Paul Gillin

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Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. Check out “ How to Use Social Media for Lead Generation.” They report encouraging results. ” It’s a quick read and I think you’ll find some useful takeaways.

Marketo 50
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A Chance for CIOs to Lead in Social Business

Paul Gillin

I suggest in my presentation that there are several initiatives IT could lead that would give them a critical role in social business. IT leaders are experts at measurement, and they also have cross-functional visibility that makes them the most logical candidates to integrate islands of automation.

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The Ins and Outs of AI Content Generation Tools

Paul Gillin

This could potentially lead to a world where content is written by machines rather than humans. As artificial intelligence (AI) grows more sophisticated, there is a growing concern that it could eventually replace content writers. AI has the ability to analyze data and create content that is both accurate and engaging.

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

It’s paying off so well that the company can afford to increase its focus on lead quality because it has more than enough leads in the hopper. FIR B2B #19: Doubts about Social Media’s Lead Gen Potential. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

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‘The Truth about Leads’ Is Just That

Paul Gillin

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

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I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

Sales complains that marketing gives them lousy leads while marketers charge that sales wouldn’t know a good lead is it bit them on the nose. Improve lead quality and a lot of the bad karma disappears. Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained.

BtoB 50
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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

IBM has been a leading adopter of social business principles, which Beck defined as “the application of social tools and culture to business processes and outcomes. The challenge was to make social business a win for the people doing the selling. It’s basically using social stuff to do work stuff,” he said.