The Lead Agency

MARCH 17, 2024

Valuable resources like a whitepaper or an eBook are always a winner. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Our Top Tip: Use action-oriented language, such as “Download Your Free Guide Now and Start Transforming Your Marketing Strategy Today.”

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

KoMarketing Associates

APRIL 21, 2022

Among the most requested types of B2B content were eBooks (43.28%), guides (8.84%), and cheat sheets (8.74%). With the absence of in-person events and other collegial connections in the real world, professionals have sought out new ways to replace both these interactions and these learnings,” wrote the authors of the report.

Personalization 218

Personalization B2B Content B2B Marketing 218

Marketing Insider Group

MAY 15, 2023

This includes blog posts , eBooks, whitepapers, webinars, and more. To learn more about how to perfect your SEO results, read our article here and watch the video below! Guide Your Prospects Through The Buyer’s Journey Successful B2B digital marketing is also specifically designed to guide prospects through the buyer’s journey.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. You’ll learn directly what they’re happy with and what needs to be improved. Monitor Client Satisfaction.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Marketing Insider Group

OCTOBER 11, 2023

In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial. It’s like having a map that guides them to more information, keeping them on your site longer. In fact, 94% of users will leave a website simply because of poor navigation.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

JULY 11, 2023

Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Hungry for more?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Webbiquity

OCTOBER 11, 2022

Help people who ask for advice on social channels by offering shareable content, such as a guide to specific situations, so that people can learn from you. Publish and sell eBooks to provide information and content to help customers and prospects solve problems and gain knowledge through your content. Stay Competitive.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

FEBRUARY 23, 2021

People will not only learn about the emotional connection consumers have with your brand. Guide prospective customers through the buyer’s journey. Add clear calls to action that guide visitors to specific case studies. Did you know that 79% of people have watched video testimonials to learn more about a business?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Search Engine Journal

JULY 13, 2021

Get this ebook to learn how. The post Your Guide to Google E-A-T & SEO [Ebook] appeared first on Search Engine Journal. Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust.

SEO 119

SEO Google Content 119

Marketing Insider Group

JANUARY 30, 2023

AI and Machine Learning (ML) and Business Intelligence (BI) are indeed game changers. Not Terminators guided by Skynet; that’s a movie! That’s the “circle of life” we learned in business school, and I’ve seen playout in decades across multiple organizations and industries in my career.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Martech

SEPTEMBER 28, 2023

Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. As with any new tool, we’re still learning its capabilities, limits and how to best utilize it to get the results we want. I’m not suggesting you use the content produced ‘as-is.’

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Launch Marketing

MARCH 6, 2024

Download our free B2B Content Marketing Strategies eBook. Want to learn more about the different personality traits and how they can be used in your marketing efforts? For instance, a focus on openness and power versus conscientiousness and achievement would guide the creation of compelling and targeted content.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

ClearVoice

APRIL 27, 2022

If you desire to publish an ebook in the near future, here are 10 clear steps to help you make it a reality with less stress and more clarity. Write an ebook, with these 10 steps by @AltimeseNichole. ContentMarketing | #Ebooks | #Writing Click To Tweet. 10 steps to writing your first ebook. Begin with strategy.

Copyright 97

Copyright Business Amazon Distribution 97

The Lead Agency

MARCH 17, 2024

Valuable resources like a whitepaper or an eBook are always a winner. Our Top Tip: Add lead magnet assets, like eBooks and whitepapers, into your content strategy. Our Top Tip: Use action-oriented language, such as “Download Your Free Guide Now and Start Transforming Your Marketing Strategy Today.”

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

NetLine

APRIL 14, 2022

Even though eBooks were the most in-demand format for users (representing 43.3% of all registrations), B2B Marketers promoted 20% more White Papers than eBooks. eBooks Were Requested 484% More Than White Papers. For years now, eBooks have been the top dog in terms of user registrations. Tips and Tricks Guide.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Anyword

MARCH 25, 2024

Read on to learn how WardsAuto achieved a 6x increase in engagement on social media , a 5.5% increase in email click-through rates , and a new top-performing eBook with Anyword. Meet WardsAuto WardsAuto ( www.wardsauto.com ) is a publishing, business intelligence, and exhibitions business, part of Informa Tech, based in Michigan, USA.

Efficiency 98

Efficiency Content Click Rate Creativity 98

Search Engine Journal

JUNE 8, 2021

Do you want to learn how to get keyword research for SEO right? Our new ebook covers the best practices for performing keyword research today. The post SEO Keyword Research: The Ultimate Guide [Ebook] appeared first on Search Engine Journal.

