Writing on the Web

OCTOBER 14, 2015

Targeted Contextual Advertising – Depending on the number of your page views, click through rates, and keywords in your posts (from $.10 Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising.

Cost Per Click 100

Cost Per Click Merchandising Cost per Acquisition Adsense 100

Convert

NOVEMBER 19, 2020

Thus, on pages where you run Convert experiments , you can use Contentsquare’s Customer Journey Analysis module to identify areas of improvement based on analyses of the entire customer experience – keyword search behavior, email copy, form design, checkout funnel – focusing on pain points and supporting promotional initiatives.

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Generate buzz by testing new promotions like limited-edition or brand collaboration merchandise. Choose keywords like “stocking stuffers” or “holiday gift guide” that drive organic traffic, in addition to terms related to popular new products. Avoid cart abandonment issues.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Convince & Convert

APRIL 24, 2015

Sponsor local events, and find a way to publish your blog’s URL on the event merchandise, decor, uniforms, and more. This way, your entire content is rich in the keyword that’s been your focus all along. Pick the one that is most optimized for keywords you’re targeting and can bait clicks as well.

Blogger 167

Blogger Best Practices Merchandising RSS 167

Hubspot

DECEMBER 17, 2019

Research popular keywords. Identifying keywords can help you look for trends related to your audience. A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Keyword tracking tools can comb through search engines to see what words are common in your industry.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

BenchmarkONE

OCTOBER 6, 2020

In the past, SEO focuses primarily on phrases and keywords, and while those elements still hold a key role, it’s time to improvise your strategy. Incredibly effective and also easy to implement, promotional merchandise advertising is an excellent option for small establishments. One such method includes using promotional products.

Small Business Marketing 52

Small Business Marketing Enterprise Management Merchandising Allocation 52

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Markempa

AUGUST 19, 2021

To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. Step 2: Focus — Research them, their companies, and their clients or customers. Do they work with companies that fit your ideal customer profile?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Valasys

DECEMBER 5, 2022

The initial ads consisted of university merchandise and other small companies. . The Application Programming Interference of Facebook Ads provides you to make custom keyword searches of ads from the library. Enter the Keyword . In the search bar you can enter a specific keyword and get results based on that.

Facebook 40

Facebook Paid Search Agency Ads API 40

DivvyHQ

MAY 17, 2018

Marketers also realize the importance of taking a more conversational approach with content – whether it is via keyword search or voice search – to better reach their audience. And the keyword research is a bit more straightforward. Ways to Enter the Voice-First World. Here are three ways to get started: Create Quality FAQ Pages.

Activities 53

Activities Long Tail Marketing FAQ Content Marketing 53

ClickZ

FEBRUARY 25, 2020

One day you’re blogging and growing your followership and connecting with your readership, the next, you could be launching your product gallery with eBooks and merchandise. In short, this plugin offers users the ability to add SEO title, meta description, meta keywords and create custom titles for all pages.

Amazon 114

Amazon Effectiveness eCommerce SERP 114

Ambal's Amusings

NOVEMBER 25, 2009

Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. Revise your keywords. Indeed, a well performing set of keywords could highly improve the amount of traffic directed to your site by search engines.

Merchandising 100

Merchandising Marketing Budget Budget Programs Marketing Budget Creation 100

Biznology

FEBRUARY 27, 2014

Our theory was that the most ‘on-their-game’ apparel advertisers would be bidding on Olympic -themed keywords and serving up compelling Olympic-related ad copy to match those keywords and increase click rates. For these keyword combination, our SmartCrawler™ technology returned 288 different ads run by 66 advertisers.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

Huptech Web

SEPTEMBER 30, 2022

You will rank higher in search results when prospective clients use keywords and phrases you provide in your SEO content when your site is optimized to be mobile-friendly in its formatting and content. Features like promo features, customizable contact forms, animations, product videos, and more for marketing and merchandising.

