management Work Management Marketing Management Privacy 121

Salesforce Marketing Cloud

JANUARY 8, 2024

They also offer legal protection if a disagreement between the two parties ever goes to court. A sales contract is a legally binding agreement between a buyer and seller that outlines the mutually agreed upon terms of a transaction. Larger transactions, however, merit a contract to be reviewed by legal counsel.

Process 110

Process Practices Terms and Conditions Work Management 110

Martech

FEBRUARY 26, 2024

The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. Department of Justice, which has accused it of unlawfully monopolizing the search market. antitrust law. antitrust law. What Google is saying. Get MarTech! In your inbox.

Paid Search Agency 110

Paid Search Agency Google Companies Mobile Advertising 110

Visitor Queue

APRIL 21, 2024

In terms of lead generation, compliance with regulatory requirements is not just good practice, it’s a legal requirement. There are different laws and regulations based on where you live that you need to be aware of. If you’re in Canada, you need to be familiar with CASL, or the Canadian Anti-Spam Legislation.

Lead Generation 62

Lead Generation Generation Leads Lead 62

Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). In your inbox.

Marketing AI 109

Marketing AI Paid Search Agency Enterprise Management Gartner 109

Martech

APRIL 3, 2023

Given the immense excitement created by the availability of ChatGPT and similar tools, it was perhaps too easy to overlook warnings emerging from the legal profession over the last few months that it could run afoul of European data regulations — regulations which, in many ways, have become a de facto global standard. A legal requirement.

Marketing AI 139

Marketing AI Training Course Tools 139

Martech

JANUARY 9, 2024

Influencers who manage their own partnerships will have varying levels of experience and expectations regarding compensation and contract terms. Overly complex agreements can be a deterrent for some creators, so it’s best to keep legal and contractual requirements straightforward. Don’t forget the legal bits. Keep things simple.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

MAY 8, 2023

With every new wave of social trends come unanticipated legal consequences. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Fair use : US legal doctrine that allows for circumstances when copyrighted material can be copied and/or used without permission.

Copyright 110

Copyright Social Media Media Guidelines 110

Webbiquity

APRIL 24, 2024

If your current tools aren’t ideal for supporting your long-term growth goals, it may be worth investing in alternatives. Keeping organized with your paperwork helps avoid legal, regulatory, or payment snafus. Make sure the applications and systems you have in place are actually the right tools to manage your growth.

Practices 142

Practices Tips Work Management Marketing Management 142

Sprout Social

SEPTEMBER 26, 2023

Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. It’s also crucial to pay careful attention to the terms and conditions (T&C) as the situation is unique in the case of AI vendors. Please review our full disclaimer before reading any further.

Marketing AI 109

Marketing AI Enterprise Management Work Management Marketing Management 109

Martech

FEBRUARY 1, 2024

The questionnaires were developed by industry privacy lawyers and over a half dozen law firms that participated in the IAB Legal Affairs Council. The IAB Diligence Platform is built on the SafeGuard Privacy Platform, which includes updated state law assessments and a vendor compliance hub. Get MarTech! In your inbox.

Privacy 117

Privacy Tools Advertising Agencies Vendors 117

Marketing Insider Group

SEPTEMBER 15, 2020

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. Outside of these two topics, what else is the Legal audience consuming? Court is Now in Session: Exploring the Nuance of the Legal Audience. By selecting the U.S.

Work Management 217

Work Management Content Marketing Management Paper 217

Zoominfo

MAY 19, 2020

Spam” is not a legal term, and definitions vary. Try it Now But is Spam Legal? In fact, SPAM IS LEGAL in the United States. That is, whether your email is solicited or unsolicited, and whether it is highly targeted or not, have nothing to do with legality under U.S. So to reiterate: It is legal in the U.S.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Webbiquity

DECEMBER 19, 2023

8: The 12 Best Competitive Intelligence and Benchmarking Tools Here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. If you have in-house teams, encourage them to read everything they can about new industries you plan to market to.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

nDash

JULY 14, 2022

Are you seeking exceptional legal content for your website? Many businesses offer legal content writing. How many agencies attract writers who are lawyers, retired lawyers, and legal professionals? Of these writers, how many are positioned to work with you on terms that make professional sense for everyone involved?

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Martech

NOVEMBER 29, 2023

At its core, the GDPR is built on foundational principles aimed at safeguarding personal data, which include the lawfulness, fairness and transparency of data processing, stipulating that personal data can only be gathered for legal and legitimate purposes. Support services. In your inbox. Business email address Subscribe Processing.

Digital Asset Management 124

Digital Asset Management Work Management Privacy Marketing Management 124

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. We must always serve the best interests of consumers.

Paid Search Agency 111

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 111

Martech

OCTOBER 6, 2023

Adopting tools to address the mishandling of Personally Identifiable Information (PII) is crucial for advertisers as it can mitigate legal repercussions, safeguard reputation, and preserve customer trust. Email redaction is automatically enabled by default for new web data streams. Why we care. Get MarTech! In your inbox.