Keywords 96

Keywords Research SEO Practices 96

Martech

APRIL 18, 2024

Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. Learn more : OpenAI pricing 2. Learn more : Google Cloud. Learn more : AWS AI Services. Learn more : Anthropic. Learn more : Meta AI.

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Scoop.it

FEBRUARY 22, 2024

An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills. People learn better when they can see, hear, and interact. Ebooks help condense and package your thoughts nicely. That builds trust and connection.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Brandpoint

FEBRUARY 2, 2021

So, in 2018, we published an eBook titled The Content Marketing Operating System. The eBook breaks down each of these six areas, and provides a few exercises and tools to help you answer questions about your own marketing program. As a marketing agency, we get it.

Content Marketing 133

Content Marketing Process Planning Paid Search Agency 133

Conductor

MARCH 16, 2022

Regardless of the size of your content team, learning more about SEO will only improve cross-collaboration with the SEO experts that you do interact with. The world of search engine optimization may be complex, but learning the basics doesn’t have to be. It’s a great resource for those looking to learn a lot over time.

Education 98

Education Resources SEO Lead Scoring 98

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Structure your ebook content. Tools and techniques for turning blog content into an eBook. Setting your ebook apart from your free content. You’ve already created a successful ebook. The advantages of building ebooks from blog content. Jump ahead.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. Beyond trends and predictions, the guide is packed with actionable advice.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Martech

MARCH 22, 2024

Many major marketing tools already use AI models and machine learning to work behind the scenes. Tools that go beyond LLMs and use AI in a visual context: MidJourney OpenAI’s DALL-E 3 Adobe Firefly Google Gemini Ideogram Stable Diffusion Runway ML OpenAI’s Sora Dig deeper: The new frontier of visual content: A marketer’s guide to AI 3.

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

ConvertKit

JULY 20, 2021

With roll-a-story, writers use a die and a legend to create a guide for their story creation including characters, settings, and problems. Write a beginner’s guide on something you’re passionate about. Write your guide for someone who has no experience with the topic at hand. Image via RoomBop. Maria Juvakka. Gregg Hinthorn.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Optinmonster

MAY 2, 2022

Learn more ways to grow your email list with our complete guide. If you’d like to learn about a specific strategy, please use the table of contents below. If you’d like to learn about a specific strategy, please use the table of contents below. Sell eBooks and Digital Downloads. Table of Contents.

Paid Content 96

Paid Content Adsense Merchandising Conference 96

Salesforce Marketing Cloud

JANUARY 29, 2024

Once you have your greeting in place, you can set up delivery time for subsequent emails and targeted content, guiding leads through your specific sales funnel. Level up with this lesson on Trailhead, Salesforce’s free online learning platform. Save your business money by focusing on organic ways to build your email list.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Martech

FEBRUARY 23, 2022

MarTech’s Guide to Agile Marketing for Leaders” is our new follow-up to the successful “MarTech’s Guide to Agile Marketing for Teams.” Good leadership means giving people at all levels of the organization the opportunity to take charge and own certain tasks. It provides valuable insights into how to lead agile teams.

Internet Marketing 104

Internet Marketing Newsletter Organic Leads Tips 104

Search Engine Journal

MARCH 9, 2021

Learn how to run Facebook ads & set up successful campaigns with the basics for advertising on the world’s largest social network in this ebook. The post How to Advertise on Facebook: A Beginner’s Guide [Ebook] via @MrDannyGoodwin appeared first on Search Engine Journal.

Facebook 86

Facebook Advertisements Advertising Social Networks 86

Full Circle Insights

SEPTEMBER 12, 2022

Save this eBook for later. A Practitioner's Guide to ABM . Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. Download eBook. In this guide, we’ll be sharing insights on how to measure your Account Based Marketing efforts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

ClickZ

JUNE 6, 2020

Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Ebooks, whitepapers, and guides top the B2B content demand. The top 10 list shows ebooks, whitepapers, and guides hold the highest demand. 76% of marketers saw webinars as a good source to drive more leads.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Optinmonster

AUGUST 28, 2020

Do you want to use an ebook to grow your email list and business? The good news is that it’s possible, and even easy, to explode your mailing list with a winning ebook popup campaign. In this article, we’ll create a set of ebook popups that will grab your audience’s attention and boost your subscriber list right away.

Template 104

Template Display Rules Trigger Marketing 104

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. Different places you can sell your ebook. 5 steps to find the right price for your ebook. You’re finally ready to launch your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling.

Pricing 127

Pricing Price Screencast Amazon 127

Contently

FEBRUARY 1, 2023

By the time a salesperson in today’s B2B market has their first conversation with a prospect, that customer is well into their learning journey ( and will consume 13 pieces of content before they’re done ). Content can help by enabling self-service learning through FAQs, tutorials, and how-to guides.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127