Tips 52

Tips Merchandising Pricing Price 52

Martech Advisor

NOVEMBER 15, 2019

E-commerce brands spend oodles of time modeling what a person is likely to purchase based on these generalizations, and merchandisers are expected to create rules that to promote a product for people to buy. If you are relying on merely keyword search, in 80% of the cases, they won’t find what they are looking for.

Merchandising 54

Merchandising Intent Budget Programs Buyer's Journey 54

Outbrain

AUGUST 13, 2018

Have you ever wandered into a store, taken one look at the merchandise, and turned right back around? Maybe you realized immediately that the merchandise is not right for you. Remember, this isn’t the time to stuff your character limit with keywords. Quality Merchandise vs. Quality Content. Keyword-heavy sentences.

Merchandising 33

Merchandising Click Rate Tagging Case Studies 33

QuanticMind

JANUARY 16, 2017

You can’t move any merchandise if your ads aren’t showing up! Feed updates that alter keyword matching – A very common culprit is a change to product titles or descriptions in your feed that alters keyword matching. Disparities between your campaigns due to not having a shared sales pixel.

Google 40

Google CPA Cost per Acquisition Ads 40

Hubspot

MARCH 25, 2020

Local SEO is optimizing your website to rank for locally-relevant terms and keywords. Not only does this strategy target specific audiences and personas (hint: based on their location), but it also involves adding relevant keywords to your ad content. Local searches lead 50% of mobile users to visit stores within 24 hours.

Paid Content 76

Paid Content Work Management Paid Search Agency Mobile Advertising 76

Biznology

NOVEMBER 4, 2014

The same goes for Google AdWords, each keyword string’s price depending on a myriad of variables including competition for the ad space, quality of the ad, and amount of revenue Google makes off all the clicks over time. But those things are less interesting to me.

Pricing 80

Pricing Price Enterprise Management Merchandising 80

Hubspot

FEBRUARY 25, 2016

It resulted in $125,000 of merchandise sales. Another strategy is to relate sponsored tweets to an event-based keyword or hashtag which offers a special price or limited-time discounts on merchandise. Think the impact of sponsored tweets selling merchandise once #GameofThrones or #TheWalkingDead comes back on the air.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Salesforce Marketing Cloud

MARCH 12, 2024

This includes conducting keyword research, optimizing product descriptions and meta tags, improving website speed and performance, building high-quality backlinks, and more. That’s why many businesses take a competitive approach to ecommerce SEO, targeting specific keywords and attempting to outrank similar companies in the same industry.

eCommerce 52

eCommerce Traffic Organization SEO 52

Delivra

MARCH 28, 2019

For an email about new merchandise that had just arrived, “just in” may seem a little underwhelming in a subject line – but given the limited space, it works. This information lets you utilize more relevant keywords, and ensure your campaigns have a targeted feel. Source: Campaign Monitor.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Hubspot

MARCH 30, 2020

Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). When SimilarWeb studied the web behavior of Twitch users , they found primary keywords this audience searched for were "games," "computers," and "technology".

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

Unbounce

OCTOBER 24, 2019

Think top-level navigation, related merchandise, external links to follow, and a dozen other shiny redirections. Your website (and the product pages within it) has a ton of distractions that can throw your prospects off course and away from purchasing. Remember our PPC use case?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Hubspot

JANUARY 4, 2021

Marketers are still focusing on keyword-heavy blog posts as the main tactic to captivate their audience. Richard Jones , CMO of Cheetah Digital , predicts: "The next generation of personalization is not about cookies or third-party data, it's not about merchandising, and it's not about guesswork.

Trends 101

Trends Marketing AI Work Management Planning 101

accelerate agency

APRIL 23, 2020

It can help your SEO , inform keyword research, and offer a lucrative marketing channel. In the lead-up to the Vancouver 2010 Winter Olympics, the official merchandiser tested two types of ecommerce checkout. AB testing, then, can help you avoid incorrect assumptions about your target audience. RummyCircle Facebook Ad Test.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Martech

MAY 15, 2024

The term entered the marketing lexicon in 2004 when author Chris Anderson published “The Long Tail: Why the Future of Business Is Selling Less of More,” about the profit potential in selling less-popular goods with longer shelf lives instead of high-demand, high-cost, impulse-driven merchandise.