Features 128

Features Marketing Analytics Tools Google Demographics 128

Martech

JANUARY 2, 2024

Dig deeper: Generative AI faces more legal and regulatory challenges Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. While ChatSpot is trained by HubSpot to help perform tasks within the platform, its genAI component is powered by ChatGPT. Get MarTech! In your inbox.

Copyright 119

Copyright Marketing AI Training Hubspot 119

SmartBug Media

AUGUST 29, 2023

Legal Issues In many jurisdictions, such practices can violate data protection and privacy laws. Noncompliance with these regulations can result in severe financial penalties, legal consequences, and reputational damage. Let’s discuss three major implications that buying lead lists can have on your business: 1. We’ve got you.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. On the other hand, SEO allows you to reach potential clients who are searching for legal services online, regardless of their location. There are currently more than 1.5 And while all 1.5

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Martech

JANUARY 3, 2022

federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Adhering to data ethics laws puts marketers on the right side of the legal battle and improves customer satisfaction levels by giving them what they want. Partner with legal teams. Whether it’s GDPR, CCPA, or upcoming U.S.

Ethics 140

Ethics Trust Marketing Ad Building Planning 140

Martech

MARCH 20, 2024

they also will help you avoid potential cultural issues or misunderstandings in terms of translations. Involve legal and IT sooner rather than later I’m a huge fan of the original “NCIS.” 13 is “never, ever, involve a lawyer,” but when you want to trademark a new name, logo, icon and tagline, you’ll need legal expertise.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Brand Identity 115

Martech

JULY 13, 2023

Don’t forget the legal department Legal and marketing departments have a love-hate relationship. View legal as a valued partner — not a dream killer. Marketers tend to want to move quickly, collect and use lots of data and be coy about disclosures. Get MarTech! In your inbox. Business email address Subscribe Processing.

Work Management 98

Work Management Marketing Management First-Mover Advantage Advertising Agencies 98

Martech

APRIL 25, 2024

Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Sometimes the acquiring company is stricter about contract terms,” said Petersen. “I’ve Contractual obligations.

Work Management 61

Work Management Marketing Management Vendors Lock-In 61

Martech

FEBRUARY 9, 2023

At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. Potts Weinstein says claiming rights over the human input is much trickier in legal terms than the company’s control over the AI’s outputs. Why we care. They can be found here.

Marketing AI 101

Marketing AI Copyright User-Generated Content Rules 101

Martech

JUNE 15, 2023

It helps you manage usage rights and restrictions to avoid regulatory and legal issues when reusing assets. Is there a legal, regulatory or organizational reason the information in this field must be attached to assets? Everyone must use a standardized term rather than acronyms or abbreviated terms.

Digital Asset Management 101

Digital Asset Management Tagging Lock-In Work Management 101

PureB2B

APRIL 20, 2022

On first impression, the notion of Sales and Legal teams working together, laser-focused on achieving the same goals may seem like entering the Twilight Zone. We all know that Sales drives revenue and Legal focuses on reducing risk and ensuring compliance. So…what can Legal do to help build this partnership? Let’s be honest.

Terms and Conditions 62

Terms and Conditions Training Privacy Transparency 62

Benchmark Email

SEPTEMBER 16, 2020

Making sense of email marketing terms can sometimes feel like you’re trying to learn a new language, and it’s normal to feel lost. Some terms have legal implications that are crucial to be aware of, while others represent trends… The post 20 Email Marketing Terms You Need to Know appeared first on Benchmarkemail.

Email Marketing 145

Email Marketing Trends Marketing 145

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. Dig deeper: Going beyond cookie consent: 3 strategies to achieve data compliance 2.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Martech

SEPTEMBER 29, 2023

Transparent privacy policies and easy-to-understand terms and conditions are essential. Similar to how it took many years and many very public data privacy scandals before governments stepped in to protect customers with data privacy laws, it will be a while before there are legal frameworks in place to guide marketers on how to use AI.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

Spiralytics

NOVEMBER 14, 2022

But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate the murky waters of its legality in the Philippines. Are Electronic Signatures Legal in the Philippines? What Is an E-signature?

Act-On 114

Act-On SMS Validation Work Management 114

Martech

FEBRUARY 7, 2024

Additionally, operational, business, financial, and legal processes for brands, agencies, and media companies will need extensive reworking.” With Chrome actively participating in the auction of ad inventory, “it poses great concern if Privacy Sandbox neglects legal and business requirements.” Get MarTech!

Privacy 115

Privacy Google Advertising Agencies Paid Search Agency 115

Martech

NOVEMBER 2, 2023

Ad-free subscription On Monday, Meta announced it was rolling out ad-free subscriptions for Facebook and Instagram users in Europe and putting a “temporary” ban on ads to those under 18. This will mean a huge loss of revenue for both those who sell it and those who rely on it to sell. Get MarTech! In your inbox.

Advertisements 125

Advertisements Advertising Personalization Terms and Conditions 125