Long Tail Marketing 109

Long Tail Marketing Case Studies Case Study Studies 109

Biznology

FEBRUARY 18, 2013

They sold HD related merchandise through a Route 66’s mobile club. Text the keyword PEEINACUP to the short code 82442 or go to www.peeinacupwinnipeg.ca ROI for the mobile website was 30-to-1. HARLEY-DAVIDSON : Wanted to maintain visibility with current customers and add new customers and revenue through a holiday promotion.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Outbrain

NOVEMBER 29, 2020

Keep an eye on the various keywords that are popular in your industry and among competitors. These can give you an indication of which keywords you can use to boost brand awareness with your content. Note that the video is not promoting a Disney movie, selling tickets to Disneyland, or advertising Disney merchandise.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Hubspot

MARCH 28, 2011

Inman makes most of his money (80%) from merchandise. Obviously not all of these views are going to be huge revenue generators for Inman, and he realizes that usually it's the loyal fans who've visited the site 10-20 times that are most likely to purchase his merchandise. Let me know in the comments below. Connect with HubSpot :

Merchandising 28

Merchandising Marketing & Strategy Hubspot Paid Search Agency 28

Hubspot

JUNE 19, 2014

The year was 2006, and German car company BMW''s German website (BMW.de) was mopping it up in the search rankings with important keywords like "used car.". As it turns out, the company had been using doorway pages to artificially inflate their inbound links and rank higher for competitive keywords.

SEO 28

SEO PageRank Domain Merchandising 28

Salesforce Marketing Cloud

DECEMBER 14, 2022

SEO mistake #1: Targeting the broadest keyword possible. The broader your keyword, the tougher the competition, and the harder it will be for your page to gain a good ranking. Therefore, you must determine which page on your website is THE most important page to focus on for important keywords. Avoid excessive repetition.

Practices 98

Practices SEO Optimization Tips 98

Optinmonster

JULY 7, 2023

Digital or physical products: Your content promotes your own digital products or physical merchandise. It’s a complete WordPress SEO plugin that will help you set up a WordPress sitemap, use proper keywords in your post titles, content, and meta descriptions, and so much more. Another good source of ideas is keyword research.

Paid Content 83

Paid Content Blogger Domain Advertising Agencies 83

Salesforce Marketing Cloud

JULY 14, 2023

Include relevant keywords in your title tag, and be strategic. Research all possible keywords, along with search volume and user intent, to arrive at a perfectly curated title. Include your keyword and use hyphens to separate words. Optimized URL: Keep your URL short and sweet. Here’s an example from Chewy. Free shipping.

Product 69

Product Marketing & Strategy eCommerce Buzz 69

Valasys

JULY 23, 2019

Above half a million keywords & 20 billion location signals are sorted on a daily basis, using rankings from more than 220 million Multistation Access Units (MAUs). The data from omnichannel are integrated by 180byTwo with their B2B graph & technology that assimilates above 50 billion signals from the internet on a daily basis.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Single Grain

NOVEMBER 30, 2023

Use keywords : Incorporate relevant keywords in your headline to improve discoverability. Use keyword tools, such as Ubersuggest, to find search terms that rank high on YouTube and have low competition. Include them naturally and never keyword stuff. Building a loyal fan base requires genuine interaction.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

Huptech Web

FEBRUARY 2, 2024

Improve Purchase Experience for Higher Conversions Product Merchandising Shopify has revolutionized the way products are prеsеntеd and discovеrеd on its platform with thе Wintеr ’24 update. This blog is made specifically for merchants, aiming to present updates in a way that’s easy to understand.

Paid Content 52

Paid Content POS Ad Exchange Fulfillment